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Looking for individuals to visit our online store and perhaps request the information we have for Wholesale Job Opportunities. Our products are of quality and are only chosen for such. We offer nothing in our online store that hasnt been approved by me, the co-owner, and accepted for quality. Visit
Marketing Success Defined by: Mark S. Levit
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the worl
How to Add Warmth, Color & Texture to Your Advertisements by: Michele Jai Johnson
"…A powerful agent is the right word…" --Mark Twain
And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose
Three seconds. That’s what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment. Let’s examine our audience for a moment. Who are today’
Probably you presume that I will write about eZine ads. No I wont.Even though they are effective and inexpensive, they will come only after you successfuly accomplish the most important ad in Internet Business - your own Web page. What? You consider Web site as a product
Postcard Marketing – Low Cost Visibility by: Claire Cunningham
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’
Use The Magic Of Words For Effective Advertising!© Lena Sanchezhttp://www.envirodocs.com Words are magic bullets to convey your desire, when used properly. Whether you are selling something or just trying to get a point across the words that you use are going to compel or rep
Google's Wonderland: Trouble In Paradise? by: Dean Phillips
The fairy tale existance of Google is starting to experience shockwaves.
So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of
Writing EFFECTIVE Ad Copy For YOUR Ezineby Laurie Rogers Copyright July 2002Many people just don't want to face the fact that effectivead copy is very detrimental to YOUR success. Let's face it, if your ad copy is poor, sales just are NOT going to happen and it will leave you
How Heavy Hitters Avoid Rejection Working MLM Leads by: Ed Forteau
“But, these people are telling me NO and I don’t like the way that feels,” he told me.
“The same rejection, real or imagined, that make some people $10,000 per month in this industry will c
Do you feel bewildered when you begin an EzineAdvertising campaign?I do.Take 'The Free Directory of Ezines', for example.There are over 800 Ezines in the Directory thataccept paid ads. How do you decide which Ezinesto place your ad in?There are several factors
Greetings,Send your ads to 5,000 NEW Opt-In Leads EVERY DAY!Imagine your ad in thousands of active responsive email boxes....Picture your link on 900,000 websites....Think of an autoresponder that automatically sends your ad to hundreds of new prospects daily with no
Winning the Traffic Exchange Game by: Shannon Herod
Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic exchanges. I found
Three main aspects are promotions, website content, and follow-up. Why only three, not five or ten? OK let we explain; Before we continue, there are 1 human psychology that always based their deed is "ware". Peoples are very ware when they make a decision to purchase your products or not.
Building Your Fan Base by: Alicia Forest
Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your
You’re business is surviving the current economic challenges and you've realized a profit. Now you want to invest your new found profits in new marketing ventures to get to the next level. Two words...BE CAREFUL! Be very careful! Many so-called next level marketing programs and strategies me
When I reviewed business Web sites for the Webby Awards earlier this year,one of the most common and annoying obstacles I ran across was jargon -insider language that got in the way of understanding what the businessbehind the site actually did for its clients. The same barrier detracts
“Super Verbs” Really Move Your Copy by: Karon Thackston
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic
*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. If you could send a copy to me at emailaddress: mailto:email@example.com , I appreciate it. Many thanks.**Summary: What makes writing copy for everything from sales
How To Create Instantly Compelling Ads Every Time by: Marc Gamble
Use This Quick 3-Question Evaluation Process… And You Can Be Sure That Your Message Will Sell!
Evaluation #1: “Well, I Would Hope So!” When you make a claim, don’t think about it in terms
The one thing that matters most in marketing communications for the Internet is coming up with new ideas. Yet so few of us are prolific at it. Oh sure, there are the lucky ones who were born with right-hemisphere brains and spew creativity like sheets off a printing press. But the rest of us, the 8
How to Earn More by Visualizing Your Marketing Success by: Charlie Cook
Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we'd like to go to, or doing
I know your going to find this hard to believe, but...... we are advertising backwards and have no idea we are doing it.We are advertising for ourselves, now just wait a minute before you go hoffing off.Think about it.....You like the ads, you like the placement, you give the
Are Safelists An Effective Way To Advertise?----------------------------------------First of all, what is a safelist? A safelistis a collection of email addresses of peoplewho have joined as members, and then give theirpermission to receive email from the other members.In tu
*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.**Summary: If you're not sending out news releases every month,you're missing out on free publicity for you
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition by: Gerardas Norkus
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitor
Do you send out press releases? Have they brought you financialrewards? If not, you may want to rethink how to write a goodone-one that editors pay attention to. If editors noticeand loveyour press release, they will want to interview you for a featurestory. The feature story not onl
As you know e-zine advertising has been touted by many of the Internet guru's as being the advertising method of choice. And certainly advertising in the right e-zine will get you desirable results. However....... Today we're going to blow the whistle on it and ta
To Be Successful Sell to Wants not Needs by: Julie Chance
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacatio
When trying to come up with an ad slogan or headline, do certainfamiliar phrases leap to mind? Phrases that have been used amillion times, like "Three Easy Ways...," "Introducing the Newand Improved...," "Service With a Smile," or others like them?In an attempt to maintain origin
The Write to Link Popularity by: Nicholas Dixon
Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.
I first learnt about link popularity while researching about man
RSS FEEDS: Whither Thou Go'est? by: Tony Dean
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate int
How you present your company, particularly in a first-time situation, has a lot to do with how you're perceived in the marketplace.Sad but true, you may be an absolute whiz with your equipment and you may be a virtual expert in your chosen field, but if your company looks like a bunch of ama
The Yellow Pages are a terrific medium because of one simple reason: they are a directive medium, as opposed to a creative medium, such as a newspaper ad or tv spot. In other words, people use them when they’re ready to buy. Which means you can(and should)load up your ad with everything you
Simple Graphic Design by: Robert Kennedy
THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE
Sound like a familiar story?
So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for hours, da
Most small businesses operate with very small advertising budgets. It is critical to the success of any business to ensure that their advertising dollars deliver as much value as possible to the bottom line. Here are some steps that you can take to make sure you get the most bang for your advertisin
Do you always find it hard to come up with great headlines when-ever you want to start writing your ads ? If you are a bit longer in online business already, you will certainly know that feeling of emptyness in your head . But there's no need for that ...What if you had a huge co
Design Web Album and Deployment Using Adobe and Macromedia- Part 1 by: Robert Kennedy
OK, here is my mission; completely install a customer example photo gallery found here http://www.cardprinting.net/ in 2 h
Do you want to know a secret ? Successful entrepreneurs are notso successful because they know everything better than you. Theyare successful because they TEST every advertising campaign firstbefore they are spending "big" money on effective forms of ezineads. Highly Recommen
One of the best possibilities to drive targeted traffic to yourweb site is the use of Pay-Per-Click search engines . They are not like the regular search engines where you have to deal with meta-tags, alt-tags, robots.txt etc. for your web pages.With this kind of web site pro
Design a Web Album Using Adobe Photoshop- Part 2 by: Robert Kennedy
So let's begin crunching down these 300 images using Adobe Photoshop from start to finish. When I say 'crunching', to some 300 images may seem like allot, but it's not. I have done jobs for clie
New Realities for E-Mail MarketingSpam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk
Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3 by: Robert Kennedy
So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…bu
One of the most effective ways to advertise your business online is to place your ad in e-zines. A well written ad run over and over in a responsive e-zine can successfully achieve more profit for your business in new and then repeat sales every single month. To begin writing your own profit
Developing Your Own Pitch by: Brian Beshore
If you have surfed any of the exchanges for credits, you have seen them; countless affiliate web pages for all the different programs available.
When you decide to sign-up for a money-making affiliate program, yo
How Important it is to Have a Professional Logo Design for Your Business? by: Ray Smith
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a lo
Ezine advertising has been glorified by experts the world over asthe last refuge for the little guy/gal to make a buck online. Well,I hate to deliver bad news, and please don't shoot the messenger,but there are some draw backs to ezine advertising and many of theInner Sanctum E-Lette
A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget. There are two components to this important equation: the ad itse
I'll bet you've visited a site only to be plagued by one, two, three or even more popup windows appearing to annoy you. Some poorly designed sites even pop up those same windows each time you visit a new page, making simple navigation a horrifying experience.Some webmasters b
Adobe Photoshop levels-Turn junk into gold by clicking a button by: Robert Kennedy
There is no doubt in my mind; Adobe Photoshop is the greatest Photo editing program in the world. Whether you are a novice or an expert Photoshop is the program for you. Photoshop
How many times have you read an ad and you hada question that would determine whether you wouldbuy or not? Did you take the extra time to e-mail thebusiness your question? If so, did you have the extrapatience to wait for the answer or did you go to thecompetition's web site to b
1 Use a "P.S." at the end of your ad copy. This iswhere you either want to repeat a strong benefitor use a strong close, like a free bonus. For example,"P.S. You can get (product), worth over ($), forthe low price of ($)!" Another example, "P.S. I cannot guarantee the (No.) bonus
Ordering Commercial Printing For Your Company Can Be Indimidating by: Robert Kennedy
"I went to see a printer today to get my company's stationery printed. They ask too many questions, I can't answer!" I feel kinda dumb.
How many times have you felt this w
There are thousands of newsgroups and forums online.They provide a fascinating and useful insight into theminds and methods of others who share our interests.They also act as an amazing resource for finding outalmost anything you need to know.Want your website critiqued? Ask
Advertising doesn't cost...it pays! by: Robert Kennedy
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our incept
*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. If you could send a copy to me at emailaddress: mailto:firstname.lastname@example.org , I appreciate it. Many thanks.**Summary: Writing is hard, even for writers. These five techniq
3 Words that Boost Ad ResponseKey to success is avoiding hypeFor the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. With tight ad budgets, small bus
Copywriting Secrets Of India's Mystics by: Dave Alston
Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep i
Effective Marketing by: Susan Prince
For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an ef
We've all heard of dismal banner click-throughs of less than 1%as being the industry standard.This means that less than 1 person in 100 will actually click onthe banner displayed on the web page he's looking at!If you're an Associate selling a product via banners on your
*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.**Summary: In spite of their size, classifieds pack a powerfuladvertising punch. Here's how to make yours m
The True Story Of The Amazing Twenty Seven Thousand Dollar Mars® Bars… © Chris Bloor 2002I could hardly believe my eyes. I was sat in the audience at Mal Emery’s $3,000 a head Ultimate Marketing Boot camp in Melbourne, Australia when Mal decided to auction a Mars Bar. The week before I had s
How to Write Your Way to More Quilting Business by: Chuck Smith
So, you've opened up your quilting business?
You're in a good location, provide a superior product and offer compelling prices. Yet, somehow, you'd like to see more people frequenting your qu
7 Creative Ways to do Marketing by: Christoph Puetz
There are plenty of ways to let customers know about your products. Why not use things that are already in place for communication with clients?
1. Invoices: Fill your invoice statements with special offe
HOW TO KNOW WHEN YOU'VE DONE A GOOD AD.A good ad is a marvelous, magical thing. An object of emotion as well as intellect. A work of art.Once you've done one, you know what a good ad can do. Turn nerves taut. Make fellows mellow. Raise eyebrows or raise hopes. Inspire or intimidate o
Buat saudara mara saya yang jauh Sila KLIK http://www.geocities.com/mansiat2002/mypage.html untuk melihat Photo album kg.Topokon dan Tinambak. About the Author
Kg.Tinambak daerah Tuaran.
Do You Have to Be Aggressive to Make Sales? by: Ari Galper
A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach.
After one coachi
"YOU CAN OBSERVE A LOT BY WATCHING" AND 24 OTHER BRILLIANT ANSWERS TO A MIND-BOGGLING QUESTION.It's inevitable. It will happen at work, at a party, or a job interview. Even a client meeting. If you're in the marketing communications biz long enough someone, some time, somewhere is going
How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work by: Brian Konradt
A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with man
PHOTO ALBUM UNTUK TONTONAN GENERASI AKAN DATANG. About the Author
Sepangar Chemical IndustryLocked Bag No. 120,88738Kota Kinabalu,Sabah,Malaysia
3 Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in
There is an endless amount of free Advertising opportunities out in Cyberspace. You work hard getting traffic to your web-site and not getting results.A good Internet promotion can save you thousands of dollars and years of work in your path to success. Internet usage is
Co-Branding For More TrafficBy Barrett NiehusThe opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turnin
Marketing is a Patience Game by: Darrin F. Coe
“Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.”
– Jack Trout with Steve Rivkin
“The New Positioning. The Latest on the
FFA's are a great way to get traffic or it is a wasteof time. It is still the question at issue. And FFA'shave always been a hotly disputed subject.If you want to submit your URLs to these types of pages,make posting to them more effective:1. Never use your primary email
Give us 28 Minutes a Month and We’ll Skyrocket Your Sales - for Any BusinessDo you want to increase your sales?No matter what your product or service, we guarantee that in only 28 minutes a month we can skyrocket your sales well beyond what they are now.Would you also like fr
How Do You Define a Good Logo Design? by: Ray Smith
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are of
Success on the Web: Detailed Case Study with ROI Figures by: Robert Swick
Top of the Hill
Mont Blanc Ski Resort is a relatively small operation and one of a handful of similar ski resorts that can be found on the road leading to Quebec's largest and most f
The End Of Marketing by: Brent Filson
Working with top companies worldwide in all major sectors for 20 years, I've discovered that few of them come even close to achieving their potential results.
A key reason is that their leaders "don't know that they
Article: Join Me, I'm a failure too!Word Count 605by Gary J Kiddhttp:/ finews.comWhether you realise it not, every time you send out an email, or place a Classified Ad, subscribe to an Ezine, you are sending out a message about yourself each and every time.There i
Have you ever considered renewing design of your web site? In that case you may want to know about place where you can find free photo content for your web.Artmill Photostock is a new name in the design world that provides graphics professionals with a full range of image options in a friend
Olga Kostrova was born in 1973 in a family that huddled together in a tiny apartment with only one room that was dining room and bedroom at the same time. There were 6 people: mother, father, older sister and two grandmothers. Later Olga mentioned: “My grandmothers were heroic women. The
What Santa Knows About Marketing by: Charlie Cook
What's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired, unshaven and dresses funny
Ten Steps To A Well Optimized Website - Step 9: Monitoring by: Dave Davies
Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various
I just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and conferencesyou see advertised. I attende
Your Killer Ad - Some Killer FactsCopyright [C] 2003 Shahnaz Rauf www.snzeport.comNo. This is not another article about attentiongrabbing, interest generating ads.Just the other day I was on the verge of sending outmy weekly Newsletter, when some intuition kicked in
Why Strategic Marketing Should Be Taught In Seminary by: Hugh Breland
Why are so many churches content with being culturally irrelevant and creatively archaic? If you train someone to be irrelevant, they will be. If someone is given archaic ideas for presenting
The way of Internet advertising is changing rapidly. We are moving from websites once cluttered with blinking banners that populated Internet real estate into a cyber-generation of positioning. Marketers are realizing very quickly that the Internet customer is much different than a buyer in the phys
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly!Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website?
Why Ezine Advertising Doesn't Always Work? Explore How to make it Work for You! It's a well known fact that Ezine advertising is one of the best methods of Advertising and for the most part brings the best results. Now with that said and done let's take a closer look at a few reasons wh
Looking for Help Writing Google Adwords? by: Scott Foreman
With the holidays in “full swing,” shopping is frenzied and buying is at the high point for the year. With even the most rudimentary business knowledge, you know that fourth quarter of the year is always
Seven Ways To Put Show Biz Into Your Tradeshow by: Susan Freidmann
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business.
860 words7 Tips for Finding and Hiring a Good Copywriter.by Walter Burek, walterburek.comA search on Google™ for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to f
Secrets Of Getting Free Advertising by: Jason Barrow
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost th
Double or triple your business salesby making little changes to your advertisement!===================================By far the biggest reason most advertisements (especially Email advertisement & advertisement through web) don’t sell as much as they could is due to a single problem. Th
Explosive Value of Foreign Links Best Linking Exposure Do you live in a Foreign Country or speak a second language? Even if you don't, you can take advantage of this easy to implement linking tip.Do a search on a foreign language search engine for a product very similar to your
Seminar Marketing: Boost Your Business by Running Seminars by: Stuart Lockley
All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the orde
Performing a Simple Competitive Analysis by: Mark S. Levit
Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and sell.
A landscaping company complained to a reporter that instead of carefully defining their needs, interested prospects say, "Send us a proposal.""That's like saying, 'Go buy a car,'" objected the owner. "We need to get people to think about what they want."Not necessaril
Elements of a Successful Advertising Campaign by: Christoph Puetz
A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign.
1) Establish a feeling of urgenc
11 Quick Tips To Drive More Return Traffic To Your Business Website by: Christoph Puetz
Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likel
"A Powerful Direct Response Marketing Guide that Can Literally Double or Triple the Number of New Clients Your Bring Into Your Business Online or Offline" Contact InformationTimothy Little--For details on how to launch a direct response Web site or mail marketing campaign contact me by
"Pay Per Click Search Engines - Get The Most Bang For Your Buck"By Al MartinovicWith Pay Per Click Search Engines becoming increasingly popular with advertisers you need to develop different strategies to get the most out of your money.The best way to get more bang for your buck
http://www.ezinfocenter.com/7590468/MGhttp://www.ezinfocenter.com/7590468/MG About the Author
A NEWS RELEASE IS NOT AN ADCopyright (c) 2003 by Angela Booth You sent out a news release. Then a newspaper or a magazine (orboth, oh happy day) published an article about you based on therelease. Whoopee! Break out the Dom Perignon! It's true, an article about your b
Tips from Chicago Search Engine Strategies - Part 1 by: Tanya Martin
The first meeting I went to for the day was Organic Listing Forum at Search Engine Strategies. Bruce Clay, President of Bruce Clay, LLC and Mike Grehan, CEO of Smart Interactive (and Author of
Tips from Chicago Search Engine Strategies - Part 2 by: Tanya Martin
The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffi
Appeal To VirtuePopularity and ResponsibilityJust about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems
Up-to-the-minute Data Squeezes Extra Dollars from Hospitality Bookings by: Bob Kipola
There’s No Such Thing as a Day-Old Room
Whether it’s a hotel, resort, campground, condo, or timeshare resort, anyone engaged in booking travelers needs to keep track of
Got It Right?Spam was not invented on the Internet.The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different
Real Estate Marketing for the “You” Generation by: Dominick Evans
Are you working in the real estate industry? Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc?
The Internet is the wave of
“Research…”Let’s say it again…“Research”…Grrrrrrrr.The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let’s analyse the word itself. “Search” means to go looking for something and “re” means “again”. Put them togethe
3 Tips to Help Launch An Acting Career by: Eilolin Marhutk
Hollywood will help you...but only once you are making a million dollars and Hollywood can take 10%.
1. BE PREPARED.
The time to learn the basics of acting is not on the way to your first au
How One Free Advertising Method Can Transform Your Income By Al Martinovic A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it. What if you can advertise for free and get potentially tho
While reviewing my pay per click listing expenditures atOverture this past week, I was absolutely shocked to seethat the cost of one account had more than quadrupled a fewdays earlier.I didn't recall that my product sales were unusually highthat day, however. On review, I saw
Are You Convinced? You Are In The Right Business!By Chris Desouza, Editor – Income Solutions - HBII started my own online business in 1998. I was convinced of its value. I was convinced that this is the right thing for me to do, as it was one of the most efficient way’s to start out
Graphic Design Tip- White Space as a Positive Element by: Robert Kennedy
Graphic designers of catalogues, booklets and annual reports should consider the paper pages as a positive element of the available graphic design area. The blank white paper spread is like
First things first, let's define the two. Advertising is the actof getting your message in front of an audience. There are anynumber of ways to do this, that's really not the theme of thismessage. Being able to track a sale backwards to the advertisingthat produced it, is.Sec
"With a slight side trip into CPM, CTR, and CR"Internet jargon can sometimes be very confusing, even for the mostexperienced marketing professional. One such example is thedifference between, what are called Ad impressions and click-throughs.An Ad impression is simply the
Promote Your Books Through FlyersJudy Cullins ?2003 All Rights Reserved.A good, inexpensive way to promote your books is a flyer.What makes one flyer so much better than another? Use these10 tips to make yours stand out from the crowd.1. Include your front cover. People w
How to Write B2B Ads That Catch Customers by: Steve Koons
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making
Copyright © 2002 John Horsch“Make $2,000 Dollars a month FREE!!”We have all seen headlines proclaiming such mind-boggling claims, and the seemingly endless offers of FREE.The reality is usually quite different. Sure, you can plop your name and an email address and be “signed
Persistant Advertising Will Do No Harm!By: Martin LemieuxFrom my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sale
Fishtankstore.com sales Acrylic aquariums, Fish tanks, Reef tanks, Saltwater tanks, Freshwater Aquariums, Aquarium lighting, Aquarium supplies, wet dry systems, Canopies, Stands, Filtration, Protein skimmers. About the Author
Fishtankstore.com sales Acrylic aquariums, Fish tanks, Reef tan
masterccraft shutters has some wonderful shutters and window coverings they ship all around the world and offer superb quality at a reasonable pricce and their survice and unconditional garintie is unmatched check them out at www.mastercraftshutters.ca About the Author
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What is Link Popularity? by: F. Terrence Markle
Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites
SCIENTIFIC ANALYSIS OF THE MARKETPLACESociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain patterns in their shopping behavior.
Attracting Good Affiliates by: Jerry Lunsford
Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first l
There is a certain credit card company that is famous for the slogan "We're Everywhere You Want To Be!"That is a darn good slogan for Power Linkers, because it hits the nail on the head. When you are marketing anything, of course your best bet is to reach every possible customer
Consumer Styles: Research Review by: Darrin F. Coe
According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”.
Medjugore, Signs and Wondersby A K WhiteheadAn article by Francis Frangipane has recently gone into circulation. It is a very balanced and well constructed article. The mainpurpose was to argue the need to put the word of the Bible before signs and wonders and to see the latt
Band Promotion - Book Your Garage Band Some Shows or Gigs by: Dennis Damp Jr
So you have you press kit and demo CD and want to know what to do next. Why not try an open mic night at a local club. Most clubs advertise these open mic nights in your local music p
"Ten Top Tips For FFA Success" ============================ by Paul SadlerI think I might be in the minority. I actually have a fair degree of successs with promoting to leads supplied by Free-For-All (FFA) networks.Everyone who has tried, knows that posting an a
What To Expect from AdvertingBy Kara Kelsohttp://www.momsezine.comAdvertising is vital to our business. No matter if it's free, paid, weekly, monthly, or even yearly. Using ads correctly is the key. The number one most important tip to remember is not to focus on sales. Conf
The Wild, Wild, WebBy Stephen KelleyIt’s tough to succeed on the Internet. Starting your own online business from scratch, with no computer or marketing experience, turned out to be a little more time consuming than I ever would have thought.The best advice I’ve received so far (
I ALWAYS RESERCH INTERESTING STORIES ABOUT ELVIS AND OTHER SINGERS AND I LOOK FOR INTERSETING WEBSITES REVIEW ELVIS RECORDS ALSO ,I SING ELVIS AND SONGS HE NEVERDONE,SINGING LIKE HIM ,I LIKE TO FIND INTERESTION STORIES ABOUT ELVIS FANS ,AND ABOUT MEMORBILLA,MY FAN CLUB IS GROWING ,I HAVE A DIFFERENT
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto: email@example.com.Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yo
Slogan For Your '05 Business by: Rudy Hiebert
Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and co
www.storesonline.com/site/629362 ***ONE TIME UNIKE ART, ONLY one of each. Artists own preference of each painting. BEAUTIFUL art at LOW LOW prices for a LIMITED TIME wile supplies last!!*** ***The artist may not be very expresive in writing or speaking but the paintings and drawings speek fo
The Top 10 Ways to Market Any Business to Thousands by Leading Teleclasses by: Bea Fields
As business owners, we all know that the key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every
Are you struggling to come up with new ideas for articles? Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I have compiled a list of things you can do to find new article ideas
12-month 2005 Marketing Calendar that Boost Sales by: Sharron Senter
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is t
Press Releases for Every Occasion by: Bill Stoller
To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.
Distribute Your Self-Published Book Online 8 Ways (Part 2)Judy Cullins c. 2003 All Rights ReservedIf you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion meth
Distribute Your Self-Published Book (Part 1)Judy Cullins c 2003 All Rights ReservedWhere is your book now? With a distributor? In a book store?Or, did it already die an early death after a few months? New self-published authors often believe they need a distributorto sell
How to Get Your Site a Top Ranking in Google by: Paul Bliss
It's the new American dream. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the mone
Chances are, no matter how long you've been online, that you've used some pretty popular advertising techniques that produced no results for you. Some of you might even still be in that boat right now. I'm talking about safe lists, ad blasters, free for alls, traffic exchange programs and su
Hello!This FREE traffic machine is a foolproof step-by-step-system,that generates more traffic and more fresh leads than your servercan handle!http://www.worldwidetraffic.bizIts a "no-brainer" ! And its absolute FREE! You can downloadthis powerful Viral-Traffic Ge
Cheap Advertising Methods That Work!by BB Lee (C)2003Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?Plenty!The following meth
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your
© 2003 Brahim Hadi”Buy Product X – receive $1000 in FREE Bonuses!” Most of the advertisement in the Internet seems to work on this basis. Buy something – get lots of bonuses with high value. Or at least you let the potential buyer feel like that. Does it work? Sure – it wouldn’t be used if i
Easy Marketing Communications Planning Steps by: Claire Cunningham
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?
For those of
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EASY INTERNET ORDERING for our CATALOG CUSTOMERS!!! Just enter the item number of your selection in the SEARCH FIELD and hit START SEARCH. Our EASY INTERNET ORDERING will take you directly to your item. We offer fine quality merchandise for all you're gift-giving occasions. You will find
How to get an Internet Marketing Education Without Spending a Nickel by: David Parton
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt loa
After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion.The limitation that most people face is that there is a limit to how much "legitimate" e-mail they can send everyday. A key but often overlook
My favorite online advertising medium is Ezines.I use ezines before I use other pay for advertising. The reason is simple, you can place a SOLO ezine ad for as low as $10.00 dollars and generate-with a well written ad-a couple of hundred dollars in sales.Start off using small ads, and with s
What is a namedesigner doing?Branding or the creation of a recognizable identity applies also to individual people. Thus let me briefly sketch what my own personal brand stands for:Based in Austria I have been involved in research on technical concepts and terms for more than twenty year
The 11 Deadly Sins of Search Engine Optimization by: jeff palmer
(Common mistakes and misconceptions about search optimization and marketing)
There is so much misinformation floating through the internet regarding search engine marketing and optimization t
How many times have you... heard that running solo ads inezines is the most effective way to advertise? Every singlemarketer swears that solo ads can bring you big profits.Well, I've been placing solo ads in various marketing ezinesfor 5 months now. And I have to agree: solo ads
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. I've gotten some great returns on PPC campaign
Online Classifieds with Angles by: Michael J Medeiros
What many may consider the most important part of advertising is writing an effective ad. The information that provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a
Pay per click (PPC) advertising can bring you a tidal wave of traffic. Or it can give you a mere trickle like a leaky faucet. Sometimes, it's the little things that make the difference.I just want to show you one little trick you can use that can make a big difference in the effectiveness of
Why Write Articles to Publicize your Business?Judy Cullins c. 2003 All Rights Reserved.Reach 10,000 to 500,000 targeted buyers every day Online.That's the best reason I know. Get exposure for contacts,customers or clients. The second best reason is that it's free. Yousubscrib
12 Killer Ways To Get FREE Advertising1. Give TestimonialsWhen you purchase a product or service and it exceeds yourexpectations e-mail the business a testimonial. Tell them in thetestimonial the benefits you got from the product or service.Give them permission to pub
Make your 2005 Email Marketing Plan Successful - Six useful tips by: Mike Savaliya
Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days bu
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it’s truly mind-boggling! Here are ten proven methods.1. Write an article relating to your area of exper
Maximize Attention for Your Small Business by: Jeremy Cohen
If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products
Write, Publish and Market a Book with No Out-of-Pocket Money by: Kathleen Gage
Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to marke
There are several reasons that you want to advertise, one especially being to sell your products or services. But have you ever thought about some of the other, not so obvious, reasons advertising is so beneficial to your business? You want to make your advertising go the extra mile for you but you
Powerful, Affordable, Effective This is powerful changing content for your Website, providing entertaining and useful information to everyone who visits your Website or Websites. In addition to added interest and repeat traffic for your Website or Websites, your Power Pointers Page is a powe
Click Fraud and Search Engine MarketingPublished by PPC-List.comWhether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found yourself to be the victim of click fraud, w
Web Site Promotion - Getting PublicityPublicity, if handled properly, can get your web site the kind of promotion that cannot be bought, or at least not afforded. As a marketer, that is always the goal of my publicity and PR efforts. Here is a good example of web site promotion that
Managing Your Identity by: Nigel Lew
Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work.
Flexible vs. Static
If the company is new is it best to make sure that your brand i
A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally covers the entire back "wall" of your space, a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or
Do you ever wonder how you can advertise your business more?Have you ever thought about renting a billboard toadvertise your website?Have you ever checked into how much it cost to rent abillboard for one month?Wow, they're very expensive. At least a couplethousand
Seven Simple Ways of Driving Traffic to Your Site Using One E-Published Tips Booklets by: Paulette Ensign
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to you
10 Super Offers That Build Up Sales by: Ken Hill
The following special offers, deals and bonuses will help you to successfully increase your sales:
1. Offer a coupon.
You could have people follow a special link or enter a special code to redeem you
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising thatgets them no sales. If you're going through this I have a few tips that may help you out.First of all, do free advertising and make money from that before you start spending a lot on
FOR IMMEDIATE RELEASENovember 13, 2003, Virginia Beach, Va. – New York and California are the most-searched states for real estate listings on HarmonHomes.com, a leading real estate classifieds Web site for homebuyers.Recent data show the top ten most-searched states on HarmonHomes.c
The Internet is evolving so rapidly that what workedyesterday doesn't work any longer and what works today maynot work tomorrow. Like you, I am always looking for newand exciting ways to get the word out about my products andservices. I'm tickled pink when I come across a method that
Brand Yourself with a Better Bio by: Kristie Tamsevicius
A bio is a key part of your marketing toolbox. And a well written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or
Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target mark
DUMB MONEY and SMART MONEYBy Tomas Lodenhttp://www.internet-dating-search.comOne of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business. This internet marketing "stuff" has been a God send fo
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising by: Dr. Letitia S. Wright, D.C.
Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are
Know The Fundamentals To SuccessBy Tomas LodenInternet Marketing is right foreveryone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here and there but had never achieved the kind of
Is AOL Spam Reporting Banning Your Site?By: Martin LemieuxAs I read the awful truth of the nature of aol's new spamreporting from their 9.0 version, I left with a knot withinmy stomach. Have they gone too far?Last week I received a message from my hosting companynotif
10 Proven Ways To Accelerate Your Profits by: Steve Li
1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.
2. Give your customers a surprise bonus for buying. When yo
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you list
Written vs. Audio Marketing?by Jeremy GossmanAre you ready for some interesting figures?* People remember only 10% of what they read* People remember only 20% of what they hear* But people remember 50% of what they both readand hear!** And it is found
A Corporate Facelift With Sound BytesBy R.J. Paradee, President First Impression Inc. and MediaRight StudiosIf Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it
ADVERTISE!Early to bed,Early to rise,Work like crazy, andADVERTISE!Do you know what happens when you don't advertise? NOTHING!With so many kinds of advertising available, how do you know which method fits you and your product? Advertising falls into four
Free is never FREE !!! by: Gino Harteel
How many times did you see an e-mail or a website offering something for free ?
A hundred times ? A thousand times ?
Perhaps, if you are like me you don't believe in the word "free" anymore, if somebody offers
The Problem with Advertisingby Christopher GivenAdvertising can be a highly effective way to increase your customer or client base when it's done well.But for many businesses it's ineffective, because either ads are badly written, not advertised in the right media - or the ad
Are you struggling to get traffic to your new website. If you are like I was when I first started you are so overwhelmed by the sheer magnitude of it all that you just don't know where to start. May I offer you a surefire suggestion in getting the word out about your site or product?Writ
Discover "No Results, No Pay" Radio Advertising And Generate New WebSite Traffic.Charles Kangethe (c) Copyright 2004Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.Step #1 - Understanding "PI" - Per Inquiry Adverti
Information for tours and travel in Nepal. Visit website: http://www.buddhatreks.comhttp://www.welcome2nepal.com About the Author
Masters in travel & Tourism.
In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't aff
Organic Search Engine Optimization by: Jeff Palmer
What it is and why it’s so important.
Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optim
An Inexpensive Way to Market Your Business by: Mike Klassen
An on-going challenge your business probably faces is ensuring clients continue using your product or service.
In other words, you want repeat business.
There are few businesses without any
You have permission to publish this article electronicallywith a link or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.Walt Disney Knew How To Get The Word OutBy Stephen Schochetorgofhlly@aol.comCOPYRIG
15,000 FOR SALE USD 150.00FOR MORE INFO, PLS. EMAIL:firstname.lastname@example.org About the Author
Go To Work In Your UNDERPANTS!By Neil Moranhttp://www.forfreedom.wsCopyright © 2004A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketingOK, let’s get started!Rule One - The HeadlineThe headline is without doubt t
Expires Free Create Glimpse Secrets Attention Profits Guaranteed New Automate GuruExplode Look Grab Discover Jump Study Bonus Hurry Make-Money Which of these words jump out at you? Well they all should. They're all powerful words when writing ad copy. Take a careful look again
Direct Mail is a multi-billion dollar a year business. If you are advertising on a small budget; direct mail is the lowest cost to start your business. The latest incentive we hear on TV, Billboards & Radio Advertisements is to sell all kinds of future planning products. First, we need real potentia
Varnish Your Printing and create New Dimensions by: Robert Kennedy
Offset Printing- Varnishing techniques
Think for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kep
The Power of LinkingOne of the first techniques and strategies that worked well for me was linking to various websites that allow you to place a link to your website on theirs, or want to exchange a link.However, don’t randomly begin linking to any old site. Tomaximize th
My company will provide, or flex to provide, any client that wishes to use our services. With free unlimited bandwidth and large amounts of space for only $5.00 a month, you will save money and get great hosting at the same time.Come to our website and check us out today! About the Au
How to Sell More Stuff to More People, More Often by: Rothline
So the goal is to sell more stuff to more people, more often? All you have to do is have all the tools the professionals use and put them at your fingertips.
You will need to get the best advic
E.J. Welch Company offers a variety of services to the flooring industry, including the largest online selection of flooring installation supplies, tools, and accessories. About the Author
Where can I buy promotional products ?There are several places where you can buy promotional products. The most distributers have there own webpages where you can inform yourself about the promotional products they sell. Some of these webpages have there own online-shops where you can buy produc
We have 100% proof that traditional advertising can not work. There is a major gap that is missing that makes traditional advertising totally ineffective.It's now fact that traditional advertising simply can not work. Start to learn what is happening. Visit: http://www.effectiveadvertising.c
Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips
Media relations is a great profession.
On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of thei
The Gurus all tell us this is the way to sell on the web or this is the way. New ways and techniques are dailymailed to my inbox telling me if I just do “this” thenI will be a success selling on the web.However, the psychology of selling everything goes throughA simple pr
Please Note: It is not our job to stop you or anyone that buys or sells fake LV. We just try to educate the consumer. First of all remember that a handbag reflects your personality! That’s why you need an authentic handbag that you will have forever and be proud of. First thing you h
Are You Marketing and Selling What People Buy? by: Charlie Cook
Do you ever wonder if you’re speaking a different language than your prospects? You may have recently launched a business, designed an innovative process or purchased state of the art equipment that
This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished reading it, you should have a clear understanding of exactly
Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales. B
If you advertise through click-exchange traffic programs or GPTRprograms, then you should have an idea of what a timed visit is.Basically, people have to view your page for a certain amount ofseconds before they can get credit and move on. And that certainamount of seconds is all the
How to Get Started Blogging in 5 Minutes or Less by: Linda Bruton
I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out getting them to work. At t
PR Trump Style by: Susan Harrow
If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in the footsteps of his success?
1. Balance Your Bragging with Boyishness.
Sure, Trump is a loud mouth, but
How to advertise websites. Methods of internet advertising and promotion. Here are some advertising methods that you may have considered to promote websites.All information on these pages is for guidance only. We also reserve the right to change or modify the information at any time.
Title: Headlines That Pull Orders. Learn How! Word Count:480 URL: www.simplesteps2success.biz Author: Terah J Logan,email@example.com Full Rights; Must be published in it’s entirety.====================================================================Head
You’re probably wondering what the heck I’m referring to when I say “Human Tactic Advertising?” Let’s face it, just having a site on the web does not guarantee that people will find it, even if it’s filled with great content and products. You want people to find your site among the millions of other
Brand Love (pt. 2) by: John Jordan
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Because increasing "affection" will build relationships. Those r
35 Quick Tips for Writing A Press ReleaseLayout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "New
Newspapers advertising is an age- old advertising medium that has been used for literally a hundred years. This method is still one of the most under-rated methods of earning a big income in today's economy. Newspapers advertising is a well proved medium if you know what you are doing. It is
PR Works!15 Ways to Make Your Press Release Stand Out From the Crowd!Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online a
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the prod
When Times Get Tough... or When to Really Advertise by: John Jordan
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.
It must be true, because ad agencies are running
You can use this article in any format on any media as long as the resource box remains intact. If this is published on-line a live link would be appreciated.Available on-line at: http://www.netpreneurnow.com/articles/blogging.htmlhttp://www.netpreneurnow.com/articles/blogging-plain.txt
This article is available online at:http://www.netpreneurnow.com/articles/salespage.txtAnd it's available via autoresponder from:mailto:firstname.lastname@example.orgWhen is an Ad NOT an Ad?By Stuart ReidOne marketing technique used by advertisers old and new is
Powerful Networking: Focus on Building Connections, Not Closing Sales by: Julie Chance
You can find numerous references in the business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that
The most important aspect of any business is selling the productor service. Without sales, no business can exist for very long.All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the
We are in need of 5 highly motivated and talented sales reps. Positions must be filled in 30 days. Sales experience preferred but will train the right people with enthusiasm and a positive attitude. If you enjoy being rewarded according to your efforts and can build a "pipeline" then check us out.
List your website and Business details in thousands of classified sites and also to thousands of email IDs. Also Get listed in search engines, draw enormous traffic to your site. Website: http://www.hinetmktg.com E-mail: email@example.com About the Author
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3 Steps To Increasing Your Web traffic for Free by: Richard Martin
You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. The basic costs of a website, once it is finished, are small. All you need to do is get som
by Karon Thackston © 2004http://www.marketingwords.com It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are te
Web publishers are discovering that Google Adsense is a great way to generate revenue from their content rich sites. Google Adsense provides a simple sign up process and a simple system that generates cut-and-paste code that will display ads on the site that are matched to the site's content. With 1
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? by: Ty Cohen
If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!
I’ve always praised the benefits of using a newsletter to promote your music, but this ar
Are you a skilled communicator? Well that's a good thing if you're in the business of selling things to other people!But are you absolutely sure that every word you say is received by those you speak with, or write to, in the way you intend them to be? You might be surprised how your
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.Advertising does work. Every day. So before
A Yellow Page Ad isn't Enough Any MoreAn unquestioned "must" for any small business has been torun an ad in the Yellow Page Directory. Since most customerswere local, that was enough to establish itself as "open forbusiness." The annual Yellow Page ad represents the largestpromot
Increasing Your Web Site’s Visibility Through Improved Positioning by: Brandon Milford
One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that
BIHUI Plastic & Electronic Factory is attached to SLC development co.,ltd, and mainly make copy original housing for Nextel ,Samsung, Nokia, lg, Panasonic.We have more than 450 type mould for housing with many year experience inOEM,ODM. The production is made in ABC+PC, 95% as same as the original h
You can create unique recipe cards to help promote your ownbusiness, or even to start a part-time business from your ownhome.As we all know, the majority of business cards that are handedout either get forgotten or thrown in the trash very quickly.By making unique busines
How Mind Implants Increase Business Success by: Dave Czach
If your business isn't as successful as you envision, what's holding you back? You might say it's a lack of capital, a lack of employees, a lack of *great* employees, a lack of time, a lack of inventory,
Internet Advertising Schemes to AvoidFor those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your business. Bottom line…no traffic = no sales. No s
hi there Have you ever put together an informative and interesting newsletter. Then your current subscibers tell you that there are pleased to tell you how much their enjoyed it, then ask yourself why you are having so much trouble getting new subsribers?Well the truth is the
What Can Apple's iPod Teach Us About Marketing? by: Hock Ng
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sol
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in
You have a website, beautiful in design and unique in content but nobody knows about it. How to drive traffic to your website easy and free? There are many ways to do that but today I want you to tell about "Top Sites" software. I'm sure your website is unique in content but it definitely ha
Us Web Portal Banner Exchange program. The point of this program is to advertise ourselves and help you advertise yourself. You wouldn’t need to gain any click points to get your banner out there. The way we work is by amount of banners displayed on your site. Your site displays 1 banner of any of o
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Thou
The advertising co-op is an Internet marketingstrategy that should bring sustained financialsuccess.Benefits from a well run advertising co-op include:(1)Responsive highly targeted advertising(2)Low costHow An Advertising Co-op WorksMembers of the
One of the best ways to promote your website in the internet is to write articles in Ezines. You don't have to be a Master or Guru to start writing articles!Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especiall
Auto surfing traffic exchanges are unlike traditionaltraffic exchanges. Your are not required to click a link,number, or button to receive credit. Sites automaticallyrotate in your browser window. It is kind of like a slide show. You can just watch thesites go by, with no eff
About Your Newsletter by: Iulia Pascanu
No matter how you name it: email advertising, email marketing campaign, newsletter, ezine. The medium is already worn out. Overused. Abused. This means you have to make extra efforts to make people get involved with whatev
Killer Ad Copyby Jane Mark and Phil Basten copyright 2004, JPE Advertising http://jpeadvertising.com/==============================================Not everyone is a writer. Good copy writingis a science and can be learned over time.Great copy writing is an art and sho
Offer Package Deals To Increase Profits And Salesby Nathan HollandAn effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to b
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download by: Robin Nobles
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search
MediaPositiveRadio.com is on the Internet Airwaves NOW! Media Positive Radio is an exciting new addition to Holistic Junction, providing a positive and holistic listening and viewing experience. We begin by incorporating a 24 hour music feed formerly known as Radiopositive, playing music with positi
Priding itself with with having over two million site hits montly and over 13,000 page views per day; we are currently in the process of creating a second links' page for our sister website: www.MediaPositiveRadio.com To have your website link automatically included in our latest Internet Ra
Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.Standard SizeI’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size.
Spread Your Ideas and Your Reputation Will Follow by: Scott Foreman
As we all know, Internet Marketing growth is all about increasing traffic to your website. Time and again, what’s proven to be the best way to dramatically increase traffic to your website?
Google Adwords is a great tool! Careful use can lead tolegions of highly targeted visitors breaching the moataround your site, and demanding to pillage your products! Onthe other hand...Adwords is also a great place to drain your advertisingdollars if you're not careful. Like
Who Is Your Real Competition? by: Sean D'Souza
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to s
How To Advertise Your Business with Paid Ads Quite a few business out there can survive without some type of advertising and/or brand recognition, so advertising your business is one of the most frequently asked questions for "how to" and also one of the most important aspects in running ce
By Mohamed Rabeahttp://www.bizpeak.comThere are always some great, fast and easyways to multiply your sales without payingmore for extra advertisements.There are a lot of simple and effective waysthat you can implement instantly to multiplyyour sales.Here
We are one of the major distributors of replacement batteries. We sell high quality laptop batteries, camcorder batteries,digital camera batteries, power tools batteries, battery chargers, laptop AC adapters and computer mice at the lowest price. Please pay attention to our new product for KODAK Eas
Managing an Internet Business for Working Parents by: Elizabeth Percel
Starting an Internet Business for Working Parents
Eventually, we all want to have a successful profession as well as spend time with our family. For the working parents, this is a ca
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information.E.g. “Yes, I want to reduce m
Just want to help spread the info: To work this plan you need at least $400 to begin. You should borrow this from your friends if necessary. Then go to the bank of your choice and deposit the $400 into a regular passbook savings account. It will take a few days for the account to be posted a
Wealth Knowledge & Power – Lost Secrets From Ancient Masters by: Eric Wichman
Behold! He with the light cometh!
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of
Have you wondered where shops get those E topup machines from we give them away free capable of using credit/debit and we sell simcards cards About the Author
E topup, credit cards, debitcards, mobile accesories, simcards, o2, tmobile, orange, vodafone, mobile
By Mohamed Rabeahttp://www.bizpeak.com1. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.2. Out source part of your workload. You'll save on most employee costs. You
50% of Yellow Page Directory Users are Looking for Just OneThingDr. Lynella GrantDirectory Users Seek Information about Location FirstPeople who open the Yellow Pages already have a desire tobuy. That sets it apart from all other advertising media.For a brief time, the ea
Attention-Grabbing Fixes that Make Your Yellow Page Ad LeapOff the PageDr. Lynella GrantStand Out in Ways that Matter to Directory UsersA Yellow Page directory presents a difficult challenge foradvertisers. All the competitors are packed together, withinthe space of a few
Unique Selling Proposition - Your Competitive Advantage! by: Larry Lim
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.
It's not about traffic; it's about generating leads.That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you a
Paying for Website Visitors: The Allure of PPC for Small Biz OwnersThere are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste tim
Why Wordpress is now my Blog of Choice by: Linda J Bruton
The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesn't yet support.
Number 1, you can set up Wordpress to automatically ping all the RSS and blog feed di
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job
There are many free online/offline classified ad out there. Some people thinks that it doesnt really work to get the prospect with that service.The fact is that many new marketers using it, posting their offer over and over again. Why? because its easy and FREE. I'll show you the rig
Is Windows XP Service Pack 2 (SP2) Killing Your Affiliate Sales? by: Mike Snyder
Have you noticed a drop in affiliate sales since Microsoft's Windows XP Service Pack 2 (SP2) was released? I have and I didn't really know why until my wife, kids, and friends start
It is no secret that email publishing is becoming more and more difficult every day. With all of the new SPAM legislation, filtering systems, and mailbox competition, an ezine publisher has less than a 50% chance of getting their information to the desktops of readers. That is not a very good return
Reading the postings in different Newsgroups it becomes clear that the "I does not work for me.." statements comes from one very clear reason: not enough Traffic. To be more accurate, it is "not enough *targeted* Traffic".The Ability to generate targeted and low cost Traffic is crucial for
1. Directory LinkingCreate a directory of web sites on a specific topic.Give people the option of adding the directory totheir web site by linking to it. Put your business advertisement at the top of the director's homepage. This technique will get lots of people to linkto yo
You may use this article for reprint if it remains unaltered and includes the author information and resource box. - Isaiah HullHarvesting Leads from Yahoo GroupsIf you own an internet business or you're involved in an affliate program and you're having trouble getting traffic to you
The Elements of Expertise by: Steven Van Yoder
Bill Connington is a New Jersey-based financial advisor who is actively working to position his firm, Connington Wealth Management, as a specialist in helping physicians deal with investment, retirement planning, an
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECEN
A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere. It was not large or overly el
You Attract Who You Are On The Internet!By: Martin LemieuxBeing online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an
New Age Media Concepts releases its latest article that focuses on the advertising and marketing industry.Advertisers spend billions of dollars a year on advertising their products and services to consumers. They depend on the creative abilities of the advertising agencies that they hire to
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the y
5 Great Ways To Advertise Your Web Site!1. Directory LinkingCreate a small directory of web sites on your niche topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the home page – the rest below yours, a
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the Wo
Three Reasons To Host Your Own Teleconference by: Tom Parker
Top companies have been doing it for years.
It enables their employees to "be there" without actually being there.
Teleconferencing has been in existence for a number of years to help peo
Today, While I Surfed the WebThursday, August 26, 2004It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard to pay for advertising, as I try to find the m
Take a short break from your daily grind and consider the following questions- Do you spend large amounts of time and money trying to figure out why Google prefers someone else’s site over yours?- Are you on a never ending quest for a magic trick that can help you blow past the 800+ pay
(Excerpt)ALUCARDSEEKER OF SERENITY2004 Chapter 1The DilemmaAlucard searches the faces in the room slowly. He has never before sat so close, for so long, to living, human flesh. It is so exciting that he is tingling all over. His usual pattern was to choose his prey, s
10 Amazing Web Promotion Ways To Jump Start Your Sales by: I-key Benney, CEO, Mscsrrr, New York City
Hello, do you have a website and sell something on the internet?
If yes, may I offer you 10 amazing ways to jump start your sales at your website!
Do you know what is wrong with doing business on the Internet? Oh sure, spam is a real issue for most people, but it only emphasizes the point I would like to share with you today.See the problem is locating productive methods of advertising.THE EARLY EVOLUTION OF A NEW ONLINE BUSIN
10 Awesome Online Promotion Strategies To Attract More Orders by: I-key Benney, CEO, Mscsrrr, New York City
Hello, do you have a website and sell something on the internet?
If yes, may I offer you 10 awesome ways to get more orders at your website!
Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as "Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice."
Using Your Own Poetry to Advertise – Friday, August 27, 2004Have you ever written a poem for somebody before? Have you ever written a catchy saying on someone’s birthday or anniversary card? Have you ever written a love letter to someone? Simple, catchy poems or sayi
Work from home/cyber cafe Earn Rs. 10,000 per month. Basic computer/Internet knowledge required. For details mail to firstname.lastname@example.org. To visit our website click the link below, http://www.hylinehomebasedjobs.com About the Author
Internet, placements, jobs, advertising, marketing
Have you ever had to distribute door-hanger advertisements for your business?Have you ever employed door-to-door sales techniques to increase your brand awareness?Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?Have you ever had to stand ou
How to Critique Your Own Yellow Page AdDr. Lynella GrantForget what you know about your businessYour goal is to see your Yellow Page display advertisementthe way a directory user sees it. You can’t act like youknow anything about your enterprise that isn’t there, on thepa
Networking on the Net by: C. J. Hayden
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number o
1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.2. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to
New York, August 31, 2004, If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level
Be Image Smarter - Stop Using "Cookie Cutter" Marketing by: Judith A. Wentzel
We all know you only get one chance to make a good first impression.
That is why all your marketing materials need to relay a sharp, professional image. Remember,
***** Beginning of article *****Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," th
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars bei
Power Words And Phrases by: Al Martinovic
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
You can generally find alot of "power phrases" when r
The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met.Yet, for those of us who still employ offline promotions and advertising me
A lot of online based businesses forget about offlineadvertising. It is important to combine offline andonline advertising together in your marketing campaign.You can market offline more effectively by targetingpeople that actually have access to the internet. In allyour advertis
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertiser
Cleaning Up Your Marketing by: Charlie Cook
Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you
You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it.~*~*~"Ten Tall Tales of Traditional Marketing Tha
The Creative ProcessHello! My name is Mario Ogas (I am one more worker writing e-zines to ‘illustrate’ the world wide web).I’ve been working the last 12 years or so, in web & graphics design jobs: teaching at university and also as webmaster (in argentina) until 2003…now I’ve moved to Br
Republishing Guidelines * You may republsih this article with the author's bylines. * An email to email@example.com is appreciated if you do. * You may make slight changes to avoid spa'm blockers. * Words: 878 Lines: 146 * Email: firstname.lastname@example.org SMS: +94 777 763682Can Y
How To Create Urgency So People Buy Now by: Steve Li
You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.
How do you do this? You must use a limited time offer. Limited time off
NAS Recruitment Communications, Hannibal Inc. and InfoLink Screening Services Partner to Provide HR Communications and Web-Based Recruiting with Integrated Background ScreeningThree highly respected names in Human Resources have joined forces to provide companies with a revolutionary blend o
Keys To Internet Marketing: Visibility by: Bruce Woodward
The keys to being profitable on the internet is simply visibility. Do you think that Wal-Mart became the business that they are by remaining unseen? What about Microsoft? Dell? I think that you get my poi
How Can People Find Your Site If They Don’t Know What To Search? by: Wayne Liu
We all know it is difficult to promote commercial products, especially those commodity items. People selling commodity items are generally submitting their sites to search engines, su
Valetta, Malta - September 15, 2004 - Staying alert to turbulent market opportunities and growing thirst for gambling goods and accessories, Gamblinggates.com has launched its long-awaited e-shopping facility.GamblingGates.com customers are present
The G-Man Infiltrates the Advertising Industry!Recording artist The G-Man is not a government agent. His songs are on iTunes and his commercials "are in your home and in your car," says Scott G, who writes and produces award-winning radio spots for ad agencies and clients.His world u
Review: Landing Page Handbook: How to Raise Conversions by: Karon Thackston
If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the mo
Creating A Search Engine Copywriting Plan by: Karon Thackston
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood
MIRROR WEB SITESPart of every online success involves the use of mirror websites. A mirror website is one that you create that compliments your main site. Make sure that the mirror site includes some element of your main website, for example if you have a online giftstore that sells candles
The Correct Approach To Online Marketing by: David Bell
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I
10 Blockbuster Ways To Ignite Your Sales by: Steve Li
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
2. Join online business associations or clubs. If you join, they will u
Changing Your Position When There's Competition by: C.J.Hayden
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning.
7 Cold Calling Secrets Even The Sales Gurus Don't Know by: Ari Galper
More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:
“Cold calling terrifies me.”
“The phone feels like a 10,0
How Nearly Going Broke Taught Me The Value Of Niche Marketing by: Andr? Anthony
If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.
Back in 1983 I started a company offering general Electronics Subcontra
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man.The numbers are supposed to be big in online marketing, but are they? Clearly, we need someone with 'Net experience to set a few things straight.
Niche And Grow Rich by: Andr? Anthony
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.
Is it a new concept?
Well on the Internet maybe, but if
Title: A Simple Link Creates a Win/WinAuthor: Kathleen Gage Email: email@example.com Word Count: 357Copyright: © 2004 by Kathleen GageWeb Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web si
The Efficacy of Full Color Printing by: Maricon Williams
It is believed that there are only two ways to ensure customer satisfaction. The first is quality in the output and second is the affordability of the service or product. Full color printing companies are
A Fast Way to Fill a Coaching Practice by: Suzanne Falter-Barnes
So you've gotten the coach training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing - aggressively even!
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." What are the differences in raised letter an
What Business Card Are You In Need Of? by: Maricon Williams
Have you been in a situation where you are sure that you are in dire need of a business card but then you are perplexed and unable to decide what kind must be chosen? Well, if you’re in that situation,
Growing Your Business With Your Marketing Priorities by: Charlie Cook
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infini
3 Ways To Generate Profitable Business Ideas Anytime by: Eugenijus Sakalauskas
All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between
8 simple ideas to increase your website traffic using business cards-on a localized levelIf you've been promoting your online business for a while now, finding it difficult to build your lists and sales due to that barrier of mistrust inherent of the Internet, you will be pleased to know th
How To Avoid Your Joint Venture Proposals From Getting Deleted, Torn Up… Or Tossed In The Round File by: Gabriel Howes
I believe Joint Ventures are one of the very best ways to grow your business...
Yet I know that many people struggle to find the right
Attract Your Dream Customer by: Wendy Maynard
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the w
China manufacturer of cooler bags,beach bags,sport bags,camera bags,pvc wallets,school bags,trolley bags,backpack,pp bags About the Author
China manufacturer of cooler bags,beach bags,sport bags,camera bags,pvc wallets,school bags,trolley bags,backpack,pp bags
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites
Print Ads – Alive and Still Selling to Readers Near You by: Julia Hyde
The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers – more
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #4 “You need to be cheaper than your competition” Hooey! Horse Pucky! This has to be the most asinine statement to ever come out of anyone’s mouth. If you believe this nonsense then please just start writing us
Your Business Card--Executive Pacifier or Marketing Tool? by: Al Hanzal
Do you remember when you started your business or you got a new job? The excitement you felt when you the business cards arrived to match your new business or new position? The cards becam
You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it.~*~*~"Ten Tall Tales of Traditional Marketing Tha
Moving To The Top Of The Pile, Increasing Viral Distribution by: Gregory Bendickson
You hear it all the time. Get viral by distributing info products that advertise your other offers. The main key of course is getting others to distribute your material in the fi
7 Tips for Successful Postcard Marketing by: Bob Leduc
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.
The following 7 tips w
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactl
How to Star in your Own Promotional Video by: Marie-Claire Ross
Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly fou
10 Ways To Increase Your Free eBook Downloads by: Andrew Cantrell
1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants.
2. Allow your visitors to feel good about them
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #3 “Get your message in front of as many people as possible”Get it out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Cover your car in it. Shout it from the highe
Postcards: Effective Marketing Tool by: Granny's Mettle
When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message t
How Toyota Captured the #1 Market Share by: Marney Kaye
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!
Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive s
Cheap 4 Color Printing That Looks Expensive by: Mart Gil Abareta
Have you ever received a brochure or a flyer that looked expensive at first glance? And afterwards, you learned that it was rather inexpensive yet its quality is comparable to such. This instance i
Seven Deadly Newsletter Sins (and How to Cure Them) by: Claire Cunningham
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
1. The snooze-letter -- a newslette
What is VoIP? VoIP is an acronym for voice over internet protocol. A VoIP, in essence, is a computer phone that allows you to make phone calls from your computer to anyone in the world, e.g., PC to PC, PC to landlines, or PC to cell phones. The voice signal converts to data packets and trav
Everything You Want to Know About 4 Color Printing by: Mart Gil Abareta
No doubt, the 4 color printing revolution has definitely made color printing jobs so much easier and more affordable. They have also made so many print jobs stand out among others filled wit
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it’s truly mind-boggling! Here are ten proven methods.1. Write an article relating to your area of exper
Hypnotic Writing. Imagine for a moment, that you open up your email account to find the account is full of responses to an ad that you placed. Orders Galore!!! Your heart races...HOLY MOTHER OF ALL GET OUT!!!....You think to yourself, 'SELF, It Finally Worked! It Finally Worked!!'POP!... My
4 Color Printing: A Must-Have for Businesses by: Mart Gil Abareta
The printing industry continues to evolve in the midst of technological advancements and global competition. And undoubtedly, above all the printing processes, it is 4 color printing that has been
It's a statistically verified fact that most entrepreneurs are doomed to fail with Safelists. You see, most marketers fail to target their ads with scientific precision.It really doesn't matter how well-crafted your ads are when it comes to promoting products or programs in Safe
Increasing Short and Long Term Profits by: Charlie Cook
Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at leas
DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase by: Iulia Pascanu
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery
What You Need To Know About Google's new AdWords Affiliate Policy by: Rolf Arne Trondhjem
A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required. All you need is a ClickBank ID and
Can Pay-per-click Really Increase Blog Traffic? by: John Taylor
You want to know if Pay-Per-Click really can increase blog traffic? The answer is: Yes, it can. Thanks for reading this article. Have a nice day.
Wow, wouldn't it be great if the answer reall
My wife the local Avon lady is meeting with her friends that all own some type of home based business. As a group of 17 households, they are leveraging each others strengths to further each others business by gathering together once a month to pass around information, learn from each other, and rec
September 29, 2004Superior Quality VoIP Patented TechnologyWhat is VoIP? VoIP is an acronym for voice over internet protocol. A VoIP, in essence, is a computer phone that allows you to make phone calls from your computer to anyone in the world, e.g., PC to PC, PC to landlines
A Blog Isn't Just For Christmas by: John Taylor
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that w
So the Rocky themed played and the bell rang to start the second annual CrossMedia Forum that was hosted by Dynamic Logic and led by the talented David Verklin , the CEO of Carat Americas. It featured an all star cast of media powerhouses such as Mike Shaw, president of sales and marketing for ABC,
Benefiting From a Regular Exhibiting Workout by: Susan Friedmann
How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training t
SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 by: Karon Thackston
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never
Exhibiting Wizardry by: Susan Friedmann
The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable
Recently the “King of All Media” Howard Stern announced his agreement with SIRIUS Satellite Radio, the question is what type of impact will that have on the world of radio and it’s advertising revenue?Well lets just look at the impact that Howard Stern himself has made on the world of radio,
AIN’T WE WONDERFUL!It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children
Flashy Posters Flash its Flamboyant Price by: Maricon Williams
Posters are flashy, head-turner and informative advertising materials that can draw back mob’s attention. Poster printing, on the other hand, allows various companies to grab customer’s attention. Wi
Flyers Printing Quotes Flying on the Net by: Maricon Williams
Flyer printing is a trendy and inexpensive way for businesses to get the word out. You can get flyers printed on regular paper, cover stock, and in various rectangular sizes.
A flyer is an imme
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by: Karon Thackston
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy he
If you have a youravon.com website and are in some dire need of some potential customers or representative sign-ups from the Internet; and, you do not want website traffic from just your friends and relatives, then learn to utilize the Yahoo! Finance Groups to locate 1000s of potential leads.
There has been a lot of talk as of late in regards to the level of accountability that an advertising agency should have when working with an advertiser on it’s branding and campaign endeavors. Since the “Merger Mania” of all the big players in the advertising industry has been in full swing there h
The Easy Way to Order Catalogs by: Maricon Williams
Catalog printing can fill a customer's demand for information. With detailed product catalogs, you can engender orders from customers without delay. Catalog printing services offer a selection of sizes, or you
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like
The Essence of Quotes in Brochure Printing by: Maricon Williams
Brochure printing allows us to fabricate glossy full-color brochure to showcase our products or establish a company. It can be a key element to build your company’s image or identity, to promote an
Writing articles is one of the best ways to get free targeted traffic to your website and isn’t as hard as you may think!You don't need to be an expert on the topic you are writing about. Just pick an area that is related to the theme of your website, do some research using a search engine
Postcard Printing: Swiftly Meets Your Standard and Budget by: Maricon Williams
Postcard printing can easily take us from fantasy to reality. Thus, to be an effective postcard, it must have striking, colorful image plus crisp text. This will call for a situation
Is CRM Technology Living Up To the Hype? by: Mark Levit
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media M
One or Two Colors Can Be More by: Granny's Mettle
Colors make any object interesting and exciting. To make your designs and media material stand out, it takes one color, or two, or even three extra dashes. Hence, spot color design can be as rewarding as any proc
Transparent Images for the Web and Print by: Granny's Mettle
For transparent images that you have extracted from your photos, the next step is to choose where you’re going to post them. There are several options: you could either post the images on the Web for y
KICK-STARTING BODY COPYSeveral correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of course, I can.When you have been writing
There are a variety of advertising options available toonline business owners small and large. There's traditionalbanner advertising, text ads of both static and contextualvarieties, popups and popunders, layer ads and pay-per-click search engine advertising. For just about
Enhance Your Digital Photos With Photoshop CS by: Granny's Mettle
Digital cameras are wonderful items to have. Unlike before when you have to content yourself with what the developer has produced from your roll of film, nowadays, we have the flexibility to do wh
8 Tips for Increasing Your Online SalesOnce you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and directories, it’s still up to you to continually advertise you
Getting You Started With Your Brochure by: Granny's Mettle
First of all, any business needs something to advertise or market its products and services being offered. A brochure is one of the most popular and useful tools to effectively present your information a
Not Sure If Your Online Advertisement is Working? Be Sure! – Track Your Ads. By Karen Fegarty MailWorkZWithout tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads,
Simple Media Kits with the Help of Publisher by: Granny's Mettle
For a marketing campaign to work, you have to provide the media with a kit. Announcing news and information about your business can be attractive when combined with a useful and packed media kit.
How To Increase Your Website Traffic With Zero Cost by: Nas Romli
How to increase your website traffic with zero cost'. It's a bold statement don't you think. But, believe me it's true. You can increase your traffic by 1000% with no cost involved if you do it th
Who Else Wants To Maximize Their Google Adwords Success?Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!By Mark Meyers(c) 2004. All rights reserved.http://www.Internet-
Marketing 101 by: Erin Banister
What is marketing?
Marketing is the activities of listening to client needs, assessing the competition and the designing and creating your services. This is accompanied by messages that will shape your
How To Increase Your Affiliate Commissions by: Lawrence Deon
There are literally countless ways to advertise your affiliate links. The real trick to affilliate marketing though is winning the clicks to conversions number game.
Now, since your not in direct
Advantages of Buying Promotional Products Online Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of pro
Simple Lines and Shapes For Your Logo Design by: Granny's Mettle
Geometric designs come in all shapes and sizes… and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image.
Tradeshow Giveaway Tips First begin with marketing your tradeshow prior to the show. Let your potential customers or clients know that you have a gift waiting for them when they stop by your booth.When a new prospect enters your booth, make sure to get a business card. Don't just let peo
Customer Retention with a Personal Touch by: Tony Valle
Personal contact with customers is a crucial element in the success of any new business – and it’s one of the most common casualties of growth. As a company grows, the president tends to fade away into his
Festival Mania! by: Ed Williams
What’s the big deal with festivals these days?
I mean it, why are there so many festivals now? Used to, you would hear about an occasional festival here and there, for example, there might be a watermel
Mobile Marketing tips for Small Businesses by: Chris Smith
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce.
Analysts predict that 2005 will be the year that mobile marketing really takes off and that compa
An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered.
Commercial producer and electronica recording artist The G-Man is voiceover talent and music composer on two radio spots for aerospace giant Goodrich. LOS ANGELES, CA USA – While some musicians sing on radio commercials and some actors speak on them, very few people get to do both. But S
The Cheapest Way To Use Pay Per Click Advertising by: Torgeir Sunnarvik
It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.
Let's say that you have bought one of t
Spike TV – Know Your Audience by: Nick Smith
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a ne
The Sweet Aroma of Highly Effective Marketing by: Jeremy Cohen
Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.
Have you ever caught a
"Discover The Sneaky Google Adwords Trick That Will Cut Your Advertising Budget in Half, Skyrocket Your CTR and Give You Even More Targeted Leads!"By Mark Meyers(c) 2004. All rights reserved.http://www.Internet-Income-Advisor.com So you use Google Adwords and you are driving
Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services
Walt Disney Announced to Support the Blu-Ray Disc Format by: Iulia Pascanu
The beginning of this December, the major film company Walt Disney announced its intention to start releasing movies and other content on Blu-ray discs in North America, as soon as the ne
MakeGlobalCash.com, partnered with jumpat.com, announces its launch into the highly profitable search engine market.Designed to help prevent the high failure rate plaguing small Internet businesses, MakeGlobalCash.com provides a low cost, one stop shop for all the advertising needs (includin
Sortprice is a free shopping search search engine that allows shoppers to find millions of products from hundreds of merchants. They also give you the option to compare prices and search within a price range for a product. Many top quality merchants listed at great prices.An up and coming pl
Improving Customer Relationships: Beyond the Buzz by: Hank Brigman
Customers are always a hot topic. But lately the discussions on customer relationships, including retention, satisfaction, and loyalty, have intensified. What is the basis for these discussions,
Run Your Own Search EngineOur hosted solution allow you to run your own search engine.You can have your own special search engine such as travel, games,animals, medical, software, sports, music, cars or any other category you like.We can create and host custom search engine for you by indexi
You have a site that's just returning on investment; nothing more or perhapsa lot less. You believe in professional services as they're the experts. Youhave little knowledge in their field, nor the time and resources forprivate research or independent consult.Perhaps its Interne
Advertising your outdoor related website, services and products on Tracker-Outdoors.com has some major advantages.....Reaching your customers just got easier, a lot easier!?Tracker-Outdoors.com has the right advertising package for you. We target your advertising by topics of interest. This is y
Can Walmart Make You Rich? by: Cindy Jones
Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a
Emotional Marketing - Stimulate Your Prospects Into Buying by: Abe Cherian
The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper ads, as well as ca
You Bored Me at Hello! - Three Strategies for Networking Your Brand by: Kevin Kearns
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking
Transforming Problems into Sales by: Jeremy Cohen
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank.
Did I fill i
Exhibiting Wizardry by: Susan Freidmann
The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable
Your Condensed Guide for Working a Room by: Oscar Bruce
Working a room...if only it could be fun...or at least guaranteed productive. I am referring to that mandatory event that requires us to mix and mingle, to meet and greet.
Command performance events
How to Read A Person Like A Book by: Oscar Bruce
The human mind is an innovative hybrid that allows us to anticipate the future - to think big thoughts. That's the good news.
However, a growing number of psychologists and behavioral scientists are findi
Article Marketing by: Michael McLaughlin
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and
Cost-Effective Ideas from Los Angeles Business Card Printing by: Lala C. Ballatan
Owners of small or big businesses, managers and heads of companies and even officers of social organizations eventually avail of business card printing services. Why? It is a well
Permission Marketing With Tip Sheets by: Roger C. Parker
Use tip sheets to encourage clients and prospects to sign up for your e-mail
Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, pro
Great copywriting is one thing. But, what do you do with the ad after you've finished it?For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is that a productive way to advertise?I don't
Innovations in Los Angeles Poster Printing by: Lala C. Ballatan
Do usually see large sheets of paper with different sorts of pictures and stylish texts in popular public places? You must admit, at one point in your life, you were driven with such curiosity and d
Ezine or email advertising is extremely powerful. Wouldn't it be nice to know that the ezines you choose to advertise in will give you a tremendous return on your investment? The question we must ask ourselves is "What makes an ezine a perfect match for my ad"?In ezine advertising, e
Los Angeles Flyer Printing: 0n Achieving Impressive Flyers by: Lala C. Ballatan
Are you worried that your flyer would not be effective enough to be noticed by your target customers? For one, flyers are but sheets of paper that can be easily ignored, flown by the
The question has been asked.And asked.And asked.And.... you get the idea.I knew it was a problem for many people. I know it's hard to find concrete information that actually helps. I didn't know that it was causing problems with roses too."How do I start adver
Come Up with the Best Brochure with Los Angeles Printing by: Lala C. Ballatan
Business companies spend thousands – even millions of dollars to launch relentless marketing strategies. While many advertisement media has been introduced, traditional propaganda too
Make your web site as consumer friendly as possible with these helpful tips.Perhaps you’re the new owner of a business, or have been long established in an actual retail shop, and just want to put your items online to show the world what you have to offer. The easiest way to do this
An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals by: Jason Van Orden
When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negot
A Different Perspective On The No-Call List by: Sandi Moses
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away
Reciprocal linking is an effective, free way to get more visitors to your website. Exchanging links with other webmasters can help you in two ways.Firstly, by getting your link displayed on other websites you are increasing the number of paths leading back to your your own site. Thi
Increasing Short and Long Term Profits by: Charlie Cook
"I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if
TiVo is just a DVR – How Direct TV and Others Packaged A Product for Success by: Nick Smith
Studying the way Direct TV packaged and positioned TiVo for success in a competitive market can indicate principles for successful marketing for small or home businesses.
Everybody wants more traffic. And to drive more traffic, many of us look to the search engines. There are actually two kinds of search engine traffic: 1) You pay for it2) You don't pay for it If you have your own site, you probably want both. If you are marketing
Ideal Customer, Unique Selling Point, and Consumer Thinkingby Darrin F. Coe, MAAs entrepreneurs there are some very basic things that we’ve all been taught. The first thing we generally do is identify a consumer need.Then we’re usually taught to define our ideal customer.
Five Steps to Protecting Your Music and Your Money by: Jeromie Frost
There are a lot of independent labels out there waiting to use a talented musician to make quick money. The offers may seem hard to refuse, especially if you are a struggling artist or band tha
How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to dothat every minute of the day. Do you even notice it anymoreor, like your prospects, have you subconsciously set up asystem of "radar defenses" against the daily bom
Finding "Riches in Niches" by Streamlining Your Web Content by: Jennifer Ryan
When marketing online it’s crucial to remember the old business adage, “There are riches in niches.” Niche marketing is the process of filling a small, distinguishable segment of the
Brian Didier, partner owner of MakeGlobalCash.com, a niche market search engine catering to the needs of the home-based business owner states that for the home-based business owner using the big guys is just not profitable. For example, several advertisers’ maximum bids on Overture exceeded $2.00 pe
Marketing vs Selling - Why There's A Difference by: Candye Hinton
Marketing is something that we do to let people know what products we have to offer.
Selling is something that we do to show people that the products we have to offer are of value to them.
A Simple Strategy to Increase Profits by: Kathleen Gage
In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hi
Internet marketing secrets have been revealed! Get more traffic to your website Now! http://www.planetxmail.com/mle/uht.php?urlID=7&user=2757254014 About the Author
copyright 2004According to the Journal of Consumer Affairs, (1999), consumer participation can be divided into a six level hierarchy. Each level provides insight concerning the demographics of a given set of consumers and how involved they are in consumer activities. This information can be
Three Faces of SPAM by: Sandi Moses
Like everybody who will ever read this, I get spam in my e-mail. Mine seems to fall into one of three categories. The first is the Nigerian scam about helping some poor, pathetic soul collect megabucks, supposedly from someo
Don’t Put All Of Your Eggs Into One Basket by: Sandi Moses
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put al
The Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer
“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.”
Tired of excuse
? 2004, John Calderhttp://www.TheEzine.netGoogle has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to
Branding: It's More Than a Logo by: Julie Chance
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.
The word “branding” is frequently
WHAT IS MOST IMPORTANT – COPY OR PIC?When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon bar o
Divus Design is a graphic design business located in South East Sydney Australia offering creative services including logo design, corporate identity, website design, promotional design, brochure design, documentation & design, business stationery, print design & management and all general graphic d
Newspapers are taking a big hit around the globe. They have lost nearly 5 percent of all their classified advertising, according to the World Association of Newspapers (WAN). That’s front-page news for papers that rely on ads for their revenue. Their problem, say experts, is online classifieds, and
Email Marketing Best Practices by: Brandon Milford
Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By deploying a timely
Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment by: Ari Galper
Last week, this e-mail from Jack arrived in my inbox:
To: Ari Galper
Subj.: Help! I need to get more appointments
Our Accidental Top Page Rank in Google And How Little Difference It Makes (So Far) by: Angelique van Engelen
Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in Google
This a shameless marketing article but w
PR Tips For Your Business: Should We Issue A Press Release? by: Jo Chipchase
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for
Just a few tips that might help if you are looking for some alternative ways to sell SMC try these:Tip # 1:Take some time and drop off your catelogs at some local car dealerships. Take the calelogs to the recptionist and tell them you don't want to do anything but drop off a catelog
NOT YOUR ORDINARY FUNDRAISING IDEABy: Annette T ThomasWhen it comes to traditional fundraising campaigns their are literally thousands of ideas that organizations seeking to start a program can utilize. Traditional fundraising has always been to present the program, get groups to sign up
How To Earn Money Without A Website by: Edward Green
I will tell you right here and now you do not need to have a website to be successful in internet marketing.
There are some essential tools you will need, but a website needn’t be one of them.
Pay per click search engines are not being used just for sales in the now time frame anymore, they are being used by large and small companies alike to build a business identity that their customers will remember. When you pay for placement on a search engine to get visitors to your site most small
Why I like The Ads I Hate! by: Yvonne Finn
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.
That is what advertising is
Virtual Interactivity vs. Actual Interactivity on the Web by: Daniel Borel
Interactivity on the web generally works as sexuality on the web: virtually. In both cases, it is a bit frustrating.
Click the mouse, ask questions, navigate, write messages, up and
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads, popups and popunders, and pay per click search engine advertising. For just about any business looking to advertise online, pay-per-click search list
Direct Mail Advertising: A Key Ingredient For Successful Business Growth by: Keturah Whitaker
Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker
In today’s highly competitive economy, it is essential that you promo
Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business by: Patsi Krakoff and Denise Wakeman
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what
Cheapskate Viral Marketing by: David Badurina
Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it's more likely to backfire than to have no effect at all, and that's simply not good for your business.
Will the search engine's take notice of you? Search engine placement is the most important aspect of internet marketing promotion. What is a search engine?The search engines function is to search the entire Internet, site or database under your defined term. It will retrieve any data that f
Viral Marketing has Left the Building by: David Badurina
Viral Marketing - as a forward-thinking "buzzword" - is missing. Gone are the days of catchy buzz-marketing that you could just let loose upon the world and watch take off. Now, with users getting more kno
It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I've driven down time and time again? Because I rea
Captive Marketing - What Will They Think of Next? by: David Badurina
Every once in awhile a light bulb goes off in someone's head and a new marketing concept is born. One of the more recent "opportunistic" marketing methods is marketing to you when you have no c
Pay Per Click advertising to home business owners The biggest stumbling block for most home business owners is marketing their business. Most will start at free classified sites and free to post FFA pages. Most free advertising will never be seen by anyone and as a result business owners ge
What I Learned From a Woman's Magazine by: David Leonhardt
It's amazing what you can learn about marketing if you can just find the time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will remain nameless because of my all
Arguments aren't always bad things. SometimesThey're used to convince someone of an important point they may not yet realize. You've probably used arguments in this way most of your life in fact!Maybe you wanted to go somewhere and had to
Marketing Lessons from a Rabid Chipmunk by: David Badurina
A relative of mine is a mail-carrier for the United States Post Office. Like any place of employment, there are all sorts of colorful characters working there. They're all very good people - friendly and
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion are Junk, Active and Passive promotions.
Profiting With Blogs by: Roger C. Parker
How to Profit From a Blog
Blogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing an
6 Strong Reasons Why RSS Beats Email Marketing by: Mustafa Khundmiri
A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm.
The Internet is experiencing the so-called “orange” revolution and there’s n
With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Promotion products are every day items that are printed with you
Writing To Overpower Your Competition by: Karon Thackston
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a
Is your business suffering? Can't seem to get noticed by the search engines? You might want to work on your Link Popularity. If you've ever taken the time out to analyze other top ranking pages you would have noticed that they tend to have lots of important content and also links to other r
How Any DJ Can Increase Their Bookings and Profits by Using This One Stragegy by: Owen Nicholson
The DJ industry is very competitive. There are many DJ’s who are making huge amounts of money and then there are other DJ’s who are struggling to find any gigs at al
Your Book and a Great Website by: Dr. Jamie Fettig
One of the most overlooked and easiest ways to get your book into the hands of the people you wrote it for, is having a great website.
Build a great Website. I can't state this often enough or strongly en
Title: Grab Your Share of Untold Amounts of Advertising Dollars Author: Kathleen Gage Email: firstname.lastname@example.org Word Count: 851Copyright: © 2004 by Kathleen GageWeb Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your news
How to Create a Media Frenzy for Your Book by: Dr. Jamie Fettig
Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.
Prepare talking points before making
Consider Consumer PsychologyDarrin F. Coe, MAIn your marketing efforts, be they on or offline, it’s wise to consider the psychology of the consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer and how your unique selling point speaks t
Your Book Not in Book Stores? Don't Worry by: Dr. Jamie Fettig
Trying to figure out how to get your self published books into book stores? Don't worry about it because you can get more book sales easier and with less effort elsewhere. Some useful tips for you an
Goldmine of Wealth with 8 Internet Secrets by: Dr. Jamie Fettig
Eight ideas that will change your life and a unique business idea you may never have thought of before:
1. The most important skill in Internet marketing is knowing how to find 'hot' markets
Copyright 2004 ISORegister, Inc.As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is. There are companies that will tell you they will g
Building Brand Awareness Through Tradeshows by: Susan Freidmann
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can
Blueprint of Online Success by: Dr Jamie Fettig
I'm going to introduce you to what is potentially the most valuable strategy you're ever going to learn about Internet Marketing, or even business in general. Once you grasp this concept and make it your own, your
Five Marketing Nightmares and How to Prevent Them by: Susan Freidmann
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the
An Often Overlooked Secret of Selling by: Dr. Jamie Fettig
This could be the single most important secret you ever learn about marketing. I know it was for me. I probably heard this particular gem of wisdom a few dozen times over the course of several years befo
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headlin
Infopreneur - Overlooked Golden Opportunity by: Dr. Jamie Fettig
What it takes to be an infopreneur on the internet.
If you like to teach, enjoying writing and write well, and have or can get access to a body of knowledge that other people are willing to p
Buying radio? First off, let me say, I'm not knocking it. But read on and see how to use it to your best advantage. If you've been in a direct-to-consumer business for even 6 months, or are listed in the phone book, you've probably been pitched to by a radio station. No doubt you’ve
Filling Internet Potholes by: Dr. Jamie Fettig
How do you find products that will make you successful online? Here are three simple steps to teach you how.
You can be the person in the game of making real money if you'll follow this simple method...The mos
Your Book is a Business by: Dr. Jamie Fettig
Thinking of your book as a business will help you produce more sales. How do you do that?
Think like a businessperson, not an author.
Once the final draft is written, you're no longer an author. You're a
The 3 C’s of Getting Your Foot in the Door of a Prospect by: Kathleen Gage
Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again? Wondering how some sales professionals seem to always be
20 Sure-Fire Ways To Get People to Link to Your Web Site by: Jonathan Bois
1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your
Rule #1. Write an article on "how to explode blog traffic !!!"Rule #2. Read onTo be very frank there are quite a bit of so called tried and tested ways to increase you blog traffic, but these merely focus on increasing hits on your blog, but do not focus on the main reason why you want
Why We Hate to Promote Ourselves by: Suzanne Falter-Barns
In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And
Cusumer Effort and The Purchase DecisionDarrin F. Coe, MAcopyright 2004It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see’s a product as being very valuable but the effort to purchase
An Often Overlooked Strategy for Getting Your Foot in the Door by: Kathleen Gage
Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase sales through obtain
Using a Marketing Calendar Template by: Nick Smith
Owning a small business isn’t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do.
Supply and Demand and MarketingDarrin F. Coe, MA11/30/04According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”
I sat down with a client recently and went through the steps involved in setting up an online advertising campaign. The first meeting was a bit slow as we spent the entire time going over the terminology associated with online ad campaigns. Here’s a sampling of what we had to cover before we could b
Sell Advertising on Your Web Site by: Hollis Thomases
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommer
Proofreading for Profits by: Roger C. Parker
How to avoid mistakes that undermine your credibility
You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate the
Just What Are Consumers Thinking?Darrin F. Coe, MA12/01/04Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising bas
Go Ahead, Judge That Book By Its Cover by: Jay Nagdeman
In this age of myriad financial products, voluminous financial services marketing communications and fierce competition, naming a new venture, product or service can be one of the single most important fina
December 7, 2004 – According to a recent survey of vacation rental Brokers and property managers from different regions of the U.S., most expressed the value in advertising on the Internet and cited a generous return on investment as their biggest expectation from it. Eighty-eight percent of those B
One of the successful methods in online marketing is collecting visitors' emails in exchange for a free report or an ebook and follow up with new products and services.It's a known fact that 75% of visitors don't buy on their first visit and it might take up to 7 foll
6 Things I Know About Postcards That You Don’t by: Joy Gendusa
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards
The Right Tools for Your Marketing Job by: Scott Foreman
Time is money; undoubtedly one of the oldest clichés in existence. Have you ever thought about what it really means though? Is bending over to pick up a penny worth your time? Maybe, but would it still be
Winning at Business With Your Marketing Game Plan by: Charlie Cook
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotion
Word count: 357.This article may be published electronically or in print, as long as the entire article and resource box are left unedited and if you send a copy or address of the ebook, ezine, newsletter or web page where the article has been posted to email@example.com.All publishe
Recent News and Press ReleasesThe Latest Announcements and Press ReleasesFor Immediate Release VoIP Communications Joins Escape International as Representative of Team ManagerMaking calls and talk to me with Voice over Internet Protocol (VoIP) becomes the newest communication
Business Marketing Strategy by: Joy Gendusa
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sales it used to. At the same time, the
MakeGlobalCash.com, the leading search engine of niche home base business sites, announced today that it has a brand new look and feel. Its simple and straightforward format makes searches direct and very transparent. Search engines have been evolving in response to market forces driven by t
Marketing Wine on the Internet by: Darby Higgs
The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover ac
PR Tips - Should We Issue a Press Release? by: Jo Chipchase
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because
6 Must-Have Element of an Effective Brochure by: Brett Curry
Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can l
This article may be reprinted in it's entirety only.---------------------------------------A partial solution to a growing problem...Click Fraud happens when a Pay Per Click advertiser receives illegal clicks on their paid listings by a competitor or individual who has no desire
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.What I want to write about today was advertis
Make More Money with Marketing Metrics by: Jeremy Cohen
Do you measure the results of your marketing tactcis? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tact
Brochures: The Ultimate Sales Weapon by: Brett Curry
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."
Most brochures are nothing more than a collection of a few pictures and a few details about a
Are you tired of paying for advertising that doesn’t work, tired of paying for useless marketing campaigns? You arenot alone, and that’s the reason people can make moneyby selling stuff like: blast your ad to 2,5 million people every day, or email 70 million targeted opt in leads eve
A Simple 8 Step Formula For Testing Your Headlines by: Edward Green
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campai
-Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader.
Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone.1) To get more targetted traffic through search engine inclusion via the article site.2) Increase SEO b
Free! How To Get Hoards of Targeted Visitors to Your Site Starting Today For Free!Discover the Secret New System That Top Internet Marketers Are Using Now!By Mark Meyers (c) 2004. All rights reserved. http://www.Internet-Income-Advisor.comI'll bet you know that there
Internet Marketing by: David Kunstek
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research b
Secrets to Writing Powerful Press Releases by: Ted Kushner
Using press releases for marketing purposes has become increasingly popular lately.
There has been an increase of firms springing up online offering optimized press release services for individuals
www.n-georgia.com came online in 1998. It features Georgia outdoor recreation and receives up to 3 million hits per month. It has over 200 pages of fun and inexpensive things to do in Georgia.Georgia businesses that advertise in www.n-georgia.com are receiving high rates of return. The avera
3 Ways to Gain and Keep Customers Using Postcards by: Brett Curry
In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards of
Marketing In A Virtual World by: Steven Van Yoder
Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Com
So you've decided that maybe, just maybe, the rat race isn't for you. So what are your alternatives? I suppose you could quit society, move to a remote area and live off the land. But I'm going to go ahead and assume that's not an option. What is an option is starting your own home based business.
10 Way to Improve Your Sales by: Robert Kempster
Note! This article may be republished in its entirety as long as the Toolbox information is not removed.
1. Determine your current situation. How are you currently positioned in the market? How do you compa
Why do I call junky reseller rights? If you are marketing online for sometime, you know that reseller rights products are available everywhere on the net now, much like online junk, if you call it. While there are many good products that can fulfil a need, you cannot simply sell it anymore as a stan
Does Your Brochure Pass the Test ? - Part 1 by: Brett Curry
Your prospects will decided if they want to read your brochure in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impressi
The model of radio has been working and profitable for years. The only difference between WABC radio and YourDomain.com is they have an audience (akin to web traffic) and they are pros at producing audience attracting audio content that they broadcast 24 hours a day to a limited area geographically.
Is Procrastination Holding You Back? by: C.J. Hayden
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting o
? 2004, John Calderhttp://www.TheEzine.netSince Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially oriented sites, Adsense revenue is a welcome way
When would you engage the services of a Print Broker?If you run a small business, I don't need to tell you that every minute you (or your staff) spend buying printing is time you could have spent working on strategy, or customer service, or some other critical business function.You
Does Your Brochure Pass the Test ? - Part 2 by: Brett Curry
In part one of this article we discussed the importance of the look or appearance of your brochure.
The look or image that your brochure conveys is vastly important. In fact, the appearance will
When to Get a Print Broker? by: Granny's Mettle
Wouldn't it be nice if someone could do the job of buying printing materials and equipment for you? Instead of spending your time looking for the best deals, and afterwards haggling for the cheapest price, wouldn't
The advertising industry is booming!! and you can profit from it. You get paid a base amount for each e mail that you read! also get paid for each email those you sign up read! It is all up to you. Sign up here or email me for details! http://Hits4pay.com/members/index.cgi?Skkyblue1826Or ema
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads
We always want maximum value and profits for our pay-per-click advertising budget. But how do we effectively maximize that for value and profits? We will have to really consider the factors that are affecting out sales and target market. First, familiarizing yourself with yo
Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new cust
Just a Dream wants to help you make every occasion a special one. Please browse through our online catalog to find a truly perfect gift. Whether you're welcoming a new baby, celebrating a birthday or enjoying any other happy occasion, we are here to help you
Which is Better: Digital or Offset Printing? by: Brett Curry
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digit
Copyright ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================Your online business reputation is the most important thingyou can develop to insure the success of your e-business.Make no mistake, Credibility in your field is very
Create a Successful Print Ad by: Lala C. Ballatan
Planning to create a print advertisement to introduce your business or product and/or to announce some kind of activity to the public? Then, you have to consider the some pointers we have for you here on how to m
Also ensure that you check out local and town newspapers etc, they have smaller readership levels, but the costs are far lower, and you’ll probably get a better ROI, especially if you can find a paper or magazine that deals with your business area. But by buying ads in small-circulation publication
The Press Pack Is Chasing You - Give Them Room by: George Hopkin
There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.
It’s true - while some PR peop
Copytight ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================Ready for some real business?First things first. Hopefully by now, you have figured out that you need to invest both time and money to run a profit- pulli
Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway? by: Ari Galper
Losing a sale can be disheartening, especially if you lose it for reasons you aren't even aware of.
Traditional selling approaches tell us that sales are usual
Sage Advice from a Marketing Expert! by: Paul Shearstone
An international hair-cutting chain opened a new store directly across the street from the small town’s only barbershop owned and operated by a man affectionately known to the locals as ‘ol’Joe’.
Business Card Design - How to Stand out and Get Noticed by: Jack BastideOne of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to c
Should You Advertise on TV? by: BIG Mike McDaniel
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions firs
Marketing combines lots of activities which are mostly costly, but if you want results then you will need to pay for it at some point. Companies like Google and Hotmail had money to burn before, and had arrangements in place that provided them with free advertising – unfortunately, most don’t have
From The Darrin Coe EzineAccording to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”. 1. The perfectionist consumer style, which descr
Copy SoapNet and Make Money by: Nick Smith
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.
Be really, really g
What is the most important thing that you want a Pay-Per-Click Search Engine to do for your site? Provide you with more traffic? Yes! That’s right, you might say. But that is absolutely wrong if that person answering is me. I don’t want traffic or what I really mean is I don’t really want u
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2 by: Judy Cullins
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will kee
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1 by: Judy Cullins
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will kee
This article is about the importance of good Corporate Identity, and it's more than just your sales team and the people who answer your telephones that portrays the image of your business. When not in direct contact with your firm, your customers or potential customers use the impression that they a
What Do Your Ads Say? by: BIG Mike McDaniel
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.
Everything. Experience, staff, facility, product. T
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they close there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why.
Top 5 Ways to Generate Qualified Leads for Your Small Business by: Jeremy Cohen
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are seve
10 Choice Ways To Give Your Subscriptions A Boost by: Ken Hill
1. Swap an ad.
Use ads that you've tested and that have proven to be effective in getting you more subscriptions.
You'll be able to get a greater response from your ads because you've a
Everybody Loves A Freebie!It's true! Who doesn't like to get free stuff, no matter how cheap, lame or unwanted? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.So why aren't YOU doing it too?Giving a
3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits by: William Swayne
Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
Where The Maggots Come Out To Play..-48 members-Several graphic moderators to fulfill your graphic requests [sigs, avatars, banners, buttons etc.]-Updated News boards-Aside from Slipknot, tigzknot have many other boards for other interests!http://s3.invisionfree.com/tiGzK
Managing Your IdentityManaging your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work.Flexible vs. Static 1. If the company is new is it best to make sure that your brand is “flexible” meaning it can be modified to accommodat
What's Missing From Your Marketing? by: Charlie Cook
Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising s.ales. She provides live traffic reports from her plane to six radio stations and wanted help selling the 15-second advert
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising By Dr. Letitia Wright, D.C.Copyright 2005Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted
1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.2. You don't make your ad copy attractive. Your adlists features in
Guaranteed Ways to Build Up Your Ezine List by: Suzanne Falter-Barns
Want your ezine list to catch fire and really start to fill up? Jenna Glatzer took her own list from the hundreds all the way to 75,000 in 7 years by simple, steady marketing, and using many of
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for m
How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google Anytime They Want -- And Now You Can Too! by: Rod Beckwith and Jeff Alderson
You might call it the new gold rush for professionals… because all it takes is five dollars and onl
Great Marketing is Like Making a Great Movie by: Allison Bliss
KNOW YOUR AUDIENCE
The Oscars will be handed out soon, and it’s a perfect time to keep this in mind: If you’re a business owner or manager, it’s wise to think of yourself as a great film direct
How to Market Your Web Site Without Marketing Costs by: Neil Armand
The Internet currently reaches more than 800 million users around the world. This makes your potential for exposure much higher than with traditional forms of media. The worldwide online commer
You’ll Bring a Parade of Business to Your Door!By Dr. Letitia S. Wright, D.C.Copyright 2005Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what t
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall
Smart Marketing Secrets Revealed by: Claire Cunningham
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and there’s no
Copyright ? Marion Stearns - All Rights Reserved http://www.admistress.com/column ====================E-mail addresses are absolutely the 'FUEL' for ALL of yourlist building and sales potential, especially for E-Zines.Without a growing list, which is a consistently f
Copyright ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================Do you realize how many websites and directories exist onthe internet? They're just sitting there waiting for you tosubmit your website.This type of submission
Top 7 Internet Marketing Sites for 2005 by: Jinger Jarrett
Are you confused by what really works when marketing your business online?
I know the feeling. There are literally thousands of sites out there that either promise to teach you how to effectively m
Take Your Radio Ads to the Next Level by: BIG Mike McDaniel
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
3 BIGGEST Adwords Newbie Mistakes by: Tom O'Brien
Google Adwords Tips
The 3 BIGGEST mistake Adwords newbies make
A Whirlwind Guide
Without doubt the biggest mistake a newbie to Adwords makes is compiling a long list of less than ta
Small Business and Branding – Why and How? by: Ray Smith
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This i
Reasons People Go to Church by: Timothy Fish
You can do a search of the internet and find lots of information about the excuses people give for not attending church. Some of the most common excuses seem to be that the worship services are boring, the beliefs of
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right.
The Goose That Lays Golden Eggs by: Mustafa K.
Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!
Now before you get carried away in your own curious thought
Three Ways Flat Rate Conferencing Can Help Grow Your Business by: Tom Parker
There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline.
Internet marketers, coaches, consultants, counsel
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.It
Are you using Viral Marketing Strategy? Do you know the benefits of promoting your website by writing Free Articles? Start today, writing your own helpful How-To articles which can be one of the biggest pay off of your home Internet business. By writing your own articles and listing them with F
MILLIONAIRE showers with LADYbug!© 2004 Stephan DucharmeStephan Ducharme here,Here is how to attain freedom with your PC!This short story will make you realize that you are so close to freedom if you have a PC (which is obviously the case). So let me show you how to reach
Raise Your Income! by: Joy Gendusa
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces.
The answer is astonishingly simple. Too simple mayb
Copyright ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================Frequent reminders are very important! We make our initialpitch and then we have to go back a few times to get someoneto make a solid decision. We must re-state our be
Why I Like The Ads I Hate!It's been said that the antidote to liking/loving is not hating,but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?There
4 Steps to Selling More With Your Web Site by: Charlie Cook
Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't gener
Marry Your Marketing Plan by: Joy Gendusa
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing s
Here is a Quickie Guide to earn money with Google AdWords in just 30 minutes.The problem with Google AdWords is that it has become very difficult to find keywords at a reasonable price.Bidding on keywords like “make money from home” or something in that range will kill your adver
1. Get a high Page Rank in Search Engines. It is important to optimize your website for best results:Title Meta Tags should include your website's top keywords. For example, if you have a Hawaii travel site it should include the keywords: Hawaii travel Description Meta Tags shou
Marketing – Like a Game of Chess by: Joy Gendusa
Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.Do you have an advertising plan?Are you working on a firm bud
Make Your Mailing a Home Run, Not a Strike Out! by: Joy Gendusa
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new busines
John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of comm
Increase New Customer Traffic to Your Business by: Joy Gendusa
One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.
You have a great company and you provide the highest level
An indispensable and fundamental basis in your marketing goal should be to educate your customers. You should first educate them to your products or services.Let's assume you sell houses. There are so many things to know about owning a home, such as signing the agreement, inspection, closing
Good Marketing Pays for Itself by: Joy Gendusa
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
If your company
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search
Effective List Management Can Save You Big by: Joy Gendusa
Let’s talk about how to keep your postage costs down.
So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns co
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If You’re a Marketer, You Should be Blogging by: Craig Desorcy
Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on o
Free Classifieds - Free classified ads can be found by simply entering the term into any major search engine. Most classifieds will allow an ad to be placed with a link back to a website or affiliate url. The ad must be updated regularly as most free advertisements are for very short periods of time
Comprehensive Marketing Details Not Found in Beginner Books by: Joy Gendusa
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced mark
The Importance of a Marketing Plan by: Joy Gendusa
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.1. The HeadlineThis is THE most important part of your ad, especially when using online advertising. The point of the headlin
Specialized Mailing Lists Make All the Difference by: Joy Gendusa
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about l
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big pi
11 Joint Venture Ideas To Get You Started On The Fast Track To Quick Profits by: Liz Tomey
1. Find someone in your target market that either publishes an ezine or has a website. Ask them if they would like to join your affiliate program and promote your offers i
Rising Postal Rates? Don’t Cut Down the Direct Mail by: Joy Gendusa
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in b
By Catherine FranzWhether you are writing or speaking, here are 52 words thatweaken your credibility that you probably don't even realizeyou are using:1. Well2. Um3. You know4. Like5. I sort of6. I just7. I'm wondering if8. It kind of9. It seem
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you si
Unless you've been under a rock for the last year, you'veheard the term "blog" once or twice. To most people, a "blog" simply represents a glorifiedonline "diary" where geeks, computer nerds, and lonelyteenagers record their thoughts in cyber-space. However, many people d
Use Internet Marketing to Bring Customers to Your Local Business by: Raynay Valles
Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expense that they pay beca
Business Goal Setting and Then Following Through by: Joy Gendusa
Your business can't go according to plan if you have no plan.
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratin
New York, NY February 16, 2005 -- CityCrybs™, New York's fastest growing marketplace for New York apartment rentals and sales, is now offering a free 7 day trial for a limited time only, with no obligation! Rent or Sell your New York apartment within 7 days and it’s free.Advertising Real Est
How To Survive Speed Networking by: Alan Matthews
“ Speed networking “ is a contradiction in terms.
The whole point of networking is to build relationships over time so that people get to know and trust you.
The point of speed networking is to see
Blogs: You'll Love The Marketing Potential by: James D. Fisher
The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." Try telling your grandmother what you do for a living with that name. The next is the "blog."
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy i
How To Survive Speed Networking by: Alan Matthews
Get More Clients From Networking – Follow The Rules Of Dating.
If you’re a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get n
Sending Samples With Your Press Release-- Should You Or Shouldn't You? Here's A Guide… by: Dianne Beiermann
When you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you d
Why Google Needs You Right Now by: Ted Kushner
Let me ask you a simple question… what do you think is the number one driving force behind the enormous success of Google?
While you're pondering this for awhile… and may even think of a variety of answers to
Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great a
Satellite TV, Google, and a Stamp by: Nick Smith
Unless you’re building a baseball diamond in the middle of nowhere, the “If you build it they will come” principle simply will not work for your home business or online store. Driving customers to your store and v
This is my first in a series of articles about Search Engine Optimization. I am going to share the information that I have put too the test on my own sites and have seen proven results. For my first article I will go over the basics in SEO (Search Engine Optimization). Without further ado..on with t
Unique Free Advertising.The most successful advertising is obviously expensive.There are ways of free advertising that over time willWork out to be just as profitable to you.Everybody, at some point, has brought a product over theInternet. If you like the product then wri
How To Get Your Clients' Attention by: Alan Matthews
“ Sorry, I was miles away “.
How many times have you said that?
It happened to me just the other day. I was walking down the High Street, thinking about the things I needed to do ( go to the bank
People Pleasing Postcards by: David Phillips
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes t
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #7 “People don’t like advertising”By Jimmy Vee & Travis MillerMost people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #10 “You can’t control word-of-mouth advertising”By Jimmy Vee & Travis MillerWe genuinely feel sorry for anyone who believes this. Almost everybody agrees that the ideal form of advertising is word-of-mouth
Putting Your Website to Work by: Julie Chance
Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the internet
Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first l
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #5 “Size matters - Bigger is better”By Jimmy Vee & Travis MillerSmall, medium or large – which one do you go with? It’s not the size of your…umm…err…advertisement that counts, it’s how you use it that r
The 5 Musts of Marketing by: Helaine Iris
For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you enga
How To Get More Visitors To Your Web Site by: Charlie Cook
When you were five or ten years old you may have played the game of hide and seek where the object was to avoid being found. The longer you could stay hidden and the harder it was to be discovered the be
Top Ten Reason to Publish an Ezine AND a Blog by: Patsi Krakoff and Denise Wakeman
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like person
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #8 “You need to be on the Internet”By Jimmy Vee & Travis MillerThe Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treat the Internet l
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #6 “You can't expect results overnight”By Jimmy Vee & Travis MillerIf you can’t expect results overnight how can you expect to stay in business. There are two kinds of advertising: branding and the kind you
Branding your products is important by: Marsha Maung
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particu
"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #9 “You can’t mix business with pleasure”By Jimmy Vee & Travis MillerWe’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be plea
Making Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity Time by: Dina Giolitto
If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails. Where is everybody!? As much as you use
Interactive Marketing--Your Key to Success in 2005 by: A l Hanzal
You asked me the secret to marketing success in 2005. Here’s my reply.
If you are relying on traditional market thinking and advertising for your business, you are going to be in
Internal Linking – An Introduction by: Vikas Malhotra
The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.Lawsuits abound in today's world. Lots of people are mor
One Way Linking Campaigns by: Vikas Malhotra
The importance & the context of building links coming into your web site was detailed in the article "The importance of building backlinks"
Now we approach the next step on the links ladder. This is to understa
Copyright ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================People need a nudge..... a Reminder....or reminders, withan "s". Most people need to be reminded more often thanthey need to be informed.In sales, especially a
Guide to Software Marketing by: David B Mahler
This concise article will tell you in plain English how you can promote your software easily and effectively.
Submit your software
I recommend submitting your software to
FFA - Should You Or Shouldn't You? Whether you are an experienced online marketer or just starting out in your own home based business, you've probably heard someone tell you to FFA. No, they were not being rude! Actually FFA stands for Free For All, and Free For All sites a
Compliment your invitation with onlygowns.com adding more enjoyment to your party colors. Colors available would match to your crust color.Adding a personal touch such as special verse or
Small Business Marketing: Are You Using a Net or a Spear by: Jeremy Cohen
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’
E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales by: Paul Nastu
Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase
To accomplish anything in life, you will need a road map to achieve and realize your dreams. It's called goal setting. Once you have your goals in mind you will need a plan of action to help you reach those goals, whichever they are. The whole purpose of setting goals is to plan your life rather tha
Can You Steal Sales From Other Categories? by: Shannon Garrie
Yes, to grow and expand brand sales, you can increase the range of possibilities to increase sales. Increasing the number of situations your product is used in, can have a powerful effect on sales. Ju
10 Classic E-zine Advertising Tips by: Ken Hill
1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Don't leave your ad campaigns to guesswork.
If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter.First things first: gather up some subscribers!B
The 3 Cs of Effective Marketing by: Julie Chance
Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of your target
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of e
Direct Mail Postcard Rules by: Joe Niewierski
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far les
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By Rod Beckwith and Jeff Alderson© All Rights ReservedYou might call it the new gold rush for professionals… because all it takes is five dollars and only five minutes and anybody can advertise their business on the world’s most popular search engine Google. Ordinary
Many people in business lay-out (design) their ownads. That old adage "If It Is To Be It Is Up ToMe" prevails. Do it yourself and you may get whatyou want. Many newspaper salespeople are poor atconveying customer wants to the design department,and slow are retunring proofs. The r
Five Characteristics of Highly Successful Advertising by: Jeremy Cohen
Have you ever spent a small fortune on advertising that generated disappointment rather than sales?
Many small business owners have been down the road of flat advertising results and a
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud?Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than
High-Tech Real Estate Marketing by: Dale Ryan Serbousek
A quick glance through the Sunday real estate ads reveals that most homes are sold the old fashioned way. By print ads and word of mouth. Truth be told, placing your home in the Sunday paper does little mor
Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! by: Kathleen Gage Speaker
As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I ha
4 Dynamic Marketing Tactics by: Bob Leduc
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.
1. Focus on Your Best Prospects
Imagine how profitab
Copyright ? Marion Stearns - All Rights Reserved http://www.admistress.com ====================A good and qualified Value Advertiser, should have accessto the most comprehensive resources available. This is atremendous benefit when you're trying to put a VALUE onY
Copyright ? Bill Vannot - All Rights Reserved http://www.successful-marketing.com ====================Do you realize that articles can do a lot for your business?1. They can drive qualified leads to your website -- peoplewho are interested in your topic.2.
Want to increase your AdWords CTR (click through rate) and drive more traffic to your site? My favorite AdWords feature is the ability to run multiple ad campaigns simultaneously and compare instantly updated data side by side. Let's say, you have started a new website, which features reviews for po
Top 3 Viral Marketing Techniques by: Michael McLaughlin
Interested in finding a way to literally draw new customers to your website without doing anything? Have your visitors feel exited about telling other people about your website? Then don’t stop reading here
No Logo? Launching a Business Without a Logo Can Sabotage You by: Erin Ferree
Launching a Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketi
Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in su
Three Brand Identity Myths That Will Bring Your Business Down by: Erin Ferree
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in you
Basic Marketing Dope by: Joy Gendusa
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat t
How would you like to have your name and web address spread all over the internet? How would you like to have your web site move up to the first few pages on the major search engines?Actually, it's not as difficult as you may think. It requires some time and effort on your part, howe
Public Relations — A Free Lunch? by: Claire Cunningham
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, the
We carry lists of HOTY-LINE OPPORTUNITY- SEEKERS & BUYERS.... Names of "EAGER-Prospects who are actively seeking ways to make $$$ If you have a Good-Presentable-Offer it couldjust what they're looking for. We DO-NOT pick the Tire-Kickers or Test-Drivers. Every name is a carefully Pre-Qualified-Prosp
Why Small Businesses Need Both A Logo And An Identity System by: Erin Ferree
Why small businesses need both a logo and an identity system
Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materia
Many entrepreneurs feel that they need a sophisticated website right from the outset of new ventures. Yet, most of them lack the time, money and skill to create a credible advertisement on the web alone.Thankfully, there is an alternative: a fast, simple and flexible means of advertising th
9 Keys to an Effective Logo by: Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!
These characteristics include:
Consistency in use of your logo,
Don't waste money searching for "Instant Financial Freedom and learn about the jobs that really pay you to work at home.This easy to use manual describes each job fully.It reveals all hidden costs,provides valid company contact information.Get started immediately! includes:Craft,Mailing,Home-sales o
1. Sell an inexpensive product to sell an expensiveproduct. If people like your inexpensive product,they'll be persuaded to buy your expensive one.2. Allow your visitors to decided how much theywant to pay for your product. I only recommend itfor products that don't sell or o
7 Ways Email Can End Your Business Relationships Before They Start by: Dina Giolitto
Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I
If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch their comprehensive instructional kits. You may have e
2005 Super Bowl Ads... Winners & Losers by: John Jordan
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won.
But, as far as Super Bowls go, the losers played wel
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to sell your health product t
Selling To Your Affiliates by: Jerry Lunsford
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business.
10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help
5 Breakthrough Marketing Ideas by: Charlie Cook
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sale
How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.)." They start quoting lines, excitedly taking you through the plot. You're hanging on their every word. Seems like cinema doe
Free Targeted Traffic Source Report Doing business successfully online is all about one thing. It’s not about how good your website looks, there are over a billion web page today who will find yours. Gone are the days when if you built it they would come. It’s not about how profitable your produ
3 Elements to a Deal-Sealing Classified Ad by: Donald Lee
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. Af
Learn the Secrets of Print Interviewing by: Susan Harrow
1. Remember you're always on the record.
Even when the tape is off, even when the reporter has put away his pad, even when you think that the reporter thinks you walk on water, you are on the record
More Marketing Dope by: Joy Gendusa
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
The word "ADVERTISING" means different thing to different people. There are countless definitions for the word "ADVERTISING". I will like to apologise to all numerous authors if they did not see their definition in this article.(Please kindly accept my sincere apology from the bottom of my heart).F
Publishing articles and making them available for free can be avery effective way of promoting your business or website withoutspending a lot of money. This article contains some tips andresources that I have discovered by publishing free reprintarticles over the last 5 years.
Using the Media Effectively by: Susan Freidmann
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products
Rules of Thumb for Marketing to Your Past Customers by: Joy Gendusa
Keeping in touch can dramatically increase business, when done properly.
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your produc
5 Ways Spam Is Affecting Your Business And what we can all do to prevent it.If you had only just got online, and received your first few emails, you may be forgiven for thinking you had hit paydirt.You would already have heard how you won millions on a foreign lottery, then some benevole
Marketing Your Shows the 4 C's Way by: Susan Freidmann
Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switchin
Copyright ? Marion Stearns - All Rights Reserved http://www.admistress.com====================Do you think your marketing plan can do a better job foryou? Why do some marketers feel lost in the Marketing Maze?1. The good stuff is TOO expensive, maybe?2. Ev
The Perfect StormManaged service overviewWhy now? There are many reasons the move to managed service is now a must for service providers. Your clients not so long ago may have thought of managed services as a nice thing to have and not a necessity but now with all the government regulati
Direct Mail – Don’t Assume, Just Test and Track by: Joy Gendusa
Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what
Top 10 Blog Writing Tips by: Denise Wakeman and Patsi Krakoff
Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great
If I could gift to you one piece of knowledge about human engineering that would assure your success in your network marketing endeavors. If I could share with you one principle, which when applied correctly while engaging your suspects, prospect, clients, friends and family, would enable you to win
16 Ways to Drive Traffic to Your Blog by: Denise Wakeman and Patsi Krakoff
You've got your blog set up and you've started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments
You know that it's not easy to make an on-line sale, regardless of how many visitorsyour site gets.There are thousands of web sites getting thousands of visits (through website promotion and website advertising) to their websites every week without making a sale! The caus
NoInvaders.Org Proves to be "Interesting" and "Useful" in its Debut by: Jim Wood
The immigration reform Web site "NoInvaders.Org" recently saw an escalation of Internet traffic on February 9, with an increase from 9
Why I Need a Website? by: Alan Cole
* Cost Effective Advertising.
* Online selling.
* Increased geopgraphic range.
* Wider customer base
* Efficient marketing.
* Improved customer support.
* Succesful market research.
Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs vary from software set up to run with your desktop em
Color postcards are considers one of the best means of advertising for business world. When displaying a business's information on color postcards, pretty sure will grab people's attention. And able to convince many patrons to engaged in your business.As I am thinking of the credibility of t
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you h
Effective Offline Promotion by: Nowshade Kabir
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website.
Introduction - The purpose of this article is to freely inform about advertisement techniques to anyone wishing to learn more about this subject. The ideas or comments that you read here may help you understand advertisement strategies better and acquire more knowledge about this topic. Remember tha
www.hurelajans.com hurel reklam, h?rel reklam ve tasarım ajansı: reklam ve multimedya uygulamalar olarak internet sitesi, digicard, katalog, fuar tanıtım ?r?nleri, ?zel tasarım davetiye, kişiye ?zel kartvizit, karton ?anta, tasarımı yapıyor ve hazır
Writing Marketing Copy That Sells by: Charlie Cook
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once
Creative Ways To Make Money With eBooks by: Jeremy Gislason
How creative are you when it comes to making money and increasing your subscribers using ebooks or other digital products?
Here are some tips on how to increase your profits with ebooks.
The SKINNY on Newspaper Advertising by: BIG Mike McDaniel
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who a
No apology for writing this ... it is an imperative duty under present conditions. by Dr. Douglas P. Blackthrone Though easier and perhaps far better, not to begin at all, yet if a beginning is made it is there that most care is needed. Everything is inhe
4 Steps to a Successful AdWords Campaign by: Michael McLaughlin
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
Google AdWords has made many businesses successful by providing them with a great dea
Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new cust
When knowledge is based on truth it is powerful! When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide W
Marketing or Selling -- Which Is More Important? by: C.J. Hayden
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated
One powerful little classified ad can make you a fortune! It will sell your product or service for months, even years, to come in any advertising venue you choose. On the other hand, a weak ad won't produce enough income to justify the time it takes you to write and submit the poor little thing.
Increase Repeat Business and Referrals with Direct Mail by: Joe Niewierski
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact informat
Affordable Advertising for Your Home Business by: Terri Seymour
Marketing and advertising a home business takes a lot of time, commitment and work. Those who say all you need to do is put up a website and watch the cash come in couldn't be further from the truth
7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence by: Michael Port
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It’s the ultimate self-service window
Give Your Web Site a Small Business Marketing Tune Up by: Jeremy Cohen
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.
How to Write Your News Release by: George Torok
Follow this step-by-step process to write and expose your news.
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.
Add, 'For immediate us
Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? by: Michael Port
There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But the
How To Use Color On The Web To Get More Clients Than You Can Handle by: Michael Port
You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your busi
Introduction to Marketing for 1st time business owners by: Ben Botes
Marketing is determining which orders you would like to win. Selling is getting out there and winning orders once you have decided which orders you would like to win. Marketing is a continuous
How to Sell Your Products and Services Now by: Diana Barnum
Need some ideas to kick-start your sales? Or maybe you’re looking to increase them or add some pizzazz to your campaigns? Try some of these ideas!
Make your reader visualize they hav
The Words That Sell by: Steve Conn
What You Say, Who You Say It To, How you Say It:
If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being su
*7* Laser Focused Secrets to *Close* Every Sale-EXPOSED! by: John Di Lemme
Are you ready?
Read this article then print it out and post it where you can see it.
But first a Warning..
I warn you..
These *Secrets* w
The Marketing Secret Every Child Knows by: Steve Conn
Little Kids Ask Until They Get What They Want.
Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just giv
Postcards Work by: Steve Conn
What's the fastest, simplest and cheapest way to promote just about any business?
The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost
How to "Really Get Your Customers" by: Steve Conn
What Really Makes Your Postcard Mailing Successful?
The biggest single factor in the success of your postcard mailings is who you send your postcards to.
You need a list of people or businesses to sen
How to Get Some of Paris Hilton’s TV Time by: Dr. Letitia Wright, D.C.
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more
The ONE Thing YOU Should Focus On Right Now by: Lynn Terry
Let me just start out by saying that I cant tell you what that "one thing" is. It is for you to choose, and for you to do.
There's a lot of talk out there among the 'experts' - about how to get ri
2 Step Marketing by: Joy Gendusa
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
Have You Ever Thought About Or Wanted To Advertise Your Internet Business In Radio, But Didn't Know How Or Thought You Couldn't Afford To? Well...What If I Told You It Was Completely Possible To Advertise Your Internet Business On The Radio Without Spending A Dime? That In Fact...I'm
Privacy: Reduce your Customers’ Concerns by Building Trust First by: Anti Spam League
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online p
Generate Headlines and Ad Copy that SellsThe main aim of all sales advertising is to get people to read your through ad and while reading to say?*yes* often enough so that they naturally take action to...?(a) Enquire for more information (if this is your goal) or
Come view our sight, fill out the feedback for and you can recieve one free greeting card of your choice. Join our mailing list and you can get 50 personalized business cards, even if you dont have a business! Order our free catalog all you pay is postage!Come see some of the exciting products a
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust by: Julia Hyde
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you sta
Did you know that one of the most effective ways to promote your business online is to write articles for publication in ezines?It's true.Writing articles can successfully drive tons of free targeted traffic to your website and is a technique that is used by many successful online ma
The A-Z of Exhibiting Overseas by: Susan Freidmann
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral co
According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below 10,000 willnot have to pay any corporation tax
Making a Hit with Your Marketing Campaign by: Susan Freidmann
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in
If you'd like to increase your sales and profits, two of the best and most effective ways to advertise your business in ezines are to:1. Place top sponsor ads.These ads are typically placed at the very top of the ezine you purchase advertising ensuring that your ad will get noticed.
Here's a little trick that's quick and easy to excecuteand will get your banner displayed thousands of timesacross the web. Putting this tip into action requiresno big commitment on your part - in most cases youjust do it and forget about it.Here's how it goes...You'r
Affiliates Go To School! by: Ray Burton
It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye e
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can
For All Those People Who Struggle With Benefits and Features by: Keith Longmire
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"
SWAT is not actually an acronym. It is a compaction of the question "so what?"
Question: Does your advertising pull the way you want it to? Or does it fall short...way, way short?As people get more accustomed toonline advertising, they are becomingmore vocal as to why one ad appeals,while others are earning the cold shoulder.According to a survey co
How to Generate More Business by Telling People What You Do by: Jeremy Cohen
What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads b
You know those annoying commercials for dial around long distance services?A dollar? What can you do for a dollar? Well, I've decided they aren't quiteas dumb as the characters portrayed in said commercials.A dollar could be one of the most viral marketing tools in your marketing
Advertising is expensive. As a result, successful businesses are looking formore and more ways to save money on their marketing packages.Co-operative advertising is taking on many shapes and faces. It can beonline or offline. It can be in multi-piece packages or multi-message single
Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy by: Dr. Lynella Grant
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every y
The most important fact to understand about the internet is it is one huge communication device. Plain and simply, that is all that the internet is and it is all that it does - communicate.Thus, an effective website communicates to it's audience and, oftentimes, the audience comm
7 Ways to Stop "Selling" & Start Building Relationships by: Ari Galper
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
I was inspired
The decline in Internet advertising - though paralleled by a similartrend in print advertising - had more serious and irreversibleimplications. Most content dot.coms were based on ad-driven revenuemodels. Online advertising was supposed to amortize start-up andoperational costs and l
Organizations for women everywhere now have a free resource forinformational booklets to hand out to members and event attendees. Thesebooklets can contain information about organizing, health, family, shopping,or child rearing.ShoppingwithWomen.com supplies these booklets free o
Your ad copy can trigger your prospects to becomeemotionally attached to your product. Emotion is afeeling or human reaction to an inner or outer event.People go from one emotion to the next all day long.Your ad needs to create an emotion that persuadesthem to buy.Before
Contextual Advertising: Is it Right for You? by: Merle
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privat
If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s the same with advertising.Great copywriting is about knowing who your prospect is,what they need, what they REALLY want and how your pr
Wimpy Google and Michael Jackson: Birds Of A Feather by: Dean Phillips
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit two weeks ago in Santa Clara C
It’s a fact…Businesses right now are wasting thousands of dollars onineffective advertising.In fact, a large majority of business owners are satisfied whenthey place a banner ad and double their investment.Are you in this category? Do you pull mediocre results from ev
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezine ads, and other online media,but do not know which ads have brought them the greatestsuccess.The foll
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates the biggest obstacle you need to overcome to successfully promote YOUR product or service. You must capture your prospect's attentio
Double the Effectiveness of Your Company Brochure by: Frauke Nonnenmacher
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over agai
Banner advertising is by far the most popular and widespread formof advertising on the Internet, almost every website has someform of banner advertising on it. There's just no escaping thebanner on the net.Even though we have all read the news about the decliningeffectiveness
What makes a site successful?Discover how can you turn your website into a highlysuccessful online business.There are millions of sites all trying to sell yousomething but statistics suggest that only 1% ofwebsites are profitable. We have been looking atexactly what it is
How To Find Deep Discount Pro Online Marketing Tools by: Robert Decker
You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully
Contrary to rumors of the death of Banner Ads, the banner ad remains one of the three most popular forms of advertising on the Internet. Actually, banner ads ARE the best form of online ads!Internet advertising expenditures declined overall in 2001, yet this decline was f
Brand Lo-o-o-o-o-ve... by: John Jordan
So... how have you been building your brand lately?
Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"
It may sound obvious, but increase Brand Love by branding better.
Would you like to know before you spend money that thead your going to place in an ezine is worth it or not?I think we all would. You are going to learn how toeffectively test 50-60 ezines and see which produceresults for you, before you spend money on any adspace.I u
Advertising in Ezines has to be one of the best mediums for advertising your product, free ebook or website. If you want to reach an audience which is highly targeted and cost effective then advertising in ezines is the way to go. You can never be accused of spamming as all the r
Buying Radio? Read This and Don't Waste Your Money by: John Jordan
Buying radio? Then find out how to make the most of your investment.
No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Mayb
Listen, wouldn't you love to have the power to influence people to listen to you, to your ideas, to your demands, maybe even give money to you? And maybe even create a loyal base of customers, fans, or friends? I know I would. So how do we go about that? One answer, my friend. Rappor
What Advertising Can and Can't Do For YouMostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of the "misunderstanding" is that small businesses look at this
Don't Be a Tom, Dick or Harry(Karen E. Hipp, Author, Do-It-Yourself Marketing) You've followed all the "rules". You took out a few ads to promote your company, ran the ad frequently and gave it time to turn into sales. Yet, here you are left with advertising bills to pay, and not
10 Ways To Get More Profit From Your E-zine by: Ken Hill
Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers.
The following tips will provide you with ways to successfull
Why traditional advertising does not work. How effective advertising will work. We study why adverting works and does not work. There are fundamental reasons why today's advertising does not work. We help you understand what is happening in the advertising arena. Effective Advertising provides lectu
The marketplace of the world is open for business to anyone who has a product to sell or an idea to get across to as many people as possible. While the thrill of reaching literally millions of people across the globe is captivating, there are some drawbacks to consider. The most important of
Personal Branding Techniques for Real Estate Agents and Brokers by: Dan R. Vella
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing un
The New Marketing Landscape! Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy." Good
Short But Sweet--Keys to Writing Effective Classified AdsBy Elizabeth SinclairThe key to writing an effectiveclassified ad lies in your ability to say a lot with a little. In other words, grab my attention, tell me about the best features of your product orservice, and comman
Triple Your Profits Easily With The Right "USP" by: Matthew Zavadil & David Huizar
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?
If you're seeking your very own Internet fortune
The Internet has always been home to the weird and thewonderful, but in the past few weeks I've discovered some strangenew phenomena that left me slightly perplexed.Going online a couple of weeks ago I came across an animatedmouse on a motorbike speeding across the webpage I was
Targeted Traffic - How Will You Achieve It? by: Matthew Zavadil & David Huizar
Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?
What if you had the very top position when they typed "
Giving away and selling logo products can increase business multi-fold. Take for example the inexpensive pen that someone uses to write a check, the key tag that they reach for with their car keys, or a magnet they see on the front of a file cabinet or frig. If it has your name on it, they will be b
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news
Taking the Mystery out of Marketing by: Charlie Cook
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing efforts and
Advertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I mean; do not wordtheir ads appropriately. How many times ha
Intro to the Traffic Exchanges by: Brennan Howe
Even if you've been marketing on the internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what these things a
Time management is a very difficult task.Trying to figure out how much time to put into each part of your marketing is very hard and even more so for those of youjust starting out.In my last article "Educate Your Way toSuccess", we discussed how difficult itis to succ
Make a search on MSN for the word "directories"and it turns up a list over 27261 long - and someof the excellent submission list sites are noteven listed here. Now come on do your math...Ifyou could get your site mentioned in just 1000 ofthese directories and you get only 1 visit
Irresistible Click-Me Tools for Marketing by: Dorian Greer
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative i
There are so many simple yet extremely powerfulmarketing tactics that are grossly underutilized. It`s a wonder why every website owneris totally overwhelmed by internet marketing -specifically attracting a targeted traffic jam.One such high impact and grossly under utilized
Is Your Domain Costing You Traffic? by: Nicholas Dixon
You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The pro
"Do All ROIbot Ads Look Alike To You? ....They Aren't, And Here's Why!"copyright 2001-02 John EvansROIbot Ads Are NOT Created Equal!Why not? Because they're all Different.When reading ezine ads, how many times have you passed up an ad just because it had a 'ROIbot
Every single day thousands of people from around the world arelogging on to the Net for the very first time. Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business from home.And every single day, these same th
Own Your Niche by Building a Niche Community by: Steven Van Yoder
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his com
The idea is to catch their ATTENTION.You might have the best product or service in the universebut if no one reads your email, no one will ever know about it.How many emails do you receive daily?And, how many of those emails do you delete automaticallybecause the head
In the early days of the Internet, banner ads quickly became theprime advertising method. Most major companies still pourmillions into banner ads, but results have steadily dropped.Banner ads that once pulled in business now get ignored. And soit often goes with advertising. The
Grab Your Share of Untold Amounts of Advertising Dollars by: Kathleen Gage
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.
In the mid 80’s I was an account
Will Seminars Get You Clients? by: C.J. Hayden
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, busine
According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below 10,000 willnot have to pay any corporation tax
Getting The Big Picture Series: Part 6-"The Free-Way" #2 by: Treci Cauthen
Is your business suffering? Can't seem to get noticed by the search engines?
You might want to work on your Link Popularity. If you've ever taken the time out to analyze other
Each year businesses around the world spend a small fortune on Yellow Pages advertising. It's perhaps one of the largest single investments you'll make in advertising all year so it makes sense to ensure your ad packs the biggest punch and gives you the very best return on your adver
Two kinds of Advertising for a Marketing Strategy by: Steven Boaze
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet h
Are you starting a new business? Congratulations! Millions likeyou are putting up their signs and welcoming customers for thefirst time. With the economy swinging upward and even thesmallest business empowered by the Internet, there has never beena better time to get started in your
The Massive Passive Advertising Machine will provide you with the best sophisticated means of building FREE website traffic ever seen...Guaranteed! NO COST! NO OBLIGATION! RISK FREE! AND 100% FREE!http://clix.to/hits About the Author
Marketing Tourism Online, Part Two: Attracting Visitors to your Website by: Bryan WilsonThis is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to
Marketing Tourism Online, Part One: The Basics by: Bryan WilsonThis is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these ar
5 Reasons Why You Should Post A Free Classified Ad By StupidmanI don't think it takes anybody very long to find out thereis an inner circle within the internet. The inner circleis like an exclusive club, the members refer to each otheras internet gurus. Nobody ever says, "I
A breakthrough technology allows you, in a manner of seconds, to create visually stunning 20-40 second TV-like commercial messages and broadcast them to as many recipients as you choose. Your commercials are delivered as standard email messages with no attachments, so there are no concerns regarding
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? by: Alan Saltz
Any idea? It’s a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you do
The very best form of online advertisingis Ezine and Newsletter Advertising.And the best type of ad to place is a Solo Ad.Why?First, because Ezines and Newsletters are read by peoplewho have requested to receive those publications.People that read those ezines
Every year about this time, we make our annual pilgrimage to thewaters of the Atlantic to go striped bass fishing. Loading theboat with all the essentials, such as something cool to quaff andpiles of sandwiches, we grab our rods and reels and sally forth.But wait - did we forget some
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:* Internet - posted as a classified ad at websites
The right classified ad can pull thousands of people to yoursite fast, and have you paying pennies for your visitors.So how do you create an ad that hooks readers and makes themvisit your site ready to spend money?You speak directly to your audience in your headline.C
3 Things Every Yellow Pages Advertiser Needs to Know by: Alan Saltz
Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential… but they don’t quite know how to take advantage of it.
Fortunately, it’s a
Advertising is more affordable than ever thanks to ezines, smallnewspapers, and an exploding number of trade publications thatcover specific industries.I often place classifieds ads for as little as $3 in ezines thatreach thousands. Local papers and trade pubs sell shortclass
Is That My Butt?By Jeff NeilIs that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt.But...It sure got your attention. Just like it got mine. And that is the purpose o
5 Steps To Successful Joint Ventures by: Raam Anand
Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.
JV's are THE MOST preferred and fastest way to increase sales and cash flows.
It's no lon
1. You can get ad copy ideas by studying similarproduct's advertising material. Collect their salesletters, classified ads, web ads, e-mail ads, etc.2. Know exactly what you want your ad copy toaccomplish. It could be to qualify prospects, makesales, generate leads, attract w
Does Your Copy Look "Fake" To the Search Engines? by: Karon Thackston
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant
Rule One :- The HeadlineThe headline should summarize the whole offer. It shouldgrab the eye, and make you want to read the subheading.The headline should intrigue and captivate the reader. It'ssole aim is to make the reader continue on to read the bodytext. You should ta
1. Publish a picture of yourself in your ad. This willshow people that you're not hiding behind your website and you're not afraid to backup your product.2. List how many famous or respected people havepurchased your product in your ad. These peopleshould be fairly known by y
Avoid the Top 10 Network Marketing Mistakes by: D.J. Harr
Just completed this for the December Noni Pearls Magazine, thought I would share it with all of you. Hope you enjoy it.
Avoid the most common mistakes
Here are the 10 most common mistakes th
Advertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I mean; do not wordtheir ads appropriately. How many times ha
The Google Phenomenon: Greatest Hits Collection by: Dean Phillips
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Your ad must focus on the wants and desires of your prospects. What are their problems? What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specific as possible!1) The Headline.This the most important part of your ad!
As we all know internet media is where we can find cheap and even free products, services and contents. If we have to buy these products from anywhere else then we may have to pay a lot more than on the internet. There are couple of reasons why we are able to buy and enjoy cheap and free con
How "Available" are YOU? by: Anna-Marie Stewart
The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you'r
Creating Customer Value by: R G Srinivasan
The purpose of business is to create and retain a customer.
Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organ
Today's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something within the American consumer that they will not let go of. If your campaign is going to attempt to defy
So What's Your Argument? by: Ken Nadreau
Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize.
You've probably used arguments in this way most of your life in fact!
If you're short on cash, but long on the need to advertise (and who isn't?), then postcards are the answer to your promotional prayers! They're less expensive than other direct mail pieces, both in printing costs as well as in stamp costs. But don't think just because they're qui
The Boy Who Cried Wolf Redux by: Ken Nadreau
You've probably heard the story of the Boy Who Cried Wolf.
The problem is that the child was looking for attention and thought it would be fun to scream at the top of his lungs that a wolf was nearby. Each time
If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits:Visit Overture.com and click "Advertiser Login" at theupper left. Then, near the lower left corner of the page, click on Search Term
The Key to Eliminating Objections and Increasing Sales by: Charlie Cook
You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They m
When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget? Write a n
As Americans, we are obsessed with celebrities. We know who thestars are dating, what their favorite foods are, and, thanks toMTV Cribs, we even know the intimate details of their homedecorating styles.With our paparazzi-like fixations on the famous, it is no wonderad campaig
I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatize the truth in the most compelling and memorable way. He does this simply by using choice words and phrases. It
It is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of viewers understand you.Brilliantly clever advertising executives often come up with adcampaigns that dazzle viewers. Viewers may be dazzled,
Does Becoming a Published Author Enhance a Business? by: Vishal P. Rao
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from informat
After a couple of weeks or may be a couple of month's hard work, you have created a very good web site with brilliant contents. All you need now is visitors to your web site, but there are no visitors. This can be a real disappointment. Good web site creation is not enough to get visitors to your si
Getting The Big Picture Series: Part 5-"The Free-Way" #1 by: Treci Cauthen
Will the search engine's take notice of you? Search engine placement is the most important aspect of internet marketing promotion. What is a search engine?
The search engines functi
We all agree that placing ads on the Internet is anessential and important part of the exposure and promotional process that is so unique to CyberSpace.There are a great many different locations where you canplace ads on the Internet. Literally, there are severalhundreds of t
Search Engine Tips & Techniques by: Terri Seymour
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do th
May be used in ezine or web page. Keep article in tactincluding URL and email address. Word count: 1023------------------------------------------------------What do you want for nuthin'?? 2002 by Dale SextonSometimes you have to be willing to take trade offs or makesa
Interview with a "Video Virgin" by: Marie-Claire Ross
Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com) which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a ne
LOCAL Marketing OR "Selling in Your Own Back Yard" (Where it really Counts!)by Daniel SageHere's the breakdown. You have a business. You have a business location. You have a neighborhood where that business is located. You provide a service or product that's truly valuable to the
The Impact of Price Popularity on Profits by: Konstantin Goudkov
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business,
Are you placing your ad on the web andnot getting any response?There are three basic things that you must do in order tosucceed when placing your ads online:1. Be Consistent.A one shot ad will simply not work. This is true even whenplacing ads off-line. If you do
Greetings,ProBannerAds.com is offering ONE FREE FLASH animated banner advertisement OR animated GIF banner for your online business with any other banner or graphics purchase. Our clients include Internet.com, Charles Schwab, Conseco Direct, Gambling.com and many other successful web
Are You a Cultivator or a Harvester? by: Julie Chance
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building
Any Business can have a Web Presence. Just spend a few thousand dollars to develop your website, find someone to host it and you can be one of the over 1,000,000 new pages that will be added this MONTH! With the Internet Growing at this rate, the real cost isn't
What is Pay-Per-Click? by: F. Terrence Markle
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or ke
by Karon Thackston © 2002http://www.copywritingcourse.comhttp://www.ktamarketing.comI was talking with a group of business associates the other day and one question popped up that was of particular interest. “Is everyone finding that sales come MUCH slower these days?” The answer fro
© 2002 Karon Thackstonhttp://www.ktamarketing.comhttp://www.copywritingcourse.comKevin Clark (“Mr. Entrepreneur”) is a high-energy champion for those who want to start a business or get more profit out of their business. He’s a regional winner of the prestigious Entrepreneur Of The Y
What is Search Engine Optimization? by: F. Terrence Markle
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant infor
When marketing your website, it's important to know which of yourefforts are producing results and which of them are a waste of time.You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service).However, even with the best s
10 Steps to a Great Newsletter by: Claire Cunningham
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.
1) Define Your Audience -- W
There is no one secret formula for success on the internet.I have seen thousands of claims to the contrary, but noneof them have panned out yet. However, there are some basics that anyone who is seriousabout doing business on the internet should keep in mind.This art
"Tag, You're It !" By Larry Johnson Biz Site Biz E-ZineSome call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing.Do y
Voice Mail That Sells by: Kelley Robertson
As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with t
One of the people I worked with inadvertising, had an expression "Can't GetRight". What the heck does it mean? Well,when he could not seem to get ad copy....right, he would walk in and say, this ad"Can't Get Right".This was his way of telling me that hehad come to wit
What do people see in advertising? Headlines! What do you see when you are glancing through a newspaper or magazine? Headlines! What is it that makes you stop for a moment and look at an advertisement, or even read some of it? The headline! An advertisement headline is no di
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling b
Advertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I mean; do not wordtheir ads appropriately. How many times ha
What Is Most Important – Copy Or Pic? by: Patrick Quinn
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slowdown for a minute and examine what we're doing, we wouldn't make thes
A website is an island. Advertising is a bridge to that island.Large and small businesses online are discovering that truth ina hurry - or else. Advertising is not what it used to be. Theinternet has changed its purpose and its strength. Rather thanmaking advertising in the tradition
11 Awesome Ways To Attract More Orders by: Hans Peter Oswald
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.
2. Turn part of your web site into a
Every week I get an email from someone who says that no matterhow great their ad copy, they just don't seem to be gettingresults. More often than not, the problem lies in the where theads are being placed.All forms of media have their own particular advantages, but withthose
If you ask the Internet marketers of today, many if not most ofthem will tell you that banner advertising is dead. They saythat it's expensive, the click-through rates are low and thatunless you know exactly what you're doing, it is likely thatyou'll end up spending more money than y
Don't Be A Reciprocal Linking Turkey! by: Mike Banks Valentine
I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client
I just found a stack of business cards hiding under some paperson my desk. I had collected them at a recent speaker'sconvention to add to the distribution list for my free electronicnewsletter. (I invite you to sign up for it athttp://www.TheStayAtHomeCEO.com )I was amazed at
How to Avoid the 11 Biggest Mistakes of First-Time by: Roger C. Parker
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding.
Everyone knows that advertising is essential to growing abusiness. One problem that small business owners have alwaysfaced is the high cost of marketing. Most, however don'trealize that there is an effective way to reduce the cost ofyour advertising while - at the same time - increas
Which of These 7 Mistakes Are You Making In MLM? by: Joe Schroeder
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a k
Dear Mr. D,I am a retired postal worker. A couple ofmonths ago I decided to supplement myretirement check by making a few extradollars on the Internet. I figured that ifI could making an extra $500 per month,my life would be a lot easier.I joined an affiliate prog
Trinkets, Lockets And Empty Pockets by: Dean Phillips
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!
Even more amazing i
Most people attempting to do business online not onlysend out a great deal of email, they also receive it.In order for your email message to stand out from thecrowd, it must be different and unique. Otherwise, it willwind up getting deleted before it is read.And, in order
Banner advertising remains one of the most effective andcost efficient manners of gaining targeted responses tovisit your web site.To benefit from this form of online advertising you musthave a web page. It would also be preferable, thoughnot essential, if the traffic to your
How to Keep Your Business Healthy by: Charlie Cook
Can you imagine you're ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars?
Recently Jack LaLanne, Americ
There are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people tend to think that journalists
Getting The Big Picture Series: Part 2-"What's Beneath The Surface?" by: Treci Cauthen
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometime
Target Practice And The Internet EntrepreneurInternet marketing, a lot of the time really is hit and miss.Always keep in mind that when you promote your siteyou are, in effect trying to get the word out to the wholeworld. Not an easy task! How can there NOT be variableswhen
.......................Insights to AdvertisingBy: Pat @MaxaidIf you're in biz online nothing can make you happier than those notices or invoices in your email telling you that you've made another sale. Right?Okay these little checks just happen to find their way into
What You Do To Reach Top Rankings In Search Engines? by: Llando Ford
Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phra
Undoubtedly, if you have been online for any length of time, you get plenty of advertisements and offers in your email everyday. Some you delete, some you read. And every now and then you get one that really stands out. Looks like a really good offer! Best offer you've had in a long time. But have y
12 Guaranteed Guru Secrets, For Better Ezine Ad ResultsFrom buying expensive solo ads to placing free classifiedsin ezines the past three years, you can be assured of my qualifications to write this article. I'm a Guru aren't I ? :-)1. I Place most ezine ads in an ezine that
Politicians Are Like Car Sales People... by: Jane Mark and Phil Basten
Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn.
First, you need to put aside the campaign rhet
Your Brand, Your Success, Market Your Money By Barrett Niehus http://www.freetrainer.com Arguably, the most effective logo or brand name ever created is that of the Harley Davidson eagle and logo. If you don't believe me, just name another corporate logo that is routinely
Google AdWords: Like Playing The Lottery by: Dean Phillips
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "penni
Dale Carnegie knew the secret, and that's one reason his book"How to Win Friends and Influence People" has sold more than 15million copies. In fact, British Airways recently named it, "TheBusiness Book of the 20th Century." It's a great book. But if Dale had titled it "How to Rem
Free ezine advertising is great way to get your ads seen in quality publications all over the Web. And the best part is it's free of charge. But are your free ezine ads getting any results? Listed below are ten tips for improving the effectiveness of your free ezine ads.1. Keep Them Shor
The Lost Art Of Fundamental Copywriting by: Dean Phillips
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers
"Discover My Proven Formula For Creating Instant Internet Profits With a Simple 2-Page Web Site–Even If You Hate Computers" Just copy and paste the following URL into your browser window: www.instantinternetprofits.com/11813 About the Author
If you are a serious player (or you want to be) then advertising should be your largest expense, getting your message out to as many places as possible should be your number one priority.There are a lot of people out there telling you to join their free program and get free adver
REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy. by: Cory Threlfall
What I'm about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many
Like us, you probably get stacks of junk mail and loads of emailmessages every day. Many of these marketing materials arewritten by top writers and sent to vast audiences at greatexpense.Because companies invest heavily in these direct mail marketingefforts, they are careful
Increase Sales By Flying Under Your Prospects "Radar Defenses" by: Jim Edwards
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore
You wake up one morning and your spouse says, "Good morning, Dear. Thesun is out. I hope you have a nice day. Call me." Then your spouseleaves for the day. Your heart is warm and fuzzy because you werewished a nice day, and you smile because you received an invitation tocall.
Coaching: Communicating What Service You Provide by: Catherine Franz
Coaching is unique because it makes a special promise: transformation. At the root of any desire for personal development is the expectation that, every time they have an encounter with their c
A lot has already been written about writing attentiongrabbing, interest generating advertisements. Howeveras editor of a `free ad` newsletter, I regularlyreceive tons of `no pull` ads. Due to the criticalnature of this issue, I will walk you through the adwriting and tracking sh
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits by: Karon Thackston
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to
Classified ads are perhaps the most popular form of small-business advertising available today. The reasons are many, andrange from cost, to simplicity, to effectiveness when seen by theright kind of audience. How you use your classified ad is up toyou, but no matter your business or
Some Things in Life ARE Guaranteed by: Jane Mark and Phil Basten
Some Things in Life ARE Guaranteed.
There's an old expression that says, "The only things certain in life are death and taxes."
Well that is not entirely true.
Now there's a ne
Top 10 Reasons to Use a Blog to Publish Your Ezine by: Denise Wakeman
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
You've probably noticed the recent explosion of new paid-to-read email sites on the Internet. You've probably also noticed that some of these sites don't last very long. Why? In a nutshell-too much competition. Paid email sites make their money off advertising. With so many other similar sites
Michael Jackson, Classic Marketing Blunders And Your Wallet! by: Dean Phillips
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto
Building your first Web Site by: Anna-Marie Stewart
The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to
1. Use plenty of examples in your ad copy. This willallow your whole target audience to understand yourpitch completely.2. Gain extra credibility by using terms your readersmay not understand, but can follow by explaining themin simple terms. This will show you're an expert.
Dear Mr. D,Do you think banner ads are a waste oftime? Some of my friends tell me that Iam wasting my time by using bannersand I would like to know what you think.Just one more thing. I have found a sitewhere I can make my own banners forfree, but they are not the
As a major mass media that is almost free to use, the Internet isa great place to take advantage of free promotion tools-- nomatter what business you're in. One of the most common places toadvertise are free classified sites, but how do you write an adthe works?The Perfect Cl
The Process of Change in Marketing Approaches by: Dr. Alvin Chan
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the
Classified ads are the world's number one cheap way toadvertise. They cost just a fraction of a large print ad. Andyou get your classified ad in everything from an emailnewsletter to USA Today.Most classified ads are either hard to understand or notterribly exciting. To get s
A Quick and Simple Tip for Gaining Customers by: V. Berba Velasco Jr., Ph.D.
In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressio
You have decided to try your hand at runninga business in the Internet Marketing world.Lesson number one is Learn to Super-Chargeyour advertising.You can have the greatest product in theworld, but if you can't get anyone toyour website, you're business will getquite l
10 Surefire Ways to Add Sizzle to Your Brochures by: Shannon Cherry, APR, MA
Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underes
There's an old saying - "Even if you're on the right track,you'll get run over if you just sit there." How many people tryto set their business on the "right track" and just never makeit? Just what is the "right track"?You can be relatively sure you are on the "right track" when
While I don't condone "spam", (unsolicited advertisements sent byemail) we all realize it is a fact of life. It is one of thefastest growing segments of Internet advertising today, and isexpected to triple in volume next year. The approximate 400million dollars spent last year is exp
The Man With The "Grasshopper Mind" by: Dean Phillips
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."
Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad o
The talk in online business circles is "Marketing withClassified Ads."I for one try not to re-invent the wheel, but rather learn from the experiences of others.--First Things First--Creating and Implementing AdsOne of the best ways to write effective "Ad Copy"
Dear Mr. D,I have found that the biggest challenge inmarketing my ebusiness is to write effectiveads. In a lot of articles I have read on ad writing, I have come across the term "sell the sizzle."Can you tell me what they mean?And tell me if this is really important t
Internet Marketing Reality Check by: Jeff Palmer
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategie
Dear Mr. D,It seems like everyone on the net istalking about pop-up ads. A lot of peoplehate them, but a lot of other people seemto do real well with them.My question is, do they really work asgreat as some people say? And one morething, what do you think about po
Send Postcards To Save Money and Cut Through E-mail Clutter by: Roger C. Parker
Use your computer to send personalized color postcards in quantities of 1 to 1,000.
Print on demand postcards are here. You can quickly, easily, and economically use your comp
There are millions of ads online. The Title ofyour ad will either make you or break you as it is the single most important element of your ad.More often than not, the Title of your ad willeither capture the attention of your potentialcustomer or get your message deleted or
The Reality of Search Engine Submissions by: Robin Nobles
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
Free publicity about your business is more valuable the paid advertising. How do you get free publicity? Use press releases. "First Things First"(a) Make your press releases news NOT advertising. A sample news item could be your business sponsoring a communi
The Power of Possibilities by: Lori Osterberg
Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn’t her timing or her resources. It’s her abi
The First Words Out of Your Mouth.By Jenean MatthewsCopyright 2001Advertising is such an important part of a business. If you don't get the word out about what you're offering you won't make money. There's plenty of opportunity to advertise on and offline line. When you m
Assumptions – The Hidden Sales Killer by: Kelley Robertson
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequent
Get More Impact From Your Annual Conference by: George Torok
How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge
Don't fool yourself. You can write a sales letter that demands people hand over their money simply by learning the secrets of the pros. Following is a simple plan that if you follow, can make your sales letters hook visitors and lead them down the road to whichever destin
Viral Marketing, The Youthful Power of PromotionBy Barrett Niehushttp://www.freetrainer.comA novel idea that has been successfully used offline is now becoming more and more prevalent to promote web sites and online resources. It is used to quickly generate notoriety, and for som
"The World Wide Marketplace" (c)janes-placeSome of you have asked about marketing outside ofthe internet. To be effective, you "must" havetools. It's time consuming to search for thetools that you need. Here are some tools that Iuse and have found them to be effective:
The Anatomy of Hype by: Marcia Yudkin
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This appr
Experts and researchers have been telling us for yearsthat one of the most eye catching words in advertisingis the word FREE. So whenever possible we've beenencouraged to use the word free in our advertisements.However, what can you do if the product or serviceyour advertising is
If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, "Your ad is scheduled to appear in the Oct.15 issue."Now you're thinking that this can't be, because right now it's only Aug.15. "I h
What Posting Articles Online did for my Google Page Rank in 90 Days by: Dr. Lynella Grant
Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and w
The mark of a well-educated person is not necessarily in knowing all the answers, but inKnowing where to find themDouglas EverettWell, I guess being a teacher means I have to give a little lesson on how to study. You study your craft of being a musician now let me help you become a b
With increasing competition for visitors, a number of options are available for increasing traffic to your web site, but they come a cost. Is it worth it? Previously, I published an article on pay-per-view search engine options. This article can be viewed at:http://www.tamingthebeast.net
Google, Yahoo!, Pandora's Box And The Lottery by: Dean Phillips
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."
Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and
Build Your Business by Building Relationships by: Charlotte Farrior
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust le
Ads Not Pulling? Don't Blame the Publisher Yet!Ad Writer's Tips and TricksBy: Robert Olson We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Just the other day I liste
What happened to the World Wide Web?The answer is at the end of the article........One of the most common debates around is over web advertising. Some sites that you visit have so many animated banners that it looks like a shooting gallery! Others will throw up 20 windows of
Removing Obstacles to Sales by: Charlie Cook
During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking stride.
But each time I watch this
The concept of the follow up autoresponder revolutionized Internet Marketing. Now, "Auto Message Setup" promises to bring the field an even greater degree of efficiency. This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downl
Your Business Deserves a Second Chance! by: A l Hanzal
When you started your business, you dreamed your customers would love your products and services. They would be excited. You would make money doing what you love.
Then reality set in. You put lots
Creating successful ad copy is important to the success of your company or web site. Without the right structure or word format your chances of selling your products or services are slim to none. One of the most important aspects to writing killer copy is you first must really believe in you
When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that we'd go home with a bucketful at the end of the day.
The Truth About Overture's Pay-Per-Click Program by: Dean Phillips
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.
Overture's pay-per-click program actually c
RESPONSIBLE ADVERTISINGDoes that sound boring? If so, stick with me—it gets better! Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for a life insurance c
Super-Affiliate's! What Are They... How Do I Find Them and Why They're Your... TICKET To Online Success! by: Cory Threlfall
Do you see this term often online and end up confused to what it means and the purpose they serve online?
It sounded really mysteri
How many times a day have you seen the same ad? If you are like me, you hit the delete key and go on. The product or service may be outstanding, but you need to get your ad read first to be successful. Many affiliate programs give you ads to run. The problem is that thousands of people run t
SEO: The Good, The Bad And The Ugly by: Dean Phillips
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this
Many people see our prices as low or even cheap and, yes, we are very competitive. M6.net is actually one of the leaders on the Internet for best-priced web hosting. We are able to offer low prices confidently due to extensive experience in the web hosting industry. M6 has experienced just a
Search Engine Keywords - What Do People Search For? by: Bryan Brandenburg
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's ex
Traffic? Who needs traffic? Only those businesses who want to STAY in business need traffic. Only those businesses who wish to grow need traffic. Only those business owners who wish to make a living with their business need traffic. If you don't fit into any of the categories above, then
Do you find yourself looking at ads or surfing and finding "the perfect Internet business" (according to them), rushing to sign up, rushing to advertise, so enthused. Then tomorrow you find something else and the "viscious" cycle starts all over. This is called overload. There are so man
Internet Nielsen Reports by: Bryan Brandenburg
What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell
What kind of a marketer are you? There are many ways to advertise. Some we are very familiar with, such as hype. There is a LOT of hype on the Internet. And I'm not going to tell you that hype doesn't sell, because it does. You see it on TV every day. Someone yelling outrageous c
5 High-Impact Marketing Tips by: Bob Leduc
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.
1. Promote Only One Thing at a Time
Promote only 1 pr
When advertisers on the Internet think about ways to advertise, they tend to think ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads, FFA pages, classifieds, etc. Now all these ideas are good and all work with various degrees of success. But what have they forgotten?
Pay-Per-Click Fraud Exposed--Part II by: Dean Phillips
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain
What's really important to know about doing business on the Internet?Everyone claims to have THE answer to the pot of gold. How do you know whoand what to believe?Use your common sense. Everyone wants the easy way out. All someone has todo is slap up a pretty website and tell you
Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations?I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hol
Keeping Your Sub-Affiliates From Quitting by: Jerry Lunsford
One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste o
Can you believe everything you read? If you have been on the Internet for any length of time, chances are you have fallen for at least one fantastic claim that "this will bring you great weatlh and success." There are, of course, some completely bogus sites with promises that, if you rea
Want More Sales? Write A Barry Bonds Sales Letter by: Dean Phillips
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possess
If you have an online business, you have found that there arenumerous ways to advertise on and off the internet. Someare more effective than others and some are more costlythan others. This article will deal with one method that isBOTH free and effective.I have been ezine pub
We all work hard to write that hot prospect pulling ad but many times weget little or no response at all. Publishers take alot of heat when it comesto this problem. Just the other day I listened as an ezine publisher told astory of a guy who wanted all his money back when his ad didn't p
Flaming Guitars! Minarik Fuels The Excitement Of A New Generation Of Musicians by: Scott G (The G-Man)
Celebrating an endorsement between G-Man Music and the fiery axe-makers known as Minarik Guitars, Scott G (The G-Man) reviews the Minarik Inferno X-treme.
It's every webmaster's dream to have a link to his/her websiteon 1,000's of other websites across the Internet.Today, most webmasters join one or more "banner exchanges" to getadditional traffic to their websites. However, it's a commonmistake to believe that this will EVER give
In the past, we will spend our budget to advertise through banner ads, direct emails, and affiliate programs. However, the response rate is extremely low in response rates or click-thru rates (CTRs). Sometimes, we will even get as low as 0.03 to 0.05% (the industry average?). With all the money you
Yahoo!/Overture Site Match: A License To Steal by: Dean Phillips
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.
According to the page inf
So you have a web site and your building traffic, and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine o
Successful Marketing for Home Based Businesses by: Declan O'Reilly
'A successful marketing strategy is not based on doing what you like but liking what you do...'
Are you looking for information to build and grow a home-based business? If so, you are in th
Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TOYOUR CONSUMER. Yep, you gotta grab their attention at theoutset -- that is, by way of your
For something that is as important as life or death to youronline business, I am utterly amazed by the number of "bad ads" Iread daily. Many people need guidance, especially when you arenew to the net, to advertising, to business ... For others, itnever does any harm to go over some
Creating Sales Conversations by: Charlie Cook
You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, they're sold. The only problem is you're not getting enough of those initial conver
Effectiveness of banners are declining. Most web surfers can spot bannersand have trained themselves to ignore them. Cooperation between webpageowner and advertiser is needed to resolve this.Billions of dollars are spent for website promotion, over 75% is spent onbanner ads. Larg
Advertisers have tried many approaches on the Web. When one approach bombed, advertisers tried a new one. The latest is "contextual advertising." Sounds sophisticated. But it will die like all the others. Why? Because none of these fanciful techniques take into account the new online
Getting in Shape: 10,000 Steps to Terrific Health by: Tom Ogren
What if I could show you a completely simple, inexpensive, low risk, foolproof method to lose some weight, get healthy, and get in shape? Sound too good to be true? Well, it is true, and all it takes i
Do you read classifieds ads? I do because I run an advertisingezine and I can tell you it's an education at times. Ads are thefirst impression the unsuspecting public gets of you and yourbusiness. They are "make or break", so do yours shape up? Let'stake a hard-hitting look -- names
Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by the thous
How to 'Force' Your Visitors to Order Immediately! by: Michael Hopkins
This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is.
Did you know, fo
If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention2. Generate Interest3. Create Desire4. Call for ActionThe problem is that mo
Find Out Where Your Firm Stands in Today’s Customer by: Hank Brigman
Looking For Ways to Improve Sales and Customer Relationships?
Find Out Where Your Firm Stands in Today’s Customer Touchpoint Management (CTM) Revolution by Taking the CTM Quiz
Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget!When you place your Contact or Autoresponder info at the endof the ad, do it so it's a simple clickable link:put ?subject=key after your
Lately you have been hearing a lot about targetedadvertising. To convert a major percentage of your sitevisitors into buyers and maximize the return on youradvertising dollar you need to target youradvertising. But what is targeted advertising? Togain insight you first need to an
Promote Your Web Business With Every Email You Send! by: Dan Karwoski
Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?
Your first job is to get them to see your ad!If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention2. Generate Interest3. Create Desir
Free Traffic Programs and How to Use Them by: Tom Worsley
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can.
So what are
The New WebPosition Gold 3 . . . Definitely Worth the Wait by: Robin Nobles
At the special request of my students, I've taken a long look at WebPosition Gold 3 (http://www.webposition.com), and I can honestly s
Getting a good ranking in the major search engines isprobably THE BEST way to get traffic to your site, but justhow to do this is the question. There are literallymillions of web sites out there. But remember a good website ranking is virtually FREEadvertising and will bring
As simple as this sounds, 99% of all the business owners in the country just plain don't know how to design and write good advertisements. And that includes most of the biggest companies in business. If you have any intentions of operating a business of any kind, learning ho
Testing Headlines by: Patrick Quinn
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine, is whether the he
New webmasters often hold the mistaken belief, that the more banner ads theyhave on their site, the more money they will make. They blanket their siteswith them, hoping, that the more banners people see, the better the chance,that someone will actually click on them.What they don
There are 1000's of ezines out there. So You ask..."which ones do I advertise in?"You must find ezines with what I call "active readership".Active readership will lead to a higher response rate foryour ezine advertising. Everybody wants and needs this fortheir online busi
3 Steps To Effectively Increase Your Marketing Response by: Eva Browne-Paterson
It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let'
Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! Weguarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was continuously wasting my money with products t
10 Magic Ways To Multiply Your Orders by: Robert Kleine
1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
2. Publish ezines for other web sites to increa
Off line advertising is a great way to get an extra trafficboost, but it can be very expensive if you haven't done itbefore.... There is a 'fixed', published rate for advertising innewspapers and magazines. This is called the "rate-card"price. The 'rate-card' is a newspapers
Useful Tips for Evaluating Your Meeting Venue Options by: Susan Freidmann
However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a
Banners are a necessity for anyone doing business online.Sooner or later you'll want to do some banner advertisingor simply swap with another site, so you'll want to makesure you have a few to choose from when that time comes.There are "standard" sizes for banners, and you need t
Your ad copy can mean the difference between profitable andunprofitable results from your marketing efforts. There aremany ways to boost ad response. Here are ten tips to help youachieve that goal...-- Ad Copy Tip #1:Your headline is very crucial. Yes, headlines can even
At Your Service: The Ten Commandments of Great Customer Service! by: Susan Freidmann
Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could
Writing Ad Copy with Style takes practice, patience andpreparation.I can't give you the practice or the patience, but Ican help you to prepare!Product Vocabulary List:Start by building a "Product Vocabulary List". You maybe asking yourself, "What the heck is a Pro
We hear it all the time: "Banners don't work anymore!"But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0.15% and 0.3%. That is 1.5 to 3per thousan
Google Zombies Need To Wake Up by: Dean Phillips
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've
You too can become a member of the triple A Club.It is not that hard to do. You just need determination,dedication and the willingness to succeed.Who are the members in The Triple A Club?Every single successful business.But what is The Triple A Club?It is all business
How popular are you,... online that is? by: Burke Ferguson
With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and p
Writing for the web creates a lot of new questions about whoowns all those words circulating out there on web sites, inezines and in ebooks. What about the CD's created from manyof those words in all those digital forms all over the web?Instead of books or articles or columns, it's a
The King is dead! Long live the King!The death of Louis XIV. was announced by the captain of thebodyguard from a window of the state apartment. Raising histruncheon above his head, he broke it in the centre, andthrowing the pieces among the crowd, exclaimed in a loudvoice, "L
Pay-Per-Click Search Engines: A Really Bad Investment by: Dean Phillips
What was once such a good thing is now a rip-off and a sham!
I'm talking about pay-per-click search engines, and how they've become a really bad investment!
There are two reaso
The first point would have to be the most desired but most often missed. Howdo you perceive your own work? Your ad just isn't a bunch of words pushedtogether to make that sale. It is an actual memory you are trying toimplant. Don't necessarily write your ad to leap out at the reader,
Do-It-Yourself or Hire a Professional Designer by: Maya Sunpongco
Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways
What Works Best for Selling Online? Email or Web Pages?Good question right? I always thought so! That is until I went through my littlelearning curve. I can save you from the same lessons if you have a few moments...You see, I do a ton of classified advertising on the net. I util
Design Matters in our Visual Culture by: Maya Sunpongco
First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate -- “Perception versus Reality.” I say that percep
In my experience, I've found that advertising in ezines is agreat way to get response. The problem is, there are a lot ofpeople out there who have realized the same thing.It used to be that your classified ad was only competing with oneor two other ads per issue. Now that everyon
How to Create and Sell *Your Own* Product or Service by: Glen Hopkins
It's one thing to join affiliate programs and earn commissions but in order to make serious amounts of money, you need to have your own product or service to sell.
The best thing to sel
When I run an advert in an ezine, print or the web I use asimple little log trick to keep track of how effective eachrun is. Let's say you are placing an add for your home pagewww.yourname.com. Instead of just using your home page address use the following: www.yourname.com/?
Building a HUGE List of Loyal Opt-in Subscribers by: Glen Hopkins
First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean? We'll ezines are all
Each day newspapers, TV, radio, and ezines hand out millions ofdollars in FREE publicity. If you have a good story or goodinformation to share, an editor somewhere will jump at the chanceto use your material. Your name and ideas can be spread tothousands of people over night. And the
Turn your dreams into reality: How to market your intellectual property to the global market by: Neil Armand
Turn your dreams into reality: How to market your intellectual property to the global market
Whether you have tried to market your invention, art,
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aw
I Would Give Anything To … by: Kathleen Gage
A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the be
There is a man who owns a locally based chain of used computerstores in the city where I live. It is my personal opinion thathe should be presented with an award for producing the mostannoying television commercials in history. That award probablywouldn’t mean much to him, as he is n
Getting Noticed by the Search Engines by: Charlie Cook
You've got a web site; and you want to attract lots of people to visit it so you can grow your business. But you're only getting a handful of visitors currently. What is the first thing to do to help people
In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second of the three discoveries in
Getting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdollar is spent getting things up and r
Kick-Starting Body Copy by: Patrick Quinn
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of
Not surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of playfulness, the undeniable urge to hack, the use of geekish yet incredibly expressive vocabulary and the al
Mail Order: "The Original Internet" Still Going Strong by: Dean Phillips
While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, piling up profitable year after profita
Tell your readers what they are probably thinking,feeling or doing as they read your ad copy. Thisstrategy will usually trigger their own subconsciousmind to bring out these feelings or actions.You can add these sentences into any ad copy. Youmay have to change one or two wor
Developing A List Of Keywords For Marketing by: Catherine Franz
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising mat
In 2001, net advertising is a buyer's market.Everyone has seen the media spotlight focused on the bigdot-coms who, dependent on ad revenues, have either goneout of business or been forced to cut back.Unfortunately, it's the same story for small businessowners. The economi
Generate More Sales in ANY Affiliate Program – Part One by: Gillian Tarawhiti
It is my opinion that the best AFFILIATE PROGRAM ever…is still the AFFILIATE PROGRAM YOU own.
For those who are content in promoting other peoples programs…I will sh
James Vicary, an advertising expert, went into a 1950smovie theater to test his devious new tool for persuadingothers.During the movie he allegedly flashed the commands"EAT POPCORN" and "DRINK COKE" so fast that theunsuspecting audience couldn't consciously see the words.
1) FLEXIBLE OFFERSKeep your offers as flexible as possible. If you offera set price for your product, you could also offer thepeople that can't afford it an optional payment plan.For example, "3 Easy Payments Of $19.95".A few other options would be to tell prospects that
Arrogant Overture Placing Greed Ahead Of Their Customers Needs by: Dean Phillips
According to the dictionary, the definition of the word "overture" is as follows:
"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.;
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers need to be "lead" or "teased" in
Pay-Per-Click Search Advertising Comes First by: Dan Grossman
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and pop
Doublers The New Era for Making Thousands! by: Damon Smith
Doubler Mania! Is it the Real Deal?
Once again we find ourself in the mix of a new erra,
Doubler programs are launching everywhere and people are flocking to them to get the chance to get t
With so many businesses on the web and so many different ways ofpromoting your site it is easy to spend far too much onadvertising and get far too little in return. Here are sometried and true ways of promoting your business that are simpleand relatively cheap:1. Using Banner
Do You Know Who You Attract to Your Web Site? by: Catherine Franz
There are five types of people that browse the web:
Specific Information Seekers
Current Information Seekers
Entertainment Seekers, and
A press release can be an effective weapon in the fight for mediaand public attention. In fact, many businesspeople don't eventhink twice before writing or ordering a press release, correctlyassuming that a release can provide the necessary publicity toboost sales.As much as
Courting Customers - From First Date to Marriage by: Bryan Brandenburg
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better
One of the best ways to get your business noticed is throughclassified ads. These are the short, simple, ads you see on theback pages of newsletters and between the articles in ezines.They are usually cheap, sometimes even free, and easilyaccessible. There are countless web sites, ne
The Truth About Search Engines: Playing A Game You Can't Win by: Dean Phillips
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directorie
1. Use plenty of examples in your ad copy. This willallow your whole target audience to understand yourpitch completely.2. Gain extra credibility by using terms your readersmay not understand, but can follow by explaining themin simple terms. This will show you're an expert.
1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with thecustomer. You could follow-up with a "thank you"email and include an advertisement for anotherproduct you sell. You can be more subtle includingthe offer within your signature file.Another way is to t
Google's Trap, DMOZ's Nap, And Yahoo!'s Crap by: Dean Phillips
On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upsi
1. Give your customers a discount when they spendover a certain dollar amount for ad space. You canalso apply this tip to the amount of ads they buy.2. Offer your customers a free bonus for renewingtheir ad order. It could be an ebook, special report,online ultility, etc.
One of the first lessons I ever learned about advertising wasthat you have to get your point across quickly, before youraudience loses interest. There's a big problem with this, though:many sales messages are too complex to get across in just a fewseconds or paragraphs. This is espec
Ain't We Wonderful! by: Pat Quinn
It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help yo
Classified advertising is a marketing method that's hundreds ofyears old. In the last digital decade online classifiedadvertising has exploded. You can reach millions of readerswithin seconds after creating and posting an ad. It's aninexpensive way to market yourself, your service, o
Hire An Internet Marketing Expert For Online Success by: Dean Phillips
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-
In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rather than demographics. I am a strong proponent of defining your target audience.
The Lazy Man's Way To Riches by: Dean Phillips
The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo.
Joe was was one of the foremost copy-writers, headline writers and direct respon
The voice on the other end of the phone was tense and impatient.It was a prospective client calling. After we introducedourselves, he got right to the point: "Our advertising isn'tworking and we need some help."Who I was talking to doesn't matter very much because it couldhav
Don't Forget your Existing Clients by: Will Dylan
Quest for new clients shouldn’t ignore those who pay the bills
Acquisition. It’s a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and gener
Having trouble creating ads that pull? Fear not, with alittle smart thinking you will be on your way to writingkiller headlines.Pick up a few back issues of your favorite newspaper,magazine, periodical, etc. and take notice of theadvertising sections. Take note of which ads a
The Seven Traits Needed To Become A Leader In Network Marketing by: Terry Stewart
Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle
Make Your Customer Your Friend by: Kit Lum
The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitterish-sweet fruit.
Stretch Your Marketing Reach by: Kathleen Gage
One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.
You can provide valuable content to your customers and potential customers with an
You've got approximately 0.5 seconds to get someone'sattention with a classified ad.That's not much time.Now, while your high school English teacher may disagree, inthis case, fragmentation is a good thing.Whether it's genetic or learned behavior, the fact is, we don'
The classified ad is the most powerful marketing tool for the new marketer. Even seasoned marketers have kept the classified ad as the backbone of their lead generatingsystem. Why? They're low cost. Produce a high rate of return per dollar spent.
“Super Adjectives” Boost the Power of Your Copy by: Karon Thackston
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, o
Why Authors Should Blog by: John Colanzi
While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on
In the movie, "Good Will Hunting," the counselor, played byRobin Williams, lovingly confronts the disturbed young man inhis office with the phrase, "It's not your fault." After a pause, Williams again says, "It's not your fault." After yet another pause, he again says, "It's
Scientific Advertising. Sounds so professional. Maybe I canbe another Einstein.Move closer, I want to tell you a secret. I'm not ascientific marketer.Why?Because I don't like limiting myself to one side of my brain. I'm not good at filling in the little paint by
Networking Top Tips by: Gill Fernley
1. Join several networking groups and attend as many of their events as possible. Regular attendance builds up good relationships very quickly.
2. Try and make sure you talk to at least one new person at each event you
Ever go to a site and there were a dozen or so banners and ittook forever for the page to load? If you are selling your ownproduct or service or selling for affiliate programs that youbelong to, you probably have banner ads available.Most affiliate programs will have a good selec
Networking - Relax! by: Gill Fernley
Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network
Anyone who has been to a networking event has met business card thruster guy. Won’t leave you alone, thrust their card in your face, every attempt
How To Get Web Site Traffic by: F. Terrence Markle
Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your c
The most successful advertising copy writers will often tell you the headline is the most important part of the ad. If the headline doesn't grab your attention, why would you waste precious time reading the ad? And if you don't read the ad copy, how could you be expected to buy the p
Your USP is Useless. by: Collette Gillian
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers f
You can buy advertising in multiple ezines, or on multiple sites,and reach a lot of people, right?Sure, but unless you buy repeated advertising, how many timesdo you reach them?Once.Even with repeat advertising, it's still not going to be a long termsituation. The
How to Get PR by: Allison Bliss
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to
Recently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are always stuffedin the pocket right before your knees. But what you may not haveseen is that virtually all---ye
"Marketing as a Spiritual Practice II: Unearthing Your Potential" by: Allison Bliss
Marketing as we know it is over. Done. Finito.
People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect w
OK, I'll admit it, I'm a bit of a cheapskate when it comesto marketing. I let my free ebooks, articles and newsletterdo most of my marketing work.But I also realize that in order to succeed in business, youmust spend SOME money advertising. And I've been relearningthis lesson
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. From Pokemon to The Senior Citizen's Page, it's ALL here. Here's what the Mass Institute of Technology says: The rate of the web's growth has been and c
Marketing as a Spiritual Practice by: Allison Bliss
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle,
The Seven Secrets of a High-Sales Marketer by: Raynay Valles
If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:
1. Think sales not just traffic. Pay-per-click advertising is a gre
If You Don't Know This, You Might Loose Your Commissions! by: Frank Bauer
Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them?
Let me explain you how than can be and what you can do to protect
San Francisco-Based Company Introduces Pay-Per-Call Advertising by: Dean Phillips
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question.
Ad developers are pushing a new type of paid search ad dub
Recently, I asked Jim Daniels why he had no informationabout Ad Swapping at his new site. He said he did not havemuch experience with it and asked if I would like to writean article since I have had some very good results with it. So, here I am sitting down to let you all know th
Ideas, ideas, ideas - the lifeblood of any business. Stay in one position too long and you are dead! Today's market place requires constant change, new angles, different products, fresh presentations, original advertising slogans. In short it requires business creativity. It requires
People always want to know how we create banners that consistently get goodclick through ratios - or more accurately why the banner that they created,isn't bringing in the hits - so we decided to create this primer.The most important thing:You have to grab the viewer's attent
10 Valuable Tips For Ezine Publishers by: Ken Hill
1. Write your own articles.
Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers.
Your articles will also help you to e
Whether you run an online or off-line mail order businessone thing all businesses need are customers.So how do you go about getting customers?Well in the snail mail order business you could run ads inbusiness opportunity magazines, or you could go direct mailrenting maili
10 Phone Marketing Mistakes to Avoid by: Charlie Cook
"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients."
Do you ever feel this way?
30 Tips for Keeping Meeting Expenses to a Minimum by: Susan Freidmann
Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. You
Ready to see your online advertising efforts explode?Here’s my 4 secrets to writing high profit classifiedsthat bring me a huge return on investment.1) WRITE A GRAB THEM BY THE THROAT HEADLINE!What promise can the responder to your ad expect?“Get Rich Online Overnight
Like it or not…You’re in SALES! by: Paul Shearstone
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell
Scientific Advertising Will Help Turn Gambles Into Profits Copyright ? 2000 Gauher Chaudhry, All Rights Reserved. Advertising is one of the key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't
As little as two years ago, classified advertising on the internetwas HOT! Believe it or not, up until then I had generatedthousands of dollars in affiliate program sales utilizing freeinternet classifieds and services known as Free For All (FFA)Links pages. But, alas, things
The Top 7 Sales Blunders by: Kelley Robertson
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff
How to Build A Steady Stream of Customers--Step One by: Al Hanzal
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations.
When you are placing ads in ezines or posting to newsgroups or leaving your sig fileanywhere, you should be tracking the effectiveness of your efforts. People have beentracking their advertising efforts since the beginning of direct marketing. If you are a fanof the tv infomercials, you
Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? It's because we have learned to ignor
How to Have Your Own Online Party by: Terri Seymour
Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;-)
A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY by: Patrick Quinn
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend tha
Everybody wants to see tangible results when they invest their hard-earned cash. But when it comes to public relations, we are dealing with ideas and persuasion rather than nuts and bolts. There is an ongoing challenge in the communications business to prove that a $50,000 PR campaig
7 Quick Marketing Tips To Uplift Your Profits by: Ken Hill
1. Publish an ezine.
Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers.
Get more people to joi
Do You Know When You Are Being Sold To? by: Joanna Ferndale
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertise
The Internet has created the most exciting new waysto obtain information the world has ever seen.Unfortunately, there are about a billion websites on the net.A web search can be a nightmare if you have to dig throughtons of dirt to find flecks of gold. Some website creatorsev
Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In
Finding The Cheap Clicks by: Henry Eldridge-Doyle
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomeno
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru rates of about 15% on their ba
For any business to become truly successful, it needsto create positive brand recognition for its product.This is especially true in small businesses, where theremay be thousands of similar companies vying for the customer'sattention. The easiest and most fruitful way to think of
Low-Cost Marketing With Postcards by: Bob Leduc
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over mos
As if you thought it could'nt get any better than Direct MailAdvertising. Along came "solo ads", or "exclusive ad mailings".Your ad alone, by itself, sent to all those recipients. The merethought of it concluded the same with so many people: this is it,my website is going to blow up,
Six Marketing Tips for Trade Show Success by: Marie-Claire Ross
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success
If you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask. Good question.A media kit is a kind of prepackaged PR tool that
Pay-Per-Click Fraud Exposed by: Dean Phillips
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world?I really do not know. But it has got to be tens of thousands, perhaps even hund
Resource Allocation by: Michele Borowsky
So here you are…a business owner. Bravo!
You’ve got a catchy name, you’re equipped with all the right tools, your website is up, and now you’re ready to do business. So you start to network online, join the right gr
I get the L.A. Times delivered to my door every day,but I don't read it for the articles. It is a PulitzerPrize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for theadvertisements because there is a lot to learn from them.Ove
Do I Need Raised Letter or Full Color Business Cards? by: Mitone Cooke
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I l
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma
10 Profitable Ways To Elevate Your Subscriptions by: Ken Hill
1. Swap sponsor, feature, classified or solo ads.
Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine.
2. Swap "thank you"
Paid-placement search engine listings, like those at Goto.com,are great for effective, targeted and low-cost traffic for yourwebsite. That's why so many people are using them, driving upprices of even obscure terms in bidding. Google's Self-ServiceAdvertising System, called "Google A
A Simple Link Creates a Win/Win by: Kathleen Gage
As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange,
Wanna improve profits? Need to make more money? The first stepis to find more people who are interested in what you sell.You could go door to door. You might call all your pastcustomers for tips on who to call next. But more than likely,you will simply place an ad.Print,
Pay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget.Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium listings appear on major search engines such asAmerica Online, Lycos,
Progressive Headlines Guide Customers To Buy by: Karon Thackston
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance o
Online Music Marketing: Math or Myth? by: Scott G (The G-Man)
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man.
The numbers are supposed to be big in online ma
I recently dialed a wrong telephone number and heard the following recorded message:"Hi. You've reached Mike and Kathy. Who are you and why do we care?"It was immediately followed by the "beep" signaling my opportunity to leave a message. I obviously dialed the wrong
Getting Lucky with Systematic marketing by: Charlie Cook
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotte
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card anno
The Truth About Traffic Exchange Programs and Guaranteed Traffic by: Dean Phillips
It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhe
This is a real life story, so bear with me as I give somebackground information.We have a "free ad" section at our web site where people canplace a free ad for their business. Ads are submitted weekly andpublished on the web. Now, to place an ad, someone has to visitour web s
The Truth About The Fallacy Of "7" by: Dean Phillips
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications
Anyone who has a well, knows you have to "Prime the Pump" beforeyou get any water. In order to prime the pump, you have to giveit a little water so you can then pump out a lot. Well, the sameis true in business - any business, but especially so on the web.Assuming you have a good
How to Write Adverts that Forces People to Respond by: Andy George
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or no
How To Jump Start ANY Business by: Robert Vilardi
Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. All things considered, this is true and because it is true, it is all the mo
Media Kit: 25 Component Possibilities by: Catherine Franz
Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an aut
In the dictionary, a Geek is defined as "A carnival performerwhose act usually consists of biting the head off a live chickenor snake". Today however, it has taken on the additional meaningof someone who doesn't fit the norm, and usually refers tosomeone highly knowledgeable in compu
Making Customer Satisfaction Surveys Work by: Martin Day
Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each sat
We could all take a lesson from children. As they are growingup, and learning right from wrong, they are constantly testing tosee what they can do, and what is not acceptable.I see hundreds of ads everyday on the web, and while there aresome good ones, most fall into the "ho-hum"
Much of the advertising you see on the web is of the "here today,gone tomorrow" genre. Some think they can throw up a web site orjoin an affiliate program, and they will have to buy awheelbarrow to carry the $20 bills in from their mailbox. Wellfolks, that "ain't" the case.Th
Internet Marketing is Changing Right Before Your Eyes! by: Ken Nadreau
There's no doubt about it . . .
Big changes are in the air!
In the midst of all the usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning to i
Public Relations by: Jan Fritz
The wind of changes...
The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The fi
Trying to sell your product or service online differs from allother forms of advertising, and very few people seem to realizethat this is completely different from all other traditionalforms of advertising. Print media allows the use of attentiongetting graphics. Radio allows music o
Create Powerful Joint Ventures Step by Step by: Christophor Strobel
Figure out what you are passionate about and make it your business.
If you love golf, parachuting, surfing, computing, fishing , or whatever it may be, make it your business. A business th
If you have great copy for your ads, you are most likely doing arespectable amount of business on the web. All great copy hascertain things in common.First, and foremost it has no spelling or grammatical errors.Nothing turns a prospect off faster than these types of mistakes.
Five Tips to Become a Soundbite Genius by: Susan Harrow
1. Speak in soundbites to everyone.
Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during convers
Six Steps to Creating Online Presentations for Telephone Selling by: Roger C. Parker
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing pr
I recently had a call from a fellow in Scotland and taking intoaccount the time difference, it was about 2PM there. He calledto complain that the ad he placed with us two weeks ago, hadn'tproduced any leads. While he was venting, I looked up the ad hehad submitted.He was in a
The Internet and Beyond - 12 Tips on Writing Better Brochures by: Julia Hyde
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reaso
Studies show that you have less than five seconds to get theattention of a reader. Think about your daily newspaper. Mostpeople scan the paper. If the headline gets their attention,they will probably read the rest of the article. If it doesn't,they probably skip over that story, and
Getting One Way SEO Links - The Easy and FREE Way by: Bob Frazer
What we are hunting for?
One Way Links,
Text Link copy of our choice ,
The ability to change those links,
Sites that have PR and cover our choice t
Did you know there is software available which will allow you toautomatically submit your ads to web sites that accept free ads,and to newsletters that do likewise? This software will submitany number of ads you wish, in any frequency you desire."Wow - what a great idea!", you mi
How to Generate Loads Of Free Traffic To Your Website! by: Paul Kellum
One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service.
A traffic exhange is website service that enables you to vi
Banner advertising is one of the most widely used marketingmedium on the Internet. Though banner click-throughs havedecreased to less than 1.0% in the past year, it is stillpossible to achieve reasonably good click-through of 3.0% andabove.Below are 10 effective steps that I
Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle by: Mike Snyder
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can
Want to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The editors quoted here work at the top 100 papers and s
Banner Advertising The word "banner" in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There a
10 Tips For Bringing Your Event To Life by: Susan Friedmann, CSP
Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebr
The Power of Buzz by: Susan Friedmann, CSP
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.”
Explode Your Sales With Free & Exclusive Content by: Isaiah Hull
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you
The very best form of online advertisingis Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad.Why? First, because Ezines and Newsletters are read by peoplethat have requested to receive those publications. Those people read those e
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales by: Dr. Lynella Grant
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their cust
Dear Mr. D,I recently joined a banner exchange. This ismy first venture into banner advertising andI was shocked to see my banner getting ameasly .3% click-through rate.Is this a normal ratio or do I just have alousy banner?Signed,Clickless In Seattle
3 Steps To Better Sales Copywriting by: J.L. Reid
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:
You’re nothing more than a salesperson.
There’s an old saying in the “business” that, “a
The great aim of education is not knowledge but action. -- Herbert SpencerContrary to the belief of millions of web site owners,copywriting is not just a bunch of "hype" words pushedtogether to make a sale. Your advertising approach mustcreate a lasting impression or a memory
Are Keywords Destroying the Flow of Your SEO Copy? by: Karon Thackston
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most eng
1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.2. Publish a list of famous and respected customerswho have bought from you on you
Marketing is a Long-term Investment by: George Torok
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market tod
Here is the basic format for a Press Release: (You can also receive it via email at:mailto:firstname.lastname@example.org )Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of your email messa
Making Money from Parked Domains by: Derek Vaughan
Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were
Most people attempting to do business online not onlysend out a great deal of email, they also receive it.In order for your email message to stand out from thecrowd, it must be different and unique.And, in order to be the "Perfect Online Ad" it merelyneeds two (2) "Key" e
Visibility, Credibility and Position Through Articles and Celebrity Testimonials by: Kathleen Gage
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective st
Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.1. PROMOTE 1 THING AT A TIMEMost people dislike making a decision to buy
Ten Breakthrough Marketing Ideas by: John Smith
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page.
Millions of people marketing on the Internet try tograb the attention of all the rest daily. How does abeginner, a "newbie", if you will, figure out how towrite an ad that pulls in responses? First, do we even want to write our own ads, what withthe so-called tested ones that
4 Easy Ways to Boost Your Sales by: Bob Leduc
Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.
1. Focus on What Your Customers Really Want
Your customers reall
The whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online research will yield the SECRETS t
But This Is Just My Opinion by: Charles Wheeler
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How are you doing today.
I have been doing that for the last 18 years. Taking care the needs of my customers and becoming Con fondant and friend.
Millions of people enjoy using 'Ask Jeeves,' by simply typingin a question and getting back relevant search results. With many of the search engines/directories turning to paymodels, 'Ask Jeeves' now offers its own Text Sponsorship Program.A text sponsorship ad consists of a titl
The Most Powerful Marketing Weapon Ever Invented by: Christopher Kyalo
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful tha
20 Top tips to writing effective surveys by: Martin Day
Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effectiv
Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are going to venture today for great public
Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure isn’t as difficult to attain as you might think. A great publicit
The media bombards us with thousands of images, messages, andlogos everyday. In fact, the average person in the United Stateswatches between two and four hours of television on a dailybasis. (www.mediafamily.org) Does it surprise you that we startto tune out advertisements after awhi
10 Sizzling Tips For Affiliates by: Ken Hill
1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.
2. Test and track your ads and promotions for your a
Oftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference?One of the most crucial differ
The Yin & Yang of Internet Marketing by: Esther Smith
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their per
For small business professionals, placingadvertisements in newspapers and magazines requires a lot of forethoughtandplanning. There are many parts to placing an effective ad, the least ofwhich is designing the ad itself. Consideration must be made to how andwhere the advertisemen
Ashley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for the grand opening. When her shop first opened,it was visited by a steady stream of cus
Incorporate Humor in Your Next Speech by: Stephen D. Boyd
Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxe
by Raymond Johnston Jr. The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm tel
How to Critique Your Own Yellow Page Ad by: Dr. Lynella Grant
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that is
Creating a Powerful Sales Presentation by: Kelley Robertson
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are se
After the Speech by: Stephen D. Boyd
Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker.
10 High Powered Ways To Magnify Your Profits by: Ken Hill
1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product.
Your f~ree trial or sample chapters will show your v
Inside Google AdWords by: Jennifer Ambrose
For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to
How to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in w
An Approach to Advertising on the Internet by: Mike Barton
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print
What you need to find success Online The Easy Way! by: Damon Smith
What you need to find success Online The Easy Way!
I get so many emails from people that I work with and my readers asking me what it takes to make a income online?
The problem with
Why Marketing Fails: Situational Marketing 101 by: Amanda Murphy
There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazi
Tap the Ultimate Source of Abundance: How to Put More of YOU into Your Business by: Amanda Murphy
Corporations ignore consumers’ real needs…Company leaders engage in questionable business practices…Business owners and employees do work they don’t enjoy simply to
Walking Talking Advertisements by: Will Dylan
So you've made a sale. Great!
Now what? You're not just going to sell your new customer a product and let them walk away, are you?
Not when you're marketing on tight budget! You now have to use the cust
Determining Visitor Types by: Susan Friedmann
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be
Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by: Susan Friedmann
Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speake
Selling for Beginners by: Ben Botes
Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here’s some advice to help all those reluctant professionals who need to s
You CAN Be a Great Salesperson! by: Terri Seymour
When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and exci
A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing by: Robin Nobles
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (
You Attract Who You Are On The Internet! by: Martin Lemieux
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways
10 Effective Ways To Gain More New Ezine Subscribers by: Ken Hill
1. Swap ads with other ezine publishers.
Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers.
Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action a
Harvesting Leads from Yahoo Groups by: Isaiah Hull
If you own an internet business or you're involved in an affliate program and you're having trouble getting traffic to your website or gateway, consider Yahoo Groups as an option to expand your visibility. You c
The Power Of Viral Marketing by: David Bell
You certainly know by now that the term "viral marketing" is not just another dot-com clich?. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to th
How Can Multimedia Work For You? by: Frank Levert
Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important.
Using Demographic Data For Your Direct Mail Marketing Campaign by: Frank Levert
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how ca
5 Successful Tips For Marketing Your Website by: Damon Smith
This could be the most amazing article to ever be released as you read this please keep in mind that the tips I am about to share with you are from my experience with my own successful website Haile
In Sickness And In Health by: Tresaca Hamilton
I recently drove by a business that had a sign out front that read "Closed due to illness".
This meant that the cash flow would stop until the owner was able to return to work. Even worse, the business would
How to Convert Telephone Calls into Powerful Presentations by: Roger C. Parker
You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to pros
10 Eye Popping, Jaw Dropping Ad Copy Secrets by: Greg Johnson
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
Keeping your Business Alive by: George Torok
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth.
Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I’ve been quoted in The New
WHERE TO FOCUS YOUR MARKETING by: Charlie Cook
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.
Has this ever h
Why Insight and Flexibility is More Important than Perseverance in Marketing by: Vishal P. Rao
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or ser
7 Ways to Get More Mileage from Your Free Reprint Articles by: Shery Ma Belle Arrieta-Russ
Do you have old free reprint articles gathering dust? Transform and re-submit them to give your business, product or service another boost!
Here are 7 ways:
Some Copy Tips From An Old Hand by: Patrick Quinn
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help yo
Online Marketing Dont's by: Jessica Klein
There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industr
Ten Reasons Why Online Surveys are the Future Of Marketing by: Martin Day
Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format a
5 reasons why participating in forums can benefit your business? by: Rebecca Gilbert
Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online business?
How To Get To The Top Of The Marketing Food Chain by: Priya F Shah
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied air of the super-marketers, what you
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page by: Dr. Lynella Grant
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, withi
Not Common But Effective Free Marketing by: Tracy Finney
We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought
Top 10 Marketing Pitfalls by: Stuart Reid
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don
Schedule telemarketing time for more success by: Stan Rosenzweig
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs wha
Sell with KISS, as in "Keep it Simple, Stupid" by: Stan Rosenzweig
(From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development” by Stan Rosenzweig).
One of the most useful and fundamental comm
How to increase the ROI on your PPC campaigns by: Rick Rouse
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer place
Does your Internet Marketing Pull? by: Paul Short
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
A Dozen Tips for Writing Good Articles by: Lois Carter Fay
With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work?
Customer Lifetime Value - The Key To Maximizing Your Profits! by: Larry Lim
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
In my many years in Sales and Marketing, I've met many CEOs and business owners w
Customer Excellence Returns to Web Site Hosting! by: Robin Nobles
For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides.
In other words, just
How "Secure" is YOUR Web Site? by: Robin Nobles
A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others.
With my personal We
Lazy Man’s Way To Get Customers by: Christopher Kyalo
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.
All firms are careful to have elaborate
Boost Your Selling Power With Your Call-To-Action Phrases by: Vanessa Selene WilliamsLook at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential
7 Ways to Become an Obvious Expert in Your Field by: Roger C. Parker
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and
“Google Friendly” Solutions to Graphic-Intense Sites by: Robin Nobles
We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index
Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site by: Robin Nobles
One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.
But with literally hundreds of choic
The Latest Innovation in Search Engine Algorithms . . . User Popularity by: Robin Nobles
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marke
Creating A Web Page That Sells - A Look At Graphics and Copywriting by: Patrick Mahoney
This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was
The Future Of Email Newsletter by: Llnado FordWhat are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us . You have installed already a good Spam filter or you let your ISP to select your Spam and you rec
10 Ways to Exceed Your Client's Expectations Every Time! by: John Alexander
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development
How to Set (and Get) the Right Prices by: Jay LipeWhich product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how l
The Top 10 Marketing Tools to Grow Your Business in 2004 by: Jay LipeLooking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company’s reason for being.
Service Marketers; How’s Your Packaging? by: Jay LipeWhen a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful grap
3 Steps to Successfully Build a Team in any Program by: Frank Bauer
Any x by y matrix plan has one big risk... but also one big advantage.
The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover.
What's Your Marketing Attitude? by: C.J. Hayden
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover
Seven Easy Steps to Boost Your Professional Image With Adobe by: Roger C. ParkerOften-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute att
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon ThackstonIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 by: Karon ThackstonOne statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for
The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John by: John AlexanderFor me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what
Targeted Traffic is More Important than Ever! by: John AlexanderIn the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could b
How to Effectively Design Your Business Image by: Faith SeekingsIn many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we j
Mobile Marketing a New Age Strategy by: Derrick JohnsonMore and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mob
How to Be Appropriately Pushy by: Suzanne Falter-BarnsOne of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting what they want. However, not
Psychological Tricks in Selling by: Stephen BucaroIn this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you ignore this in
8 Quick, Hot Reasons You Should Offer an E-mail Course Today by: Shery Ma Belle Arrieta-Russ1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. Yo
11 Creative Ways You Can Use Autoresponders by: Shery Ma Belle Arrieta-Russ1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.2. If you have a p
How to use Emotional Content to Increase Visitor Response by: John AlexanderDid you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for man
How To Choose Keywords Before they Skyrocket in Popularity by: John AlexanderLong before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by toda
Discover Which Sales Triggers Are Most Effective When Mixed With SEO! by: John AlexanderWe all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are
Exploring Beyond Keywords Into Behavioral Research by: John AlexanderIf you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to o
4 Marketing Myths Threaten Your Sales by: Bob LeducThese 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
How to Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process by: Jason Van OrdenThis article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yours
7 Strategies for Handling Last Minute Meetings by: Susan FriedmannHave you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necess
Sponsorship: A Key to Powerful Marketing by: Susan A. FriedmannSponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to b
Focus on Your Target Audience! by: Robin NoblesSearch engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users. What we've got to
Top 3 Rules for Writing Effective Copy by: Ladan LashkariOne thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to
Satisfied Employees, A Powerful Marketing Strategy by: Kathleen GageEven in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can alwa
How to Market Your Web Site with Ethical Linking. by: Gary NappeYour web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site.
10 Ways To Improve Your Print Ads by: David Coyne1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon that affirms
Not Common But Effective Free Marketing by: Tracy FinneyWe all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought
The 12 Most Common Newsletter Design Mistakes by: Roger C. ParkerYour newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage
The 8 Biggest Newsletter Marketing Mistakes by: Roger C. ParkerNewsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services
The 10 Commandments of Guerrilla Marketing Design by: Roger C. ParkerGuerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information. -First Commandment:
Increase SEO Sales by Teaching Clients about SEO Truths by: John AlexanderIn private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement servi
What Is The Secret To Motivating Your Downline? by: David B. LedouxI just snapped.I couldn't take it any more.I starting sobbing, and I gripped the steering wheel with both hands in a choke hold. My vision blurred from the tears as I drove the 2 hou
Everybody Loves Raymond....You Should Too! by: Will DylanPopular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I’m all for
10 Steps to Getting Paid for Your Marketing Materials by: Paulette EnsignHow many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money
Turning Challenge Into Opportunity by: Jeff SolochekThere is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Governmen
10 Ways To Make Your Sales Soaring by: Hans Peter Oswald1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you
Guest Articles: Good for Some, Bad for Others by: Bobette KyleA recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the act
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails by: Bill StollerYou know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that
Some of The Best Ways To Get Visitors To Your Site by: Jonathon WhiteBefore building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build,
Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had. by: Jay L. AbrahamThere is a rather famous true story called “Acres of Diamonds”. It is about a successful farmer who risks everything searching the African continent for dia
The Added Effectiveness of Promotional Products in Your Marketing Plan by: Ethan WoodsRecently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and t
Guide to a Profitable Marketing Mix by: Bobette KyleYou may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for y
Three Reasons To Host Your Own Teleconference by: Tom ParkerTop companies have been doing it for years. It enables their employees to "be there" without actually being there. Teleconferencing has been in existence for a number of years to help peop
PR: The Wildcard Marketing Strategy by: Dali SinghWhat is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for
11 Steps to "Sticky" Web Site! by: Collette GillianAn attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The basics of
10 Sure Fire Ways To Get More Ezine Subscribers by: Ken Hill1. Place testimonials for your ezine on your site.Your testimonials will help you to increase your circulation by showing your visitors how your ezine has helped your subscribers.2. Give you
Creating a Winning Logo by: Philip GillespieCreating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and refle
Book Club Sales -- Increasing the Odds by: Joni HamiltonWhat is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing
Wordtracker Wisdom: Common keyword questions and Answers by: John AlexanderOne of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research t
50% of Yellow Page Directory Users are Looking for Just One Thing by: Dr. Lynella GrantDirectory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a
20 Ideas for creating traffic rich, search engine friendly pages by: John AlexanderSometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search en
Expose Yourself ! by: Jim PetersThat's what you need to do, if you want to maximize the traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can. Paying for advertising is one way to accomplish that, but there are m
Planting Bare Root Roses by: David G. HallstromThe following article was written by David G. Hallstrom for and originally published by National Realtors Directory.com. Planting Bare Root Roses
What A Newsletter Can Do For Your Business by: Claire CunninghamNewsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult
Does Your Message Pass the Test? by: Claire CunninghamDevelop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort
Are Your Emails Gettting Through? by: Charlie CookIf sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails? Due to the prolife
The Mystery of the Magical Keyword Density Formula by: Karon ThackstonKeyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without
Reciprocal Linking Overload-Any old link back will do? by: Derek ArnoldAre you attempting to become a Google junior by adding thousands of links on your site? Don’t bother, listen to these facts first.So you want to get a Google top page rank and get your
Networked Markets Are Democratic, Structured Markets Are Republican.
Evangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things t
Where's Your Focus, Money or Customer? by: Andrew HenryIs your website Really useful?I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with a
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 by: Robin Nobles...because your online success depends on getting accurate keyword counts! Part 3 (Continued from Part 2. Contact
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 2 by: Robin Nobles...because your online success depends on getting accurate keyword counts! (Continued from Part 1. Contact
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 by: Robin Nobles...because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begins with keyw
Visibility Equates to Higher Profits by: Kathleen GageOne of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how
Improving Your Inter-Company Communications At No Cost by: Martin BaileyIt's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the b
How to write a press release by: Martin BaileyA well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a re
Are You Ready To Research Your Market? by: Dan J. FryPicture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know
Engage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d
The Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most
Build Credibility, Value and Trust on a Shoestring by: George TorokSetting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The im
Writing a Book’s Marketing Plan for Maximum Profit by: Roger C. ParkerMuch has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to do with whet
How to Avoid the 11 Biggest Mistakes of First Time Authors by: Roger C. Parker“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.Following
4 Questions to Answer Before Contacting a Book Agent by: Roger C. ParkerObtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching an agent to r
10 Explosive Ways To Elevate Your Sales by: Ken Hill1. Publish an ezine. Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds. Get more of your visitors to subscribe to your ezine by stres
Great Telephone Skills by: Colin Ong TSHaving good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone
Creating Marketing Fireworks by: Charlie CookIf you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks? Fireworks grab attention
Testimonials Convert Prospects Into Buyers by: Bob LeducBig businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer
Book Yourself Solid by: Michael PortTHE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed
How To Get New Business by: Sue and Chuck DeFioreMarket, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an
An Affable Article by: Seamus DollyIt doesn’t really matter who you are; you definitely know something or know something differently. It is our particular sense of logic and humour that make us interesting.Interesting and informative articles are in big de
Get In Touch With Your Competition © 2004 by: Sonia ColonWe all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edge
Who Is Your Market and Where Are They? by: Sonia ColonAn important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interests to
The Domino Theory by: Phil BastenMost of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over and they all fall down in harm
Marketing by: Phil Basten* Want to get more signups for your newsletter, ezine, downline club, optin list? * Want to make more sales for that special product or service you are offering or, get more paying members for that new program you just joined?
Offer Package Deals To Increase Profits And Sales by: Nathan HollandAn effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People als
The Five Rules Of Influential Web Writing by: Robert WarrenBuilding a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish yo
Copywriting and Your Five Senses by: Karon ThackstonIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive cop
MLM Cyanide Pills: Top 5 Sure-fire Ways to Kill Your Network Marketing Business by: Gobala KrishnanIf I walk down the street today, telling people about my network marketing opportunity, and someone asks me "Isn't that a pyramid scheme?", then that guy is boun
Good Logos Make Great Sales Tools by: Chris SmithEvery day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a posit
11 FREE Ways How To Explode Your Website Traffic Hit Counter by: www.affila.comEvery website needs traffic because without traffic it's impossible to sell anything. Here are 11 simple ways how you can get your website hit counter explode.1) Start an affili
Handling Questions with Authority by: George TorokAt some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their q
Keeping It Real: The Only Copywriting Trick That Works by: Robert WarrenMuch of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was exp
Powerful Direct Marketing Numbers by: Larry BrophyDirect Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works
Promotional Vehicles by: Chris SmithIt is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable prom
How to Network Effectively to Secure Freelance Work by: Brian KonradtWhen freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequis
What Does Your Business Card Say? by: BIG Mike McDanielBusiness cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or
Getting Web Site Traffic in Less Than One Day by: Cheap Hosting DirectoryEvery web site owner has wanted to drive additional traffic to their web site – and of course we’re all in a big hurry to do it. But have you ever thought about the fact that any webmaster
What Is the Most Effective Way to Advertise? by: Charlie CookBob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business. He paints murals on the walls of chi
Use Targeted Decorating To Get A Higher Price For Your House by: Neeraj VarmaThis article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques. The secret is to make your home feel like "my home", for
Keyword Research Made Simple! by: Kim ThaysenKeyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using. Your keywords are the words and phrases that people migh
7 Ways To Get More Repeat Traffic To Your Site by: Ken Hill1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, wr
Find Your Niche & Follow It - Part 1 by: Rob TaylorIn this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are
Internet Advertising Schemes to Avoid by: Rebecca GilbertFor those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your
5 Ways to Educate Your Prospects for More Sales by: Roger C. Parker5 Ways to Educate Your Prospects for More SalesIt’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.Education-Based Market
5 Ways to Mine Gold From Your Testimonials by: Roger C. ParkerOne often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate the
Get Over Your Resistance to Sales by: Audrey BurtonI have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flust
Why Most Marketing Videos Don’t Work by: Marie-Claire RossEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given
7 Super Ways To Drum Up More Sales by: Ken Hill1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your informatio
Segmenting Your Target Audience Through Your Copywriting by: Karon ThackstonAsk any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of
Avoid The Big Advertising Mistakes by: Robert WarrenIs your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling yo
Why Your Ad Failed by: Robert WarrenSo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that adverti
Five Keys To Leaner and Meaner Copywriting by: Robert WarrenGrab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them g
Combine Your Yellow Page Ad and Web Site for Maximum Profits by: Dr. Lynella GrantA Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers were local, that
Internet Affiliate Marketing 101 - It's All About Relationships by: Glenn BeachSo you've found the perfect affiliate program, you've signed up and they gave you a website....now what? "They" say that "all you have to do" is drive traffic to your site...but you
Why Most People Fail at Marketing Anything on the Internet by: Dan HamiltonDear Friend,Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?Pause a minute, re
You Can't Direct the Wind but You Can Adjust the Sails by: Dan HamiltonDear Friend, Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your
Free Marketing Tips by: Mark JamesDumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my ow
Why do many people fail in Affiliate Marketing! by: Jonathon WhiteAffiliate marketing has been around on the Web for quite sometime now, but there are still a lot of people who doesn't know much or even nothing about it. Most of the people that don't know about
Why Can't You Have High Rankings? by: Carmen BethelOnline Advertisingxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx( or little note..about things that are right before your eyes)xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxYou only go round once
Moving Beyond Marketing Rituals to Increase Profits by: Charlie CookYou're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title, and contact information on it. What hap
11 Powerful Marketing Tips by: Bob LeducEach of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? Tip 1: Your customers buy your product or service to feel a certain way after their purcha
Don't Baffle Me. Talk to Me. by: Andrew EklundCongratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. Hey, it's better than, well...2%. And the number is trending higher. That's good too
3 Reasons to Tap into the Power of Publicity by: Jenna-Lyn Rounsaville RomanPublicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, r
How to Choose the Autoresponder Right for Your Business? by: Bob KosimovLet's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this sma
3 Fastest Ways To Get Traffic To Any Website by: Jim EdwardsAfter all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website
Why USPs Don't Work by: Debbie JenkinsThe USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. It is true that most businesses scrape by in the midst of med
Why Most People Fail at Marketing Anything on the Internet by: Dan HamiltonDear Friend, Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome? Pause a minute,
17 Tips for Bringing Your Event to Life by: Susan FriedmannYour job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration
10 Tips to Use Giveaways Effectively by: Susan FriedmannWalk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an
The Buzz About Links - What About Yours? by: Martin LemieuxThese days, if you pay any attention to even a small portion about what goes on with web advertising, you're sure to hear about getting more links for your own web site. I want to discuss a little
12 Tips to Network Your Way to Success by: Beth TabakLots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be. 1- Be
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game by: Ken Hill1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable pro
How to Reach Purchasing Agents of Big Corporations by: A. AsubanaNow business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other
Secrets of Building and Maintaining Marketing Momentum by: Charlie CookSECRETS OF BUILDING AND MAINTAINING MARKETING MOMENTUMBy Charlie Cook Some people seem to steadily increase their income whileothers just make enough to pay the bills. What's thed
Optimizing Online Catalog Copy for the Search Engines by: Karon ThackstonIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search en
To Lead or Not to Lead? by: Damon SmithWorking with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..
How To Get Slightly Famous in Print by: Steven Van YoderEarly in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only too
Five Tips for Trade Show Success on a Small Budget by: Rena KlingenbergNo matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade sh
Creating Great Charts for Persuasive Trade Show Presentations by: Rena KlingenbergA well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious
Does your Book Cover Pass the “Ignore” Test? by: Ovi Dogar - The CoversExpertYour book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.Go to your w
Copywriting Is Not One-Size-Fits-All by: Karon ThackstonI was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.“Karon, I want you to write the sales letter for my site. How
Build Relationships by: George TorokPersonal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Sec
5 Steps to Build Your Own Subscriber List by: Bob KosimovLet me ask you this ‘Who can you sell your products or services to over and over again?’Your subscriber list is an unlimited source to market your products to. You can test your products, run surve
Guerilla Marketing Lesson 2: Why Do People Call Me? by: Barrett NiehusBefore we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it
Ebook Rebranding - The New Ebook Marketing Power? by: Joe LeeWell, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY
Real Estate Marketing, Do You Use Direct Mail? by: Barrett NiehusProspecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your j
7 BIG Ideas for Better eMail by: BIG Mike McDanielMore about eMail from BIG Mike McDaniel.1 Empty your In-Box daily. Don’t use it for storage. Check incoming eMail at least once a day and deal with it. Move unread mail into folders for later viewing.
Is a High Search Engine Ranking Important for YOU? by: Andy WhiteIn the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you ma
When Is An Ad Not An Ad? by: Stuart Reid
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative progr
How To Blog, And Why You Should! by: Stuart Reid
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.
It's very easy to publish
Cutting Down Your Trade Show Budget by: Susan Friedmann
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed clo
Ten Secrets of Super Successful Meeting Planners by: Susan Friedmann
Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exh
Mobile Marketing A New Age Strategy by: Derrick Johnson
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mo
Why Split-Run Testing Does Not Work... by: Konstantin Goudkov
There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests, and a huge selection of software solutions that help to implement it.
10 Classic Ways To Successfully Use Autoresponders by: Ken Hill
1. Use your autoresponders to conduct simple polls.
Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make de
Uncover Your Hidden Markets by: Bob Leduc
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in t
The Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer
“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.”
Tired of excuses? L
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd by: Julia Hyde
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicit
As a Realtor, How Do I Attract Listings? by: Barrett Niehus
Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless of who these realtors work for; GMAC, Century 21, R
The Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.” Tired of excuses? Loo
Better Copy: The Interview is the Key by: Neroli LaceyMost of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create
Organizing Your Data to Write Better Copy by: Neroli LaceyLast quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested organiz
Cleaning Up Your Copy by: Neroli LaceyWhen you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says, “not relevant to
Finding Your Client's Business Problem Leads to Better Copy by: Neroli LaceyWHAT’S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS y
9 Tips for Great Design of Your Marketing Materials by: Neroli Lacey1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/
7 Traffic Generating Sites You Never Heard of But You Should Be Using Now by: Jinger JarrettThere are tons of free traffic generators you can use to build traffic to your site. Some are better than others, but before you go signing up for 50 accounts, let me giv
3 Things You Should NEVER Do in a Joint Venture by: Jinger JarrettA joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don'
Tooting Your Own Horn by: C.J. Hayden"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know
How To Ruin Your Business by: K.R. Nadreau
If you're like the rest of us, you've spent a lot of time trying different things to make your online business come together. There are countless methods of conducting a viable marketing career, but there are also as ma
How To Achieve Success With Your Own Money - Making Newsletter by: Kevin Purfield
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Several years ago, there were
SMS for the estate agent - Targeted marketing tool, or Legal Minefield? by: Ken Norbury
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and
Overcoming Objections to Price by: Charlie Cook
How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful.
Like most service professionals and small business owners chances are you struggle
Deal Sites for Consumers: Service or Spam? by: Andrew LaDuke
The internet has spawned yet another class of web sites designed to save consumers money by helping them to locate the best deal on the internet for products and services.
This is how it works.
A Lesson From “The Apprentice” That Can Make You A Master by: Karon Thackston
I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was
7 Card Tricks That Improve Your Personal Networking Power by: Debbie Jenkins
7 Card Tricks That Improve Your Personal Networking Power
The humble business card has been a mainstay of business and industry for years. But despite it's small
How to Brief a Marketing Agency by: Chris Smith
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a won
How To Bully Your Prospects Into Buying Your Product or Service by: Chris Coffman
Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.
As a salesperson (whether in person or in print) you don’t have to appear to the
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face by: Charles Kangethe
I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old.
It's not generating traffic, nor building an O'pt-In list, nor is it findi
Is It Legal? - Indecent Naming With Tradition by: Wolfgang Nedobity
When Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes
Ten Tips for Affiliate Marketers Using Google AdWords by: Patrick Carlow
One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.
1. Seek out affiliate products that g
At Last - A Plain English Guide to Internet Marketing by: Gordon Goodfellow
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?
Often it results in many companies becomi
Secrets To Buying Without Being Sold by: Dan Auito
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it
Top Ten Tips for Leveraging Conferences for Big SUCCESS! by: Bea Fields
As I am preparing for my attendance to the CoachVille's Third Annual Coaching Conference, I have been considering how I can make the most of my conference attendance. These ten tips will sup
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them by: Susan Friedmann
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common ma
Alarming Marketing Trend by: Mac McIntosh
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among busi
4 Ways In Which You Can Achieve Critical Mass by: Jack Humphrey
Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't ha
Effective Website Design For Massive Traffic by: Brian Daniels
STEP 1:Do your homework
Plan and think about your content. Think big, have a vision of at least a 100 page site. The pages should have "real content", as opposed to link pages, resource pages,
Use These Highly Effective Terms In Your Marketing Copy To Pull Sales! by: Abdallah Khamis Abdallah
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product
Today's Definition of Marketing. Has it Changed? by: Bobette Kyle
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers.
Many see m
Winning Sales Proposals by: Richard Cunningham
Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism.
Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can me
Get Viral... by: Denise Ryder
Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.
You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purch
How To Get Qualified Visitors to Your Site by: Denise Ryder
Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no o
Building Web Pages That Move People To Buy by: Charlie Cook
The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web s
You Can't Direct The Wind But You Can Adjust The Sails by: Dan Hamilton
Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of y
Attracting New Business on a Shoestring Budget by: Kelley Robertson
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on on
How To Ethically Sell To Your Prospect, Even If They Say No. by: Charles Kangethe
What you are about to read... is a closing technique I learnt many years ago whilst working as a sales rep.
Too many marketers let go on the first no.
If you really b
How to Create Killer Keywords to Get FREE Traffic to your website by: Brian Daniels
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to targe
How To Write Direct Mail That Really, Really Works! by: Julia Hyde
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that
Modern Marketing With Postcards by: Bob Leduc
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today .
Yardstyle Marketing by: Nicholas Dixon
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Here in my country of Jamaica, the average person
How To Succeed In Network Marketing (Part 2) by: Kevin Thompson
So, you've found a company that you truly believe in. You’ve researched it and learned the business plan.
Now it’s time to build your business.
This is the part of networking that many p
How To Succeed In Network Marketing (PART 1) by: Kevin Thompson
How to succeed (and fail) in Network Marketing. (PART 1)
When I first got involved with Network Marketing, I was so excited that I didn't know what to do. I had signed up the same day that
"Don't Call Me" by: Charlie McCoy
The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started the transactions with a brief phone call and comp
How Laws of this Universe can Skyrocket your Sales... by: Yeo Feng
Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do n
The Hidden Technique to Blast Your Subscriber Numbers Through the Roof by: Eugenia Bivines
Hosting a contest is often an underutilized but effective method of attracting more subscribers to your list.
A contest puts leverage to work for you because you're
Turbo Charge Your Sales Calls by: Derrick Pizur
Do you want to be a sales champion? There are a few small secrets that will help you achieve these goals.
Commit to your goals. Write down your sales goals for this week, this month, this quarter and this yea
Virtual Marketing in a Tangible World by: André Bell
One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.
It is nearly impossible to rema
How to Gain Credibility and Sales By Writing Online Articles by: André Bell
Writing is one of the most powerful secrets you will find for bringing in new business and gaining credibility among your peers and potential clients.
Writing articles in online p
Are You A Marketing Octopus or A Marketing Worm? by: André Bell
One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for your business.
Most people look at what their competitors are doing
Top 9 Strategies To Attract More Clients Now by: André Bell
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.
One secret for gaining substantial increase in sales is to communicate where your clients who buy the most o
How to Start A Money Making Newsletter by: Patrick Baghestani
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Five years ago, there were 1500 different newsletter
Natalia Nazarova Stars In Movie Postmark Paradise by: Keith "MuzikMan" Hannaleck
Title: Postmark Paradise
Featuring: Natalia Nazarova and Tantoo Cardinal
Genre: Human Interest
Release Date: June 29, 2004
Public Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Under the right circumstances, physically traveling to the media on a press
Why Should I Believe You? by: Mark Vurnum
Why should I believe you??
A question that everyone that visits your web page will be asking themselves about you. The internet is a very big place and as we all know there are millions of sites out there.
Market Your Site with a Smile by: Dessy Oundian
If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting you
Marketing Strategy by: Brandon Milford
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I rem
Free Marketing = Effective Marketing by: Brandon Milford
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you invest
Is Your Marketing Strategy Killing Your Profits? by: Charlie Cook
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you
Customer Loyalty in the Technology Industry by: Richard Cunningham
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.
As technology-related products and services touch nearly every area
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted by: Dr. Lynella Grant
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people
Sales As A Positive Experience by: Don Osborne
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you
How SPAM Sells Sex, Greed and Survival by: Michael Oliver
The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.
Selfish SPAMMER messages are more clear to understand than all the subtle
The Top 10 Powerful Tools for Growing Sales Through Creating Connection by: Bea Fields and Alicia Smith
Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certai
What's Love Got To Do With It? by: JoAnna Brandi
Customer Loyalty, we all want it. Don’t we?
Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. S
It's Better When They Tell Them by: Denise O'Berry
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?
Because you d
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack o
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 by: Karon Thackston
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audien
Shorten Sales Cycles in Complex Sales Environments by: Richard Cunningham
Help buyers discover the answers they need to understand and align all of their decision variables.
In complex sales, salespeople often find themselves negotiating their way through
The Art Of Fear Free Advertising by: Mark Vurnum
Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you
How to Grab Attention with your Headlines by: Charlie Cook
You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines a
Understanding the Different Methods of Online Promotion by: Stone Evans
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinkin
Understanding the Different Methods of Offline Promotion by: Stone Evans
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
Understanding the Difference Between Marketing and Promotion by: Stone Evans
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this is
10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine by: Ken Hill
1. Promote your ezine on the top third of your site, and on every page of your site with a subscription box that advertises your ezine.
2. Tell your visitors the benefits of subs
Testimonials for Business Success by: David Leonhardt
It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the lin
My Dumbest Marketing Blunder And How You Can Avoid It by: John Colanzi
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.
I expected to get some traffic and hopefully some sal
If Networking Is So Hot.... by: Linda Carlson
If Networking Is So Hot, Why Aren't I Rich?
How to make today's NEW streamlined 'networking' work!
By Linda Blew Carlson
Before we start, please note that in this article 'MLM' and 'Networking' are
Negotiating Skills: Ask For More Than You Expect To Get by: Richard Cunningham
It creates some negotiating room, and you might just get what you’re asking for.
Whether playing the role of buyer or seller in a sales transaction, asking for more than you exp
How to Use Public Speaking to Attract Clients by: Steven Van Yoder
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-establ
Effective Marketing Isn't a Game! by: Louis F. Burleson
Marketing strategies abound on the internet. We all know that bad advice is floating all around the net.
Your marketing department must work seriously, if you have intentions of making a decent e-inc
Boost Buyer Confidence By Assuming The Sale by: Phillip Fuller
I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.
I was driving down
7 Search Engine Tips for Non Webmasters by: Jinger Jarrett
With all of the changes to the search engines these days, you can drive yourself crazy trying to get your site submitted. Unless you are willing to commit yourself to doing it full time, or you are a sea
Are You Asking the Right Questions in Your Copy? by: Karon Thackston
It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want t
7 Marketing Methods for Real Estate Coaches by: Joanne Victoria
You shower, shampoo, dress your best, check to see if you have plenty of business cards, drive about an hour, introduce yourself by saying "Hi, I’m Mary and I’m a coach" and the other person says, "
Nine Things To Know Before Selecting The Web Host For Your Business by: Chris Kivlehan
It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or compa
Developing a Formal Brand Messaging Document by: Richard Cunningham
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.
Imagine one of your customers calling six different people in
How To Get More Business During The Winter Months by: John M Satterfield C.Ht
Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The fi
Interview With Josh Epstein of Vision Music USA by: Keith "MuzikMan" Hannaleck
Vision Music USA is a proactive and progressive music service firm with the interest of their clients the driving force that makes them successful. President Josh Epstein and CEO Nick St
Growing Your Brand Assets by: Claire Cunningham
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.
Brand issues are important to AL
What Your Click Tracking Script Should Tell You? by: Radhika Venkata
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't know your ROI on that particular campaign, how will you spend another $100.00 on it
10 Tips On Offering A Free Ecourse by: Radhika Venkata
1. Make your ecourse short like 5 - 7 days. The longer the ecourse easy for your subscriber to forget the matter of your previous emails.
2. Use double opt-in follow up autoresponders to stop accusitio
Network Marketing by: Krishnaveni Vulisetti
When a person knows and knows not that he knows. Teach him.
When a person knows and knows that he knows. Follow him.
I have read a lot about Network Marketing and MLM and I have learnt a few things which yo
Traffic Exchange Primer by: F. Terrence Markle
Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into action. First
How to Avoid the Marketing Blues with Your Offers by: Charlie Cook
"Here's a little tip I would like to relate Big fish bites if ya got good bait."
To attract more prospects and clients, you need what Taj Mahal calls "good bait" in his song the Fishin Blue
Why You Should Write To Inform And Not To Sell by: Joyce A Corrales
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and sat
How To Fire Up Your Link Popularity by: Nicholas Dixon
When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master.
Left, right and center gurus were telling me of the importance of having my
Need Ezine Content - Think Holidays by: Jane Tabachnick
Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.
One of the best resources for newsletter and ezine
How I Turned $1.05 Into a Growing Business by: Pete Egeler
I wanted to share this story, as an inspiration to others, and to show the power of eBay and a little creative thinking.
A few days ago I was talking with a friend of mine that lives, breathes, and
Vision Music USA Takes Their Services To The Next Level by: Keith "MuzikMan" Hannaleck
March 1, 2004- Vision Music USA, LLC an independent musician’s resource specializing in Artist Development is now offering many new services to help musicians, including Merch
Creative Marketing Tips … “Simple Things You Can Use In Your Business To Attract More Clients” by: Troy D White
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a
Top 10 Lessons for Small Business Success... As learned from my Twin 3 year olds by: Troy D White
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have
Selecting The Title Of Your Link Exchanges by: Martin Lemieux
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.
The Financial Power of Gay Weddings – Q & A by: Marianne Puechl
The Financial Power of Gay Weddings – Q & A
Q. Why should people consider gay unions financially profitable?
A. Gay weddings may not be legal just yet, but commitment ceremonies occur
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? by: Richard Cunningham
You may be hiding if the search engines can’t ‘see’ all of your site’s relevant content.
You’ve invested a great deal of time and effort carefully craftin
8 Common Marketing Mistakes by: Charlie Cook
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your pro
Success Guaranteed With Your Opt In List by: Ron Pioneer
Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. That is
Internet Marketing for Dummies! by: Keith E Bryan
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can yo
Product Review- Quick and Easy Ways to Instantly Mine Pure Gold from WordTracker by: Keith Baxter
The other day I was surfing the net looking for resources relating to WordTracker. WordTracker is, in my opinion, one of the top two market research tools on the ne
Frodo's Journey: What It Can Teach You About Marketing Your Small Business by: Dr. Rachna D. Jain
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happen
Marketing Tips - Advertising by: Sue and Chuck DeFiore
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.
Local or cable television is an
Your 30 Second Commercial by: Sue and Chuck DeFiore
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or les
Where Can I Get Clients From? by: Sue and Chuck DeFiore
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by tri
How Can I Get Name Recognition? by: Sue and Chuck DeFiore
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public
Marketing Tips- Who Are You Competing With? by: Sue and Chuck DeFiore
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful
Don't Work with Jerks: How to Recognize a Difficult Client Early... by: Milana Leshinsky
Five minutes into the call I knew this client was going to make my life miserable. The problem was, I already said "Yes."
Into every professional practice falls a li
Online Testing Optimization by: Michel Richer
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulati
7 Super Ways To Use Autoresponders To Increase Your Sales by: Ken Hill
1. Use your autoresponder to publish an ezine.
Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own
Press Releases Can Increase Search Engine Positioning by: Karon Thackston
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outwa
Marketing and the Hired Guerrilla by: Claire-Jean Korzenewski
It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100
Explaining What You Do in 15 Seconds by: Charlie Cook
You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do you do?"
Here is your chance to make
The Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hir
Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate by: Richard Cunningham
Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.
You’ve got a great product, fantastic customer service, and a loyal
Go To Work In Your UNDERPANTS! by: Neil Moran
A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketing
OK, let’s get started!
Rule One - The Headline
The headline is without doubt the most important
Free Ezine Advertising That Works! by: Neil Moran
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.
One of the best ways to get free traffic to your site,
How to Get People to Read Your Ads Like CRAZY! by: Neil Moran
Rule One :- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
The headline should intrigue and captivate the r
El Marketing, Das Marketing, Le Marketing by: A. Raymond Randall, Jr.
While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native
Testosterone Free Marketing for Women in Business by: Denise Michaels
Are Your Lack of Marketing Skills Holding You Back From the Success You Deserve?
Secrets of Success for Women Entrepreneurs Who Would Rather Get a Bikini Wax than Market Their Home-based
5 Ways to Generate Leads with Your Web Site by: Charlie Cook
If you sell services one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to buy. It is possible to waste time on cold calls and other marketin
12 Sure-Fire Steps To Improve Your Retail Sales by: Bob Nelson
The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wron
Successful Sales People Know Which Differentiators Matter by: Richard Cunningham
Know where to focus. Not everyone evaluates product solutions with the same decision criteria.
When sitting toe-to-toe with a prospective client, how well do you answer the q
To Survey Or Not To Survey by: Dave Weeks
I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business.It's really about what people who visit my website want. For awhile I didn't understand that ph
Should You Write a Book? by: Steven Van Yoder
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who'
A Corporate Facelift With Sound Bytes by: R.J. Paradee
If Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don’t leave yo
5 Magical Steps For Creating A Profitably Potent Affiliate Program! by: Grady Smith
There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you
Are You Marketing to Your Potential? by: Charlie Cook
Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks. As your business becomes more complex and time consuming, th
E-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham
White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader.
It’s tempting to pack a business e-newsletter tigh
Tips for Increasing Your Profits with Gift Certificates by: Rena Klingenberg
Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as gifts, but are hesi
Top 3 Free Marketing Techniques by: Michael Mclaughlin
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
An example of using articles to promote your
Positioning For Success: by: Ed Newman
According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle.
Measure for Measure by: Ed Newman
Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens?
There may be leagues where it doesn’t matter whether anyone is keeping
The Most Important Question To Ask About Your Web Site! by: Martin Gateshill
When you design a website how do you start ?
Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?
All of those are areas that have
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham
Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received.
Balancing Your Promotions by: Larry Johnson
Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.
Make the Media Your Friend by: Sue and Chuck DeFiore
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
When you first start your busin
Is Your Marketing Message Holding You Back? by: Charlie Cook
Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong
How to Get Started on Your Marketing Plan by: Bobette Kyle
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and th
The Truth in Advertising by: Jane Jarvis
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are b
Using Technology to Manage Customer Loyalty by: Richard Cunningham
Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.
The typical company spends
A Newsletter Is Worth A Thousand Words – Part 2 by: Janice Byer, CCVA, MVA
In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to in
A Newsletter Is Worth A Thousand Words – Part 1 by: Janice Byer, CCVA, MVA
There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you
Image is Everything! by: Janice Byer, CCVA, MVA
Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact o
Using Your Web Site to Grow Your Business by: Charlie Cook
A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn
Top 3 Free Marketing Techniques by: Mike Mclaughlin
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
An example of using articles to promote your web
Single or Double Opt--In? by: F. Terrence Markle
Single or Double Opt--In?
You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present
Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham
Counter one of the classic negotiating gambits by addressing it directly.
You’ve assembled a brilliant sales proposal for a new client and when you arr
Affiliates, 3 Things You Should Own Though You Don't Own A Product. by: Radhika Venkata
1. Your Own web site:
Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice.
Register a domain that cl
The Brand Called You by: Steven Van Yoder
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have
Proactive High Performance Teamwork by: Livvie Matthews
Proactive High Performance Teamwork is made up of nine proactive components and will provide the growth you are seeking in your practice. Two of the nine components are Performance and Opportunities.
Perception … What Are Your Patients REALLY Hearing? by: Livvie Matthews
Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality!
For example, lets lo
Know The Fundamentals To Success by: Tomas Loden
Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here and there but h
Dumb Money And Smart Money by: Tomas Loden
One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.
This internet marketing "stuff" has been a God send for me and it can b
Written vs. Audio Marketing? by: Jeremy Gossman
Are you ready for some interesting figures?
* People remember only 10% of what they read
* People remember only 20% of what they hear
* But people remember 50% of what they both read and hear!
Writing Powerful Effective Solo Ads by: Steven Boaze
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth
The Nine Warning Signs that You need a Sales Video by: Marie-Claire Ross
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.
We look at the top nine tell-tale signs that indicate whether your company is in need
“How and Why Do Women Buy?” by: Kare Anderson
A woman wanted a cell phone that would work anywhere, not rack up high roaming fees, and be "cute," according to Martha Barletta, author of _Marketing to Women: How to Understand, Reach, and Increase Your Share of th
“The 9 WORST Internet Marketing Mistakes by: Talbert Williams
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online
Great Brands Depend on Attention to the Brand Architecture by: Richard Cunningham
Do you have the architecture in place to make sure each and every brand contact sends the right message?
Thinking in terms of architecture, a building that looks great and ca
Good Vibes/ Bad Vibes by: Maggie Wahls
Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier?
What Is Your Marketing Really Costing You by: Charlie Cook
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize
Start Your Own Ezine Newsletter & Profit! by: Steven Boaze
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, b
Make Your Prospects Say Yes! by: Carl Brown
6 Secrets to Stellar Sales Presentations
Every sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a produ
Review of EzineAnnouncer by: Bonnie Jo Davis
The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggrava
How To Start A Mail Order Business by: Richard Glanville
The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out
Search Engine Marketing: Choosing Keyword Phrases by: Richard Cunningham
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
Industry statistics indicate that as many as 85% of all initial Website visits begin w
The Top Seven Marketing Mistakes by: Ted Nicholas
In my view, nearly all government statistics about reasons for business failures are nonsense.
Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.
Google is Quickly Changing... by: Martin Lemieux
Google is quickly changing...
With the big buzz of Novembers fall within Google comes a newly indexed data-base...
Did Google do something bad to our great placements? No I don't think so and here's
How To Generate Leads And Grow Your Business by: Charlie Cook
If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your
Britney Spears Branding by: Sopan Greene, M.A.
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you
Revealed: The $12,500 Copywriting Formula by: Sopan Greene
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the f
The Secret Weapons of Success by: Sopan Greene
There are two things that will determine your success or failure in business. Actually, they will be the source of your rise or fall in life whether or not you choose to make money online.
The first success
Marketing Smarter to Earn More by: Charlie Cook
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send yo
Snowflakes Improve Holiday Sales by: Marilyn Pokorney
Snowflakes are beautiful!
For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor.
Beetle Bailey and Presentation Skills by: Larry Tracy
In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's presentation?"
How To Write A Mini-Course by: F. Terrence Markle
Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of Internet marketing. A mini-course is a tool that enables you to provide valuable content to
Leverage the Power of Publicity for Your Small Business by: Isabel Isidro
Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have the best products
Successful Sales Strategies: Winning the Close Ones by: Richard Cunningham
The “Three Cs” in building customer relationships are a key component of professional selling skills.
Indianapolis, IN (PRWeb) November 23, 2003 – The deal is coming down to the wir
How to Increase The Sales Of Promotional Products by: Josef Baumann
I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to
Breaking The Voice Mail Barrier by: C.J. Hayden
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but
Lack Of Business Isn't Always The Problem by: C.J. Hayden
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? Y
New Year's Revolution by: C.J. Hayden
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.
Starting a busi
Job Hunting: “It’s Still The First Impression Stupid!” by: Paul Shearstone
In the 1992 USA Presidential election, political strategist James Carville hung a sign in Bill Clinton's Little Rock campaign office that read, “It’s still the economy, stupid.” His inten
The Information Publisher's Secret Resource Guide To Blow Customers Away! by: Hans Klein
Have you ever heard the saying, "Give and you shall receive"?
Well, with information publishing, this saying is one of the most important you will ever hear. Let me e
Networking Basics Turn Yourself Into A Profit Making Giant by: Costa Dedes
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred
Bridging the Chasm from Lead to Loyal Customer by: Julie Chance
Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers
Have you ever watched a documentary about climbing M
10 Ways to Build Trust and Build Your Business by: Charlie Cook
You wouldn't buy a car if you didn't think it could get you home. And you wouldn't purchase it from a dealer you thought was robbing you blind on the price and might not stand behind it if the engin
Avoid These Common Mistakes With Your Links... by: Radhika Venkata
Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links.You can also create page jumps in the same p
Ten Awesome Ways To Incease Your Sales In Holidays by: Radhika Venkata
Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don't want to start new ventures in holidays too.
But that is not t
Five Profitable Ways To Use Your Follow Up Autoresponder by: Radhika Venkata
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.
Web site promot
Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits by: Radhika Venkata
Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you
Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake by: Richard Cunningham
Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership.
It’s that time of year when the old college roommate sends ‘roun
Your Resourcebox Giving You Profits? by: Radhika Venkata
Rule number one - You must write ezine articles and submit them to publishers and content sites.
Rule number two - You must include a resourcebox that gives you profits, subscribers, link popularity
Four Ways To Increase Your Sales... Fast... In 2-4 Weeks? by: Radhika Venkata
You built a very good web site...
You have a great product...
You know that people are in NEED of Your service...
AND ALSO You want to Increase your sales FAST...
Don’t Expect to Bump Oprah From A Magazine Cover by: Roman Pericon
“I want a pony, a tree house and the fastest bike in the world.”
“I want the G.I. Joe with the parachute and camouflage Jeep.”
Those wants from when we were children haven’t changed m
Telemarketers Don't Like Them? Here's An Idea For Ya! by: Martin Lemieux
Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?
Well here's a story i'll never forget and I'll show you how to turn a sales
Postcard Marketing Your Small Business by: Eileen 'Turtle' Parzek
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amon
How My Friend Bob Went From Being A Failure To A Winner By Taking Intelligent Action by: Hans Klein
Let me tell you story about a friend of mine who used to be a complete failure. His name was Bob. My friend Bob was the type of guy who always was looking for instan
What Successful Sellers Know - Others Don't ... The Subtle Art of Closing by: Paul Shearstone
Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, “at the End”. To be fair, they are not totally in
Are You Ignoring These Marketing Principles? by: Charlie Cook
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the
Cause-Related Marketing by: Steven Van Yoder
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mut
Autoresponders: Ease Your Life by: Pavel Lenshin
What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.
That is why
Promoting Your Business on Cable Access TV by: Carolyn Moncel
"Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part of my communications strategy. Unfort
Overcoming Your Biggest Marketing Obstacle by: Charlie Cook
At times, no matter what you do your marketing is stuck and you're not attracting new clients quickly enough. It doesn't seem to make a difference how much time or money you put into it, its like you ar
Joint Venture 101 - The Quickest Way To Build Your eBusiness - PART 1 by: Valeriu Popescu
This article reveal the same techniques that many Internet marketing experts uses every day to make millions of dollars in profits - no kidding! In my own opinion it is the
The Lessons Walt Disney Learned Still Apply Today by: Stephen Schochet
Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occasions he could not
Walt Disney's Failures Could Inspire Entrepreneurs by: Stephen Schochet
You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Well before you do, chec
SIX Golden rules of Pay per click marketing campaign. by: Radhika Venkata
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the
Selling the Dr. Seuss Way by: Kelley Robertson
“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”
I think most people have read this Dr. Seuss tale either a
8 Ways to Get More Email Addresses On Your List ... Today by: Cynthia King
Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more custome
Winning Strategies With Traffic Exchange Programs by: Paul Penafiel
Everyone knows what traffic exchange programs are and how their popularity have exploded within the last year. Some of you may have built a massive downline and accumulated hundreds of thousands
Let Your Mistakes Improve Your Marketing And Your Profits by: Charlie Cook
Have you ever sent out a sales letter and received little or no response, or put up a web site and found hardly anyone visiting it. Have you worked hard on an article only to find that fe
Persistence, Patience, Dedication - The Nick Martin Interview by: Ofa Morgan & Paul Penafiel
Name: Nicholas John Martin aka Nick Martin
Residence: Copenhagen, Denmark (Europe)
Business name: LifeStyleNetworker
Three Big Ol' Tips for Better Sales Letters by: Matthew Cobb
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.
I think the
Are You Marketing With A Deaf Ear? by: Charlie Cook
Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying? You would have difficulty getting much done and you certainly couldn't tailor your response to th
Promote Your Business With Dogs, Cats, and Rats by: Terence Tan
Here's a fascinating idea..
Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal c
Increase Sum in Your Check Account with Follow-Ups by: Janice Chiang
We’ll be examining what makes follow up to prospects/customers so important on our online world today.
Are you familiar with this scenario?
Joined an affiliate program wi
Power at your Fingertips by: Nicholas Dixon
It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing.
In one click you can make thousands feel the power you possess in hand. What am I talking about ? You gu
Underestimating the Power of In-house PR by: Carolyn Moncel
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of
What to Say When the Media Calls by: Carolyn Moncel
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was he
GOT MEME? How to Attract Your Clients' and Customers' Attention by: Charlie Cook
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the
Do-It-Yourself Public Relations by: Bonnie Jo Davis
"Advertising is what you pay for. Publicity is what you pray for."
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make your
Into The Limelight by: Steven Van Yoder
To stand out in a cluttered world, become a recognized expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get notice
Which Of These Words Attract Your Clients by: Charlie Cook
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it ri
Give Me $1 And I'll Have A Powerful Marketing Weapon by: Al Martinovic
One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side.
What on ea
How to Promote Your Small Business Without Spending a Fortune! by: Glen Smyth
Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea.
Let me illustrate by
5 Strategies That Will Boost Your Business Productivity Today! - Part 2 by: Glen Smyth
Growing your own small busine